Presentazione Marketing Vibrant
Claudio De nitto
Created on September 26, 2024
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Transcript
Start
An Introduction To MARKETING
WHAT IS MEANT BY MARKETING?
Discover the products the costumers need or wantDevelop such a productEstablish the right price Promote the product with advertising Set distribuition channel
HOW?
TARGET MARKET
- HOMOGENEITY
- DISTINCTIVENESS
- SIMILARITY OF REACTION
characteristics of market segment
TARGET MARKET
- DEMOGRAPHIC
- GEOGRAPHICAL
- PSYCOGRAPHIC
- BEHAVIOURAL
They're according to different factors
TARGET MARKET
- PRIMARY OR FIELD RESEARCH
- SECONDARY OR DESK RESEARCH
MARKET RESEARCH
BUSINESS PLAN
- TITLE AND CONTENTS PAGE
- EXECUTIVE SUMMARY
- COMPANY DESCRIPTION
- BUSINESS CONCEPT
- MARKET ANALYSIS
BUSINESS PLAN
- COMPETITIVE ANALYSIS
- MARKETING PLAN
- OPERATIONS AND MANAGEMENT PLAN
- FINANCIAL PLAN
- APPENDICES AND EXHIBITS