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Bus Pre-Inter reading 3 3

Pri

Created on October 1, 2024

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Transcript

Read the text on page 27 and drag the words that answer these questions. 1) What were the three problems with the Ford Edsel? ___________________________________________________________________________ 2) Why was VHS more successful than Betamax? ___________________________________________________________________________ 3) What were the two main problems with Apple’s Lisa computer? ___________________________________________________________________________ 4) Why did Coca-cola launch New Coke? ___________________________________________________________________________ 5) What were the results of the market research? ___________________________________________________________________________ 6) Who did Macdonalds want to attract? ___________________________________________________________________________ 7) What did these customers want instead of the Arch Deluxe? ___________________________________________________________________________

VHS was more functional and user-friendly.

Because Pepsi had a large market share.

Lisa was overpriced and sometimes slow.

Healthy products like salads and fish.

Single adults with their friends and extra cash.

The name was unpopular, it wasn’t stylish and it was badly-designed.

Positive. People liked the new product.

1 The name was unpopular, it wasn’t stylish and it was badly-designed. 2 VHS was more functional and user-friendly. 3 Lisa was overpriced and sometimes slow. 4 Because Pepsi had a large market share. 5 Positive. People liked the new product. 6 Single adults with their friends and extra cash. 7 Healthy products like salads and fish.

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