Beauty guide

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The Ordinary

Ordinary

beautyguide

Ordinary

BRIEF

history

The Ordinary was founded by Brandon Truaxe, a Canadian entrepreneur who had a background in computer science and engineering. The brand was launched as a subsidiary of Deciem, a parent company that Truaxe also founded. Deciem, which is known for its focus on creating “abnormal beauty” products, is a multi-brand beauty company that includes several other skincare and beauty brands in addition to The Ordinary. The Ordinary quickly gained popularity for its innovative and straightforward approach to skincare, and it has become a leading brand in the industry

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BRANDNAME

The Ordinary Natural Moisturizer

The Ordinary Retinal

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These products shown are the most selled that Ordinary has created until today and why they're so succesful

The Ordinary Niacinamide

ORDINARY

Is it a bird? Is it a plane? No, It's the OPPS!

The Ordinarys' two biggest competitors would be Revolution and possibly The Inky List (TIL). These are its biggest competitors because they have the similar amount of popularity and have about the same products that make the same effect as The Ordinary.

Competitors

BRAND NAME

Packaging

Creativity

The effect the product has on the skin

Its products

Prices

Too many competitors

Launches products too frequently

Too many of the same products

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STRENGTHS

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Strengths & Weaknesses

WEAKNESSES

Ordinary

As The Ordinary continues to celebrate scientists over celebrities, their long-term vision is to redefine beauty standards by empowering consumers with knowledge and effective skincare solutions. This unwavering commitment to science sets them apart from the rest.

FUTURE

PLANS

start

blockbuster

blockbuster

FAILED BUSINESS

BRIEF

history

The business was founded by David Cook in 1985 as a single home video rental shop, but later became a public store chain featuring video game rentals, DVD-by-mail, streaming, video on demand, and cinema theater. The company expanded internationally throughout the 1990s.

BRIEF

history

¿Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn anywhere.

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It greatly improves skin hydration and [boosts] the level of ceramides, which is why people notice that their skin looks juicier and feels softer [after use],

Niacinamide

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Customers say. Customers like the moisturizing, quality, and value of the skin moisturizer. They mention it softens their skin, absorbs well, and feels lovely on their skin. Some also say it has a plastic feel to the cream.

Natural Moisturizer

It supports skin and helps counteract these visible signs of aging, to help make skin firmer, smoothing out the look of wrinkles, and correcting uneven skin tone. Think of them as the golden standard when it comes to targeting skin concerns that appear over time/as skin ages.

Retinal

Did you know that Genially allows you to directly share your creation, without the need for downloads? Ready for students to be able to view it on any device and learn anywhere.

It is clear and structured

An awesome presentation...