rhetoric and sales

Sales and Marketing

Start

I“Either you run the day, or the day runs you.” – Jim Rohn

Influence

Start

Is everything.

Persuasion

––“A single question can be more influential than a thousand statements.”––Bo Bennett

Rhetoric

The art of persuasion

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We do it all the time, whether we want to or not.

Think about how your persuade people

EthosLogos Pathos

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We do it all the time, whether we want to or not.

Think about how your persuade people

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Ethos-Credibility

Logos=logic

Pathos=emotion

We are always being persuaded'

But the ability to persuade others is powerful

Advertisement and propaganda

Is everywhere

Propaganda

information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.

Advertisement

a person or thing regarded as a means of recommending something.

Advertisement Propaganda

Propaganda is a technique used in advertising to manipulate the audience's perception of a product or idea. Advertisers may use propaganda to attract customers, change their views on other products, or mislead them. Some common types of propaganda include

Advertisement PropagandaWar

Card Stacking advertising intentionally accentuates one point while downplaying the others in order to create a blind spot. It prioritizes the positive over the negative. It is similar to trying to use a finger bandage to hide a large cut on your leg when, frequently, customers are unaware that there is even a cut.

Card Stacking

The purpose of adopting a sparkling generality is always to persuade the audience to support a particular notion, idea, person, or product. A dazzling generality is a nebulous, ‘feel good,’ phrase that appeals to people’s desire to identify with what it connects to in terms of beliefs they currently hold or desire to have. They are frequently employed in catchphrases, slogans, and political campaigns.

Glittering generalities

Bandwagon advertising is a form of propaganda advertising tactic that attempts to encourage the target audience to jump on board so that they do not ‘lose out’ on what everyone else is doing. It focuses on the desire of the target audience to be included. They do this on purpose to arouse your interest about what life might be like with the claimed good, service, or idea. This approach does not only benefit tweens and teens who are eager to fit in with their peers. It appeals to everyone’s desire to feel like they are a part of something wonderful and enjoyable. Being a part of the crowd implies that the buyer or prospective purchase is smart, cool, and superior to others who choose to go against the crowd.

Bandwagon

Bandwagon advertising is a form of propaganda advertising tactic that attempts to encourage the target audience to jump on board so that they do not ‘lose out’ on what everyone else is doing. It focuses on the desire of the target audience to be included. They do this on purpose to arouse your interest about what life might be like with the claimed good, service, or idea. This approach does not only benefit tweens and teens who are eager to fit in with their peers. It appeals to everyone’s desire to feel like they are a part of something wonderful and enjoyable. Being a part of the crowd implies that the buyer or prospective purchase is smart, cool, and superior to others who choose to go against the crowd.

Bandwagon

05:00

Provide a definition of each

Take 5 min and look these up

Stereotyping Testimonial Name calling Fear appeal Plain folks Appeal to authority Ad Nauseam

Other examples

Recognizing advertisement and propaganda

Ethos, logos, pathos=why?.

Deterime rhetorical strategies

of propaganda or advertisement

Explain Which type

Provide the link to the ad

An awesome presentation...

1. Ad 5

An awesome presentation...

1. Ad 4

An awesome presentation...

1. Ad 3

An awesome presentation...

1. Ad 2

ads/list

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An awesome presentation...

1. Ad 1.

This can be via social media, politics, radio, You tube, or TV

Find examples of each type

Synthesis

Students should provide either links or description of each

Ad Type

Indicate the ad, what the are trying to sell, the type of ad

Rhetoric

Explain how rhetoric is being employed

How or why

Explain by giving examples.

Is it effective?

Why is the marketing technique effective or ineffective?

Cost

CPC cost per click

CPM cost per mile -the amount a company pays per 1000 views

TikTok uses a cost per mile (CPM) metric to charge for ads. This roughly translates into the advertiser paying 10 dollars or 9 pounds for every 1,000 views. If you want to start an advertising campaign, that will cost a minimum budget of 500 dollars or 410 pounds.

Google Google Ads costs $100 – $10,000 per month with most businesses paying $0.11 – $0.50 per click and $0.51 – $1000 per 1000 impressions on average in 2024.

Cost of advertisment

Tiktok ads minumim cost $50 a day $300 a month 36,000 a year

Cost of advertisment

It cost money to make money!

You are going to create a productand the advertisement

We will complete a performance test

Assignment

Good luck

Students will upload their commercial on Canvas AND add to the Google folder

With this function, you can add additional content

Make your audience's brain excited: videos, images, links, interactivity...Whatever you want!When we are told a story, it excites us, it can even move us,making us remember stories up to 20 times more than any other content we can consume.

Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content is moving.What you're reading: interactivity and animation can make even the most boring content become something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages.

Interesting link

With this function, you can add additional content

Make your audience's brain excited: videos, images, links, interactivity...Whatever you want!When we are told a story, it excites us, it can even move us,making us remember stories up to 20 times more than any other content we can consume.

Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content is moving.What you're reading: interactivity and animation can make even the most boring content become something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages.

Interesting link

Visual accompaniment manages to convince 67% of the audience.

Describe the problem you are going to solve and, above all, the reason why your idea is interesting.

When we are told a story, it moves us, it can even touch us, causing us to remember the stories up to 20 times more than any other content we can consume.We are in the era of the digital information explosion. This causes our way of obtaining information to have changed, we have gone from traditional reading to a cognitive strategy based on navigation.