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CPNI for Marketing
Brandie Blackburn
Created on September 27, 2024
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Key Distinction: Opt-in requires explicit written permission, while opt-out assumes consent unless the customer declines.
Example
Example
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When does it apply?
When does it apply?
Definition
Definition
Opt-Out Consent
Opt-In Consent
Helix Wireless distinguishes between opt-in and opt-out scenarios for using CPNI in our marketing.
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Internal Controls
Prohibited Practices
- Sharing CPNI with unrelated third-party entities or organizations that do not align with Helix Wireless's services offerings.
- Selling of leasing customer data to third parties without customer approval.
Helix Wireless implements strict procedures to ensure that customer data is only shared with external parties in full compliance with cusotmer consents and CPNI rules.
CPNI cannot be shared with third-party companies for marketing purposes wiht out opt-in consent from the customer. If third-parties are involved, customers must be fully informed and give written consent before any data sharing occurs.
Sharing with Third Parties
Helix Wireless adheres to strict guidelines regarding the use of CPNI for third-party marketing.
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Opt-In scenarios are scenarios where the customer must explicitly give written consent before Helix Wireless can use their CPNI.
Definition
Opt-Out scenarios refer to ways that Helix Wireless may use CPNI for marketing purposes unless the customer ops out of this usage. Customers must be notified and given the opportunity to opt-out of marketing communications.
Definition
Opt-in consent is required for marketing new services of offers unrelated to the customer's existing subscriptions, or for sharing any CPNI with third parties.
When does it apply?
Sharing a customer testimonial with new potential clients requires opt-in consent.
Example
Opt-out consent applies when Helix is marketing services that are closely related to the customer's existing services.
When does it apply?
Reaching out to existing clients about new products and services follows an opt-out consent process.