Marketing Campaing
Martim Maio
Created on September 24, 2024
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mod. 7 living in the age of consumerism
Marketing campaing
stainless Steel soap
A stainless steel soap bar removes strong odors like garlic or fish from hands by neutralizing sulfur compounds through a chemical reaction. When rubbed under running water, the steel binds with these compounds, effectively eliminating the smell without using any chemicals or fragrances.
What does the product cosists of
A stainless steel soap bar is made from solid, rust-resistant stainless steel, typically molded and polished into a smooth shape. It works by neutralizing odors through a natural reaction between the steel and odor-causing compounds, without any added chemicals.
how its done/ materials
The target audience for stainless steel soap includes home cooks, chefs, fishermen, eco-conscious consumers, health-conscious individuals, and gift shoppers.
target audience
cost of production and retail cost
The cost of producing stainless steel soap in Portugal is 3,28€. We reached this amount using the online website fruugo.pt. In the website they are selling the product at 10,95€, and if we take into account that they spend 30% of what the product is worth on manufacturing, we conclude that they make a profit of €7.66 per product.
the advertising
THANKS