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Social Media Trends on Space Exploration

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Created on October 3, 2024

Learn 9 Statistics showing how space is relevant again in 2024 on social media.

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Space and Social Media Trends

Social Media Statistics

NASA has over 50 million followers across its social media platforms, including Twitter, Instagram, and Facebook, making it one of the most followed government agencies globally.

SpaceX’s Twitter account has over

9 million followers

Tweets often receive hundreds of thousands of likes and retweets, particularly during rocket launches.

Videos related to space exploration have garnered over 1 billion views on YouTube, with channels like NASA and SpaceX leading in views.

A survey found that 70% of Americans expressed interest in following space missions and exploration updates on social media platforms.

Posts about space on social media have an engagement rate of approximately 2.5%, higher than the average engagement rate for other topics.

TikTok Engagement

TikTok has seen a rise in space-themed content, with videos tagged with #SpaceTok amassing over 1 billion views.

A survey found that 66% of millennials are interested in space exploration, with many engaging in related content on social media platforms.

The Mars Perseverance rover landing generated over 4 million tweets within 24 hours, showcasing the level of engagement during major space events.

Space-related videos on YouTube receive over 5 billion views annually, highlighting the platform’s large audience for this type of content.

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