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Unique Value Proposition2

Ezinne Feliziana

Created on September 26, 2024

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Transcript

Unique ValueProposition (UVP)

The secet to a successful business venture.

What is a UVP?

A Unique Value Proposition (UVP) is anoffer that persuades potential customers to use your product / service. It is a concise statement that describes three major aspects of a business.

These three aspects are:

Will it solve a specific issue?Will it make users happier? Will it make users' lives easier?

Benefits/Features of the Business

Differentiation

Satisfaction level?Cost effective? More secure / Unique features?

Problem SolvingCapacity

What does it do?Is it easy to use? Time frame of its functionality?

Why do you need a UVP?

It creates a differentation in your customer's mind, showing them why your product differs and is better.

It helps align your product / service withcustomers' needs and values.

It attracts your ideal customer by helpingto channel your marketing efforts to your most likely buyers.

How to Create a UVP

Research the Competition

Get a group of unbiased people to test out your product. Gather informationon how well they understand your product's value.

Let people know what makes your product stand out in their favour.What problem (s) are you solving?

Note Your Ideal Clients

Testing and Optimization

List Benefits Clearly

Know thy competitor, especially those already existingLearn from them and clearly state what new features your product offers to users..

Identify their gender, income, likes, dislikes, interests etc.

STEPS

Tips

Creating a UVP can be tricky but it is important to focus on attributes such as clarity, authenticity, creativity and simplicity.Also, remember to effectively showcase your product's values so as to enhance sales and brand loyalty..

THANK YOU!

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