Want to make interactive content? It’s easy in Genially!

Over 30 million people build interactive content in Genially.

Check out what others have designed:

Transcript

Start

An Introduction To MARKETING

WHAT IS MEANT BY MARKETING?

Discover the products the costumers need or wantDevelop such a productEstablish the right price Promote the product with advertising Set distribuition channel

HOW?

TARGET MARKET

  • HOMOGENEITY
  • DISTINCTIVENESS
  • SIMILARITY OF REACTION
characteristics of market segment

TARGET MARKET

  • DEMOGRAPHIC
  • GEOGRAPHICAL
  • PSYCOGRAPHIC
  • BEHAVIOURAL
They're according to different factors

TARGET MARKET

  • PRIMARY OR FIELD RESEARCH
  • SECONDARY OR DESK RESEARCH

MARKET RESEARCH

BUSINESS PLAN

  • TITLE AND CONTENTS PAGE
  • EXECUTIVE SUMMARY
  • COMPANY DESCRIPTION
  • BUSINESS CONCEPT
  • MARKET ANALYSIS

BUSINESS PLAN

  • COMPETITIVE ANALYSIS
  • MARKETING PLAN
  • OPERATIONS AND MANAGEMENT PLAN
  • FINANCIAL PLAN
  • APPENDICES AND EXHIBITS

BUSINESS PLAN

Claudio de Nitto Mattia Locatelli

THANKS!