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Transcript

Continue the Presentation | Move on to the Explanations of the Creative Process

Main Objectives:

  • Take my first steps in visual design for marketing art direction
  • Work for a saga I am deeply passionate about
  • Challenge myself creatively in concept ideation while maintaining alignment with the universe and the game.

I wanted to gather a large number of images that have proven themselves in terms of readability, relevance, and direct understanding of the subject through unique forms and designs. I knew I needed to emphasize patterns that were perfectly rooted in the universe and the game, and I had to convey the message of a great renewal in the saga, as we play as Princess Zelda in a recent game. However, I also had to pay attention to the images showcasing the game to ensure the whole presentation was clear and appealing.

Pattern Creation

Large Patern I noticed that, for the marketing art direction of the game, the designers had the brilliant idea of creating patterns and colors in line with the theme being addressed: story, gameplay, etc. However, I remained somewhat skeptical about the design choice of one of the backgrounds, a simple pattern that can be found in the tutorial rooms. I didn’t find it impactful enough. Therefore, I opted for the hero’s pattern featured on the swordsman’s cape. The first version is the pattern as it truly appears, and in my latest version, I added lines to give it a more complete look. I tilted the design to bring more dynamism to the background. I also aimed for simplicity in my patterns, as I believe that the more complex a pattern is, the more it gives the game a sense of maturity, similar to Tears of the Kingdom, for example. This, in my opinion, is something lacking in the art direction of this game (Zelda Echoes of Wisdom).

Classic Patern The original background was a very good idea: simple, spaced triangles, reminiscent of the Triforce, and particularly Tri and its triangles. However, I still wanted to differentiate myself, especially by emphasizing the light more on the spotlights focused on our protagonist. Zelda, bearer of the Triforce of Wisdom, the ultimate hope for Hyrule—that’s what I wanted to highlight. I experimented with many triangle-based patterns, and my latest one remains the most relevant. It showcases the Triforce, highlighting the one of Wisdom (bottom left) with its solid triangle, while the other two triangles are hollow inside, symbolizing that they won’t save Hyrule. I also spaced out the elements to soften the design and tilted it to maintain my dynamic approach.

Banner Pattern I couldn’t come up with anything better. Even before seeing the original design, I envisioned Princess Zelda's crown serving as a transition between the different pages. However, I redid it, slightly fading the pattern to match certain UI elements of the game. I also corrected a small detail: the crown holds the jewel downward, not upward. This difference further enhances the relevance of the pattern I created.

​Other PatternsT​o conclude on the patterns, I created several, often inspired by elements from the game's interface, to ensure consistency during the product's presentation. I always aimed to find the element that would best highlight the protagonist’s heroism while maintaining an impeccable art direction—both as epic as the adventure of our beloved princess, yet as simple and cute as the game’s design.

ColorimetryMagic | History | Heroism | Quest

It was a very fun and beneficial experience, both in terms of ideation and mastering graphic skills. I learned to take the time to think about designs rather than jumping straight into a rush. I learned to fully immerse myself in a proven artistic direction to be as relevant as possible and to sell the subject better. If I had to improve some things for next time, I would say it would be good to allocate more time and give myself more graphic freedom. My difficulties lay in self-discipline; I needed to reflect and take the time to question my design elements rather than opting for haste or ease. You can find the link to the result of my graphic redesign on the website below.