Présentation au pays des rêves
Anaëlle Anceaux
Created on October 8, 2024
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WALT Disney
Risk MANAGEMENT
summary
- Presentation of the company
- Problems identified
- Process flow chart
- Remedy action table
- Risks taken by :
- R&D Departement
- CSR Department
- Financial Department
- Marketing Department
INTRODUCTION
- Foundation: 1923, Walt & Roy Disney
- Key Areas : Film, Disney +, Theme Parks, Merchandising
- Major Brands : Mickey, Marvel, Star Wars, Pixar
- Global Presence : US, Europe, Asia
- Cultural Impact : Iconic characters, global leader in entertainment
- Subject of the presentation : Risks management about films and parks
CSR
R&D
Finance
CSR
CSR
R&D
Financial
WORLDWIDE
INTERN
LOCAL
Issues recap
Ensure logistical and technical solutions
Assess the effect on brand reputation and sales
Analyze debt ratios, cash flow, and economic forecasts
Address feedback from communities, employees, and advocacy groups
Deploy sustainable practices and enhance working conditions
Restructure debt if needed and control costs
Analyze product and franchise fatigue
Modify messaging and target audience
Analyze customer feedback and campaign performance
Marketing
Assess exposure to economic downturns, inflation, debt, and currency fluctuations
Finance
Analyze environmental, social, and workplace impact
CSR
Evaluate public response to creative projects
R&D
Remedy actions table
Research and development risks
Technical and logistical aspects
Assessing public interests
Creative risks
Repetition risks
Prototyping, testing and team training
Using data and audience feedback
Explore new technologies
Collaborate with external creators
CSR Risks & Action plan
Social representation
Relations with local communities
Working conditions
Environnemental impact
represent a variety of cultures
creating jobs for locals
Improve employee working conditions
Reduce environmental footprint
Financial risks
Currency fluctuation
Debt management
Inflation
Economic recession
Affects international attendance
Increase reliance on debt for financing investments.
Operationnal cost increase
Reduce parks attendance
Marketing Risk/solution
Over-commercialization and Advertising Saturation
Environmental Issues Related to Brand Image
Over-Promise and Unrealistic Expectations
Risk of Mismanagement of Cultural Diversity
Balance promotional campaigns with creative and engaging content
Promote the parks’ ecological initiatives
Manage expectations by being transparent in communication
Integrate diverse marketing teams