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Sony Assignment Brand Design Guidelines
Sharisa Bethune
Created on September 30, 2024
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Transcript
SHARISA BETHUNE
SEPTEMBER 2024
Purpose
Sony’s purpose is to fill the world with emotion, through the power of creativity and technology.
Mission
Creating the future of entertainment through the power of technology together with creators.
Vision
Values
To use unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment.
Dreams Curiosity Diversity Integrity & Sincerity Sustainability
Brand Details
Logo
Positive Keywords
Description
Technology
Creative
Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution, and customer service.
Gaming
Negative Keywords
Expensive
Unreliable
Non Content
Brand Colors
Background
Text Color
#000000
#FFFFFF
Hex
Hex
Accent Colors
255, 255, 255
RGB
RGB
0, 0, 0
Accent 1
Accent 2
Accent 4
Accent 3
Accent 1
#7c8285
#96b8db
Hex
Hex
#bfbdb0
#697d99
Hex
Hex
RGB
124, 130, 133
RGB
150, 184, 219
RGB
191, 189, 176
RGB
105, 125, 153
Brand Fonts
Headings
Body Text
Subheading
Style Types
Regular
Clarendon
Sans Serif Typeface
Clarendon
Bold
Italic
30 Pt Bold Style
24 Pt Regular
16-18 Pt Regular
MOOD BOARD