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Sony Assignment Brand Design Guidelines
Sharisa Bethune
Created on September 30, 2024
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Transcript
SEPTEMBER 2024
SHARISA BETHUNE
Values
Dreams Curiosity Diversity Integrity & Sincerity Sustainability
Vision
To use unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment.
Mission
Creating the future of entertainment through the power of technology together with creators.
Purpose
Sony’s purpose is to fill the world with emotion, through the power of creativity and technology.
Unreliable
Non Content
Expensive
Negative Keywords
Creative
Gaming
Technology
Positive Keywords
Logo
Brand Details
Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution, and customer service.
Description
105, 125, 153
#697d99
RGB
Hex
191, 189, 176
#bfbdb0
RGB
Hex
150, 184, 219
#96b8db
RGB
Hex
124, 130, 133
#7c8285
RGB
Hex
Accent 3
Accent 4
Accent 1
Accent 2
Accent 1
Accent Colors
0, 0, 0
#000000
Background
RGB
Hex
RGB
Hex
255, 255, 255
#FFFFFF
Text Color
Brand Colors
16-18 Pt Regular
Regular
Italic
Bold
Style Types
Clarendon
Sans Serif Typeface
Subheading
Body Text
Headings
24 Pt Regular
Clarendon
30 Pt Bold Style
Brand Fonts
MOOD BOARD