Want to create interactive content? It’s easy in Genially!

Get started free

Sony Assignment Brand Design Guidelines

Sharisa Bethune

Created on September 30, 2024

Start designing with a free template

Discover more than 1500 professional designs like these:

Puzzle Game

Scratch and Win

Microlearning: How to Study Better

Branching Scenarios Challenge Mobile

Branching Scenario Mission: Innovating for the Future

Piñata Challenge

Teaching Challenge: Transform Your Classroom

Transcript

SHARISA BETHUNE

SEPTEMBER 2024

Purpose

Sony’s purpose is to fill the world with emotion, through the power of creativity and technology.

Mission

Creating the future of entertainment through the power of technology together with creators.

Vision

Values

To use unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment.

Dreams Curiosity Diversity Integrity & Sincerity Sustainability

Brand Details

Logo

Positive Keywords

Description

Technology

Creative

Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution, and customer service.

Gaming

Negative Keywords

Expensive

Unreliable

Non Content

Brand Colors

Background

Text Color

#000000

#FFFFFF

Hex

Hex

Accent Colors

255, 255, 255

RGB

RGB

0, 0, 0

Accent 1

Accent 2

Accent 4

Accent 3

Accent 1

#7c8285

#96b8db

Hex

Hex

#bfbdb0

#697d99

Hex

Hex

RGB

124, 130, 133

RGB

150, 184, 219

RGB

191, 189, 176

RGB

105, 125, 153

Brand Fonts

Headings

Body Text

Subheading

Style Types

Regular

Clarendon

Sans Serif Typeface

Clarendon

Bold

Italic

30 Pt Bold Style

24 Pt Regular

16-18 Pt Regular

MOOD BOARD