L'humour dans la publicité

Présentation

L'humour dans la publicité

Sommaire

1- Les types d'humour 2- Comment adapter son humour 3- Les limites de l'humour

LES TYPES D'HUMOUR

La proportion des publicités internationales à caractère humoristique pouvait représenter jusqu’à 50 % des campagnes.

-Toncar 2001

1-Les types d'humour: l'absurde

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1-Les types d'humour: l'humour noir

Get to convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Clearly.

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Spots Durex

1. Les types d'humour: le sexe

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COMMENT ADAPTER SON HUMOUR

2-Comment adapter son humour: Aligner l’humour à la marque

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2-Comment adapter son humour

3. Choisir le bon type ’humour a

2- Comment adapter son humour: la sécurité routière

Si t’as pas de Sam, t’as le seum ! », la campagne de la Sécurité Routière de 2013.

Crédit photo : © Sécurité Routière

2- Comment adapter son humour: les réseaux

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2-Comment adapter son humour: la TV et la radio

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LES LIMITES D'HUMOUR

3- Les limites de l'humour : Les discriminations

Affiche Banania dessinée en 1915 par Giacomo de Andreis.

dessiné en 1915 par Giacomo de Andreis.

https://i.pinimg.com/736x/f1/9f/16/f19f16045129053272eea5515a2a6b4a.jpg

3- Les limites de l'humour : Les discriminations

Volkswagen – 1964 – Tôt ou tard, votre femme conduira, une bonne raison d’avoir une Volkswagen.

https://www.vivelapub.fr/wp-content/uploads/2012/02/volkswagen.jpg

3- Les limites de l'humour : Les discriminations

Publicités de 2010 pour la société de location de véhicules Sixt.

https://lareclame.fr/sixt+sarkozy+bruni+location+voitures

3- Les limites de l'humour : Des solutions

Sortie y a un an, publicité de la lessive Dash avec Craig Robinson sur Maniac du film Flashdance 1983.

https://youtu.be/C7raiVI9VmU?si=GuNrp8FDXfmLQNb8

3- Les limites de l'humour : Les textes de lois

https://image.freepik.com/photos-gratuite/avocat-juge-travaillant-documents-contractuels-livres-droit-marteau-bois-table-dans-salle-audience_28283-1317.jpg

Bibliographie

https://www.topito.com/top-meilleurs-clashs-burger-king-mcdohttps://blog.hootsuite.com/fr/publicite-sur-les-medias-sociaux/ https://ecomtime.fr/blog/l039impact-de-la-publicite-sur-les-reseaux-sociaux-une-revolution-marketing/ https://adintime.com/fr/blog/combien-coute-un-spot-radio--n138 https://entreprises.adspace.francetvpub.fr/articles/avantage-publicite-television

https://www.valeursactuelles.com/economie/banania-la-saga-du-roi-du-petit-dej https://www.vivelapub.fr/quand-la-publicite-dechaine-les-feministes/ https://lareclame.fr/sixt+sarkozy+bruni+location+voitures https://www.packshotmag.com/films/dash-une-fraicheur-de-maniac/ https://www.legipresse.com/011-40460-Les-limites-du-droit-a-l-humour.html

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Write an awesome headline

Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to information and simplify data for translation to your audience. We are visual beings and find it easier to 'read' images than to read written text.

Write an awesome headline

Showing enthusiasm, flashing a smile, and maintaining eye contact with your audience can be your best allies when telling stories that excite and capture the interest of the public: 'The eyes, chico. They never lie'. This will help you make a match with your audience. Leave them speechless!

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Write an awesome headline

Interactivity and animation can be your best allies when it comes to creating tables, infographics, or graphics that help provide context to the information and simplify the data for your audience's understanding. We are visual beings and it's easier for us to 'read' images than to read a written text.

Do you have an idea?

With Genially templates, you can include visual resources to leave your audience stunned. You can also highlight a specific phrase or fact that will stay engraved in your audience's memory, and even embed surprising external content: videos, photos, audios... Whatever you want!

Write an awesome headline

Interactivity and animation can be your best allies when it comes to creating tables, infographics, or graphics that help provide context to the information and simplify the data for your audience's understanding. We are visual beings and it's easier for us to 'read' images than to read a written text.

Do you have an idea?

With Genially templates, you can include visual resources to leave your audience speechless. You can also emphasize a specific phrase or fact that will be etched in the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!

Write an awesome headline

Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to information and simplify data for translation to your audience. We are visual beings and find it easier to 'read' images than to read written text.

Do you have an idea?

With Genially templates, you can include visual resources to leave your audience stunned. You can also highlight a specific phrase or fact that will stay engraved in your audience's memory, and even embed surprising external content: videos, photos, audios... Whatever you want!

Do you have an idea?

With Genially templates, you can include visual resources to leave your audience speechless. You can also emphasize a specific phrase or fact that will be etched in the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!

Do you have an idea?

With Genially templates, you can include visual resources to leave your audience stunned. You can also highlight a specific phrase or fact that will stay engraved in your audience's memory, and even embed surprising external content: videos, photos, audios... Whatever you want!