1985 Vette Ad
Alexander Rosales-Hernandez
Created on October 1, 2024
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Transcript
Facts, Statistics, Graphs and Charts: Uses the chart to show the Corvette's superiority over the other cars, in speed and other statistics. Could be manipulated in favor of the Vette.
Slogan: The ad uses the Chevrolet Today logo as the slogan stating "Live It!" A catchy and memorable phase to help the reader remember the brand.
Bandwagon + Sweeping Generalizations: The ad shows bandwagon by demonstrating that all Americans prefer the Corvette over other cars. Shows sweeping generalization saying that European cars are inferior to the Corvette, an American vehicle.
Stereotypes: Paints the other European car brands as an "exclusive club" which separate themselves from the American Corvette, despite it being in the same league in terms of stats.
Facts, Statistics, Graphs and Charts: Uses the chart to show the Corvette's superiority over the other cars, in speed and other statistics. Could be manipulated in favor of the Vette.
Slogan: The ad uses the Chevrolet Today logo as the slogan stating "Live It!" A catchy and memorable phase to help the reader remember the brand.
Bandwagon + Sweeping Generalizations: The ad shows bandwagon by demonstrating that all Americans prefer the Corvette over other cars. Shows sweeping generalization saying that European cars are inferior to the Corvette, an American vehicle.
Stereotypes: Paints the other European car brands as an "exclusive club" which separate themselves from the American Corvette, despite it being in the same league in terms of stats.