Marketing Campaing

Duarte Rosário

Martim Maio

PRESENTATION

mod. 7 living in the age of consumerism

Marketing campaing

stainless Steel soap

A stainless steel soap bar removes strong odors like garlic or fish from hands by neutralizing sulfur compounds through a chemical reaction. When rubbed under running water, the steel binds with these compounds, effectively eliminating the smell without using any chemicals or fragrances.

What does the product cosists of

A stainless steel soap bar is made from solid, rust-resistant stainless steel, typically molded and polished into a smooth shape. It works by neutralizing odors through a natural reaction between the steel and odor-causing compounds, without any added chemicals.

how its done/ materials

The target audience for stainless steel soap includes home cooks, chefs, fishermen, eco-conscious consumers, health-conscious individuals, and gift shoppers.

target audience

cost of production and retail cost

The cost of producing stainless steel soap in Portugal is 3,28€. We reached this amount using the online website fruugo.pt. In the website they are selling the product at 10,95€, and if we take into account that they spend 30% of what the product is worth on manufacturing, we conclude that they make a profit of €7.66 per product.

the advertising

THANKS