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LoyaltyCore Diagram - 2024

RAZR Software

Created on September 27, 2024

Loyalty Core™ serves as a centralized hub for all customers, offering comprehensive features such as customer experience, rewards management, program administration, data management, and a rules engine—all in one place.

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Transcript

Data Management

  • Manage all data integration needs
  • Benefit from existing relationships
  • Add new partners to expand loyalty ecosystem
  • Flexible exchange options for dynamic engagement
  • Scalable and configurable data model requirements
  • Householding for efficient and effective data organization

Rules Engine

  • Configurable, robust rules to drive targeted marketing strategies
  • Access to all available data to create personalized experiences
  • Ability for both single and grouped promotions
  • Visual and rule administration for user-friendly management
  • Triggered events for timely and relevant interactions

Rewards Management

  • Rewards solutions tailored to your objectives
  • Both one-time and cumulative rewards options
  • Seamless management of point banks and program liabilities
  • Robust supplier network with a diverse range of rewards
  • Bank-issued rewards support
  • New partnership connections

Customer Experience

  • Intuitive online portals for streamlined interactions
  • Enhanced registration and survey experiences to gather valuable insights
  • Customizable program to align with your institution’s unique needs
  • Email and SMS support for both transactions and campaigns
  • Single Sign-On (SSO) support
  • APIs and webhooks for systematic integration with external data sources

Program Administration

  • Master program efficiency with expert support
  • Configure programs, promotions & member experience
  • Manage campaigns
  • Support customer service applications
  • Managed by RAZR and/or extended to FI's
  • Reporting available, including Tableau dashboards
  • Rights managed based on user role