Fintech project

The impact of Fintech’s Role in Latin America

By Valentina Estévez

Let me introduce you to Ana

She is a small business owner from Montevideo. She runs a bread shop and despite her hard work, Ana struggled to access financial services from traditional banks due to their high fees and complex requirements.

For years, she kept her business earnings in a small cash box behind the counter, always worried about theft or unexpected expenses.

The problem of Ana, the problem of many

During the pandemic, digital payment methods boomed as people staying at home often didn't have cash on hand, forcing many shop owners to find alternative ways to keep their businesses running.

Finding the way

Ana was no exception, she not only needed it to find the way to deliver bread, but also to have digital payment methods. Ana learned about a new digital platform that offered easy access to financial services without the need for complicated paperwork or long approval processes.

Digital contactless payment

Ready to go in mintues

With just a few taps, Ana had set up a digital account.

Track sales in real time

She is able to track her sales in real-time

Faster transactions

No need to find the change or managing cash

Global and digital reach

She can have distance payments

Boost in salings

50%

Offering cashless payments attracted more customers, especially young people who preferred paying with their phones and Ana increased her sales in 50%

'Instead of wasting my time in the bank for hours, now I can manage the money directly from my phone.'

Ana

Newfound financial freedom

Ana didn’t just change her business; it changed her life. With the digital bank tracking she was able take her first loan from a fintech lender, without complicated paperwork, and invest in a new oven for her shop. Ana could finally see her hard work pay off, not just in sales, but in peace of mind.

Empowering your financial future, one digital transaction at a time.