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Projeto Final Educação Superior Dinâmico
David Lucas
Created on September 24, 2024
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Transcript
ANTA GH5
Living in the age of consumerisem
David Lucas nº4Leandro Rodrigues nº14
INDEX
01.What does the product consists of?
05.Cost of production for product
04.the TARGET AUDIENCE
03.how it's made/materials
02.history of the ANTA GH5
what it consists of
01
01. what it consists of
What does the product consists of?
The ANTA GH5 is a model of ANTA sneaker designed for sports activities, especially running and training. This shoe is designed to offer comfort, support and performance, with features such as:Cushioning: Cushioning system to absorb impacts and provide a smoother run. Lightness: Lightweight materials that facilitate movement. Breathability: Fabric that allows air to circulate, keeping your feet cool during exercise. Grip: A sole with good traction, ideal for different surfaces. The ANTA GH5 is popular with athletes and fitness enthusiasts, combining technology and design to improve performance.
history of the ANTA GH5
02
02. hISTORY OF THE ANTA GH5
The history of ANTA's GH5 model goes back to the brand's commitment to innovation in sports shoe design. ANTA, founded in 1994, developed the GH5 as part of its line of high-performance sneakers aimed at athletes and fitness enthusiasts.The GH5 is designed with advanced technologies to offer comfort, support and cushioning, reflecting ANTA's evolution in research and development. The model has gained prominence for its modern design and performance efficiency, contributing to ANTA's growing reputation in the global sports footwear market.
how it's made/materials
03
03. how it's made/materials
The ANTA GH5 is generally made with a combination of materials that favor performance and comfort. Some of the materials commonly used include: 1. Breathable mesh: To provide ventilation and comfort during workouts. 2. EVA (ethylene-vinyl-acetate): Used in the midsole to offer light and soft cushioning. 3. Rubber: In the sole to ensure traction and durability. 4. Synthetic materials: For support and structure, which help with the stability of the shoe. These materials are chosen to ensure that the shoe is lightweight, comfortable and functional for sporting activities. Of course! Here's a summary of the ANTA GH5 manufacturing process: 1. Design: Creation of sketches and 3D models. 2. Materials: Selection of mesh, EVA, rubber and others. 3. Cutting: Materials are cut into specific parts. 4. Assembly: The leather parts are sewn or glued together. 5. Midsole: EVA is incorporated for cushioning. 6. Sole: Rubber sole is attached to the upper. 7. Inspection: Quality checks and adjustments. 8. Packaging: Sneakers are packaged for distribution. This process combines technology and craftsmanship to guarantee quality and performance.
THE TARGET AUDIENCE
04
04. THE TARGET AUDIENCE
The ANTA GH5 is a sneaker aimed primarily at athletes and sportspeople, especially those involved in basketball and high-performance activities. The target audience includes: 1. Professional athletes: Players looking for performance and comfort. 2. Amateurs and Recreational: People who play basketball in leisure environments. 3. Youngsters and Adults: The design and technology of the sneaker appeal to youngsters and adults alike. 4. Sportswear enthusiasts: Those who appreciate an active lifestyle and the streetwear aesthetic. The brand is looking for customers who like quality and style at the same time
Cost of production for product
05
05. Cost of production for product
To calculate the production cost of a product, they generally consider the following components: Direct Materials: The inputs used to produce the product, including purchase and transportation costs. Direct Labor: Wages paid to workers directly involved in the production process. Indirect Manufacturing Costs: Indirect costs associated with production, such as utilities, maintenance, depreciation of equipment and rent for production space. Other Costs: This can include packaging, transportation and any other expenses related to delivering the product to market.