LACOSTE PRESENTATION

https://www.lacoste.com/fr/

presentation Lacoste

Life is beautiful sport

Created by Réné Lacoste and André Gillier

START

By Lesly and Roxi

Lacoste is now a group that distributes clothing, shoes and perfumes

In 1933, Réné Lacoste and André Gilber creat Lacoste.

Like his creation of the very first polo shirt, in breathable fabric and with short sleeves, which he imagined to free movement during the game (Tennis).

lacoste

Presence in more than 120 countries.

The compagny manufatures the Lacoste polo shirt and other texile items

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Outside France polo shirts are manufactured elsewhere.In 5 years they have tripled their turnover in France.

Lacoste is better

How Lacoste Could Improve Its Brand Image

Lacoste, an iconic sportswear brand, already has a solid reputation. However, to remain relevant and attract new generations of consumers, it can consider several strategies to strengthen its brand image

LACOSTE

Reinforce the commitment to sustainabilityInnovate and renew Communicate about heritage and modernity Promote sports and elegance Personalize the customer experience

LESLY

LACOSTE IS BETTER

Timeless Style and Iconic LogoStrong Connection to Sports Adaptability to Evolving Trends

SHEKS

By combining these elements, Lacoste has successfully positioned itself as a premium lifestyle brand that appeals to a wide range of consumers, from athletes to fashion enthusiasts.

LESLIE

TURNOVER

After buying Lacoste in its entirety for 1.2 billion euros, the Maus Frères group (which became MF Brands Group in 2020) has doubled the size of the crocodile brand in five years. Lacoste had a truly exceptional year in 2022, with a 26%

SHEKS

Publicity Lacoste

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Lesly

LACOSTE THANKS YOU

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