Unique Value Proposition2

Unique ValueProposition (UVP)

The secet to a successful business venture.

What is a UVP?

A Unique Value Proposition (UVP) is anoffer that persuades potential customers to use your product / service. It is a concise statement that describes three major aspects of a business.

These three aspects are:

Problem SolvingCapacity

Differentiation

Benefits/Features of the Business

Satisfaction level?Cost effective? More secure / Unique features?

Will it solve a specific issue?Will it make users happier? Will it make users' lives easier?

What does it do?Is it easy to use? Time frame of its functionality?

Why do you need a UVP?

It creates a differentation in your customer's mind, showing them why your product differs and is better.

It helps align your product / service withcustomers' needs and values.

It attracts your ideal customer by helpingto channel your marketing efforts to your most likely buyers.

How to Create a UVP

STEPS

List Benefits Clearly

Note Your Ideal Clients

Let people know what makes your product stand out in their favour.What problem (s) are you solving?

Identify their gender, income, likes, dislikes, interests etc.

Research the Competition

Testing and Optimization

Know thy competitor, especially those already existingLearn from them and clearly state what new features your product offers to users..

Get a group of unbiased people to test out your product. Gather informationon how well they understand your product's value.

Tips

Creating a UVP can be tricky but it is important to focus on attributes such as clarity, authenticity, creativity and simplicity.Also, remember to effectively showcase your product's values so as to enhance sales and brand loyalty..

THANK YOU!

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