Ordinary
Contact
Team
Processes
Properties
Routine
Catalog
beauty guide
The Ordinary
start
Ordinary
BRIEF
history
The Ordinary was founded by Brandon Truaxe, a Canadian entrepreneur who had a background in computer science and engineering. The brand was launched as a subsidiary of Deciem, a parent company that Truaxe also founded. Deciem, which is known for its focus on creating “abnormal beauty” products, is a multi-brand beauty company that includes several other skincare and beauty brands in addition to The Ordinary. The Ordinary quickly gained popularity for its innovative and straightforward approach to skincare, and it has become a leading brand in the industry
BRANDNAME
These products shown are the most selled that Ordinary has created until today and why they're so succesful
The Ordinary Natural Moisturizer
The Ordinary Retinal
The Ordinary Niacinamide
+ info
+ info
+ info
ORDINARY
Competitors
The Ordinarys' two biggest competitors would be Revolution and possibly The Inky List (TIL). These are its biggest competitors because they have the similar amount of popularity and have about the same products that make the same effect as The Ordinary.
Is it a bird? Is it a plane? No, It's the OPPS!
BRAND NAME
WEAKNESSES
STRENGTHS
Too many of the same products
Packaging
Strengths & Weaknesses
Launches products too frequently
Creativity
The effect the product has on the skin
Too many competitors
Prices
Its products
Ordinary
FUTURE
As The Ordinary continues to celebrate scientists over celebrities, their long-term vision is to redefine beauty standards by empowering consumers with knowledge and effective skincare solutions. This unwavering commitment to science sets them apart from the rest.
PLANS
blockbuster
FAILED BUSINESS
blockbuster
start
BRIEF
history
The business was founded by David Cook in 1985 as a single home video rental shop, but later became a public store chain featuring video game rentals, DVD-by-mail, streaming, video on demand, and cinema theater. The company expanded internationally throughout the 1990s.
BRIEF
history
An awesome presentation...
It is clear and structured
¿Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn anywhere.
Niacinamide
It greatly improves skin hydration and [boosts] the level of ceramides, which is why people notice that their skin looks juicier and feels softer [after use],
Natural Moisturizer
Customers say. Customers like the moisturizing, quality, and value of the skin moisturizer. They mention it softens their skin, absorbs well, and feels lovely on their skin. Some also say it has a plastic feel to the cream.
+ info
Retinal
It supports skin and helps counteract these visible signs of aging, to help make skin firmer, smoothing out the look of wrinkles, and correcting uneven skin tone. Think of them as the golden standard when it comes to targeting skin concerns that appear over time/as skin ages.
Did you know that Genially allows you to directly share your creation, without the need for downloads? Ready for students to be able to view it on any device and learn anywhere.
An awesome presentation...
It is clear and structured
Beauty guide
nancy
Created on September 23, 2024
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Transcript
Ordinary
Contact
Team
Processes
Properties
Routine
Catalog
beauty guide
The Ordinary
start
Ordinary
BRIEF
history
The Ordinary was founded by Brandon Truaxe, a Canadian entrepreneur who had a background in computer science and engineering. The brand was launched as a subsidiary of Deciem, a parent company that Truaxe also founded. Deciem, which is known for its focus on creating “abnormal beauty” products, is a multi-brand beauty company that includes several other skincare and beauty brands in addition to The Ordinary. The Ordinary quickly gained popularity for its innovative and straightforward approach to skincare, and it has become a leading brand in the industry
BRANDNAME
These products shown are the most selled that Ordinary has created until today and why they're so succesful
The Ordinary Natural Moisturizer
The Ordinary Retinal
The Ordinary Niacinamide
+ info
+ info
+ info
ORDINARY
Competitors
The Ordinarys' two biggest competitors would be Revolution and possibly The Inky List (TIL). These are its biggest competitors because they have the similar amount of popularity and have about the same products that make the same effect as The Ordinary.
Is it a bird? Is it a plane? No, It's the OPPS!
BRAND NAME
WEAKNESSES
STRENGTHS
Too many of the same products
Packaging
Strengths & Weaknesses
Launches products too frequently
Creativity
The effect the product has on the skin
Too many competitors
Prices
Its products
Ordinary
FUTURE
As The Ordinary continues to celebrate scientists over celebrities, their long-term vision is to redefine beauty standards by empowering consumers with knowledge and effective skincare solutions. This unwavering commitment to science sets them apart from the rest.
PLANS
blockbuster
FAILED BUSINESS
blockbuster
start
BRIEF
history
The business was founded by David Cook in 1985 as a single home video rental shop, but later became a public store chain featuring video game rentals, DVD-by-mail, streaming, video on demand, and cinema theater. The company expanded internationally throughout the 1990s.
BRIEF
history
An awesome presentation...
It is clear and structured
¿Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn anywhere.
Niacinamide
It greatly improves skin hydration and [boosts] the level of ceramides, which is why people notice that their skin looks juicier and feels softer [after use],
Natural Moisturizer
Customers say. Customers like the moisturizing, quality, and value of the skin moisturizer. They mention it softens their skin, absorbs well, and feels lovely on their skin. Some also say it has a plastic feel to the cream.
+ info
Retinal
It supports skin and helps counteract these visible signs of aging, to help make skin firmer, smoothing out the look of wrinkles, and correcting uneven skin tone. Think of them as the golden standard when it comes to targeting skin concerns that appear over time/as skin ages.
Did you know that Genially allows you to directly share your creation, without the need for downloads? Ready for students to be able to view it on any device and learn anywhere.
An awesome presentation...
It is clear and structured