Présentation au pays des rêves

WALT Disney

Risk MANAGEMENT

summary

• Presentation of the company
• Problems identified
• Process flow chart
• Remedy action table
• Risks taken by :
• R&D Departement
• CSR Department
• Financial Department
• Marketing Department

INTRODUCTION

• Foundation: 1923, Walt & Roy Disney
• Key Areas : Film, Disney +, Theme Parks, Merchandising
• Major Brands : Mickey, Marvel, Star Wars, Pixar
• Global Presence : US, Europe, Asia
• Cultural Impact : Iconic characters, global leader in entertainment
• Subject of the presentation : Risks management about films and parks

- Protect the brand - Ensure guests and employees safety - Maintain financial stability - Balancing creativity with responsible risk-taking.

CSR

R&D

Finance

CSR

CSR

R&D

Financial

WORLDWIDE

INTERN

LOCAL

Issues recap

Ensure logistical and technical solutions

Assess the effect on brand reputation and sales

Analyze debt ratios, cash flow, and economic forecasts

Address feedback from communities, employees, and advocacy groups

Deploy sustainable practices and enhance working conditions

Restructure debt if needed and control costs

Analyze product and franchise fatigue

Modify messaging and target audience

Analyze customer feedback and campaign performance

Marketing

Assess exposure to economic downturns, inflation, debt, and currency fluctuations

Finance

Analyze environmental, social, and workplace impact

CSR

Evaluate public response to creative projects

R&D

Remedy actions table

Research and development risks

Technical and logistical aspects

Assessing public interests

Creative risks

Repetition risks

Prototyping, testing and team training

Using data and audience feedback

Explore new technologies

Collaborate with external creators

CSR Risks & Action plan

Social representation

Relations with local communities

Working conditions

Environnemental impact

represent a variety of cultures

creating jobs for locals

Improve employee working conditions

Reduce environmental footprint

Financial risks

Currency fluctuation

Debt management

Inflation

Economic recession

Affects international attendance

Increase reliance on debt for financing investments.

Operationnal cost increase

Reduce parks attendance

Marketing Risk/solution

Over-commercialization and Advertising Saturation

Environmental Issues Related to Brand Image

Over-Promise and Unrealistic Expectations

Risk of Mismanagement of Cultural Diversity

Balance promotional campaigns with creative and engaging content

Promote the parks’ ecological initiatives

Manage expectations by being transparent in communication

Integrate diverse marketing teams

Thanks