ORAL ADOC V2 - ARSIC MILAN

Présentation de mon entreprise

Info

A.1. L'entreprise NORAUTO

Next

a.2. L'UNIté commerciale

Fidélisation

SERVICES

PRODUITS

Assortiment / Services

B.3. caractéristique du marché

Type et structure du marché

B.4. marché national

OFFRE

ENVIRONNEMENT

DEMANDE

+ Info

+ Info

+ Info

B.5. marché local

CONCURRENTS

NIVEAUX DEMANDES

DEMANDEURS

+ Info

+ Info

+ Info

+ Info

C.6. MARCHANDISAGE

Choix de la période

Choix des produits

Détails de l'implantation

Choix de l'emplacement

AVANT

BALISAGE

INSTALLATION

ILV

MISE EN PLACE D'UNE THéatralisation

UTILISATION DE FACTEURS D'AMBIANCE

PENDANT

Mesure des performances

Débriefing des objectifs

Ajustement

APRès

+ Info

+ Info

+ Info

MERCI BEAUCOUP

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Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

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FRISE

Création de la marque Norauto.

• Eric Derville

• Premier centre auto France
• Englos
• Garage innovant
• Magasin libre-service
• Atelier réparations
• Multi-marques
• Entretien et équipements
• Prix compétitifs
• Alternative réseaux constructeurs

• Objectif quantitatif : Augmenter mes ventes, 10 pare-soleils.
• Objectif qualitatif : Renforcer l'image de marque et la confiance.

Eric Derville crée le premier centre auto de France à Englos : un nouveau genre de garage regroupant un magasin libre-service et un atelier de réparations toutes marques, proposant ainsi des solutions d’entretien et d’équipements automobiles multi-marques à des prix compétitifs. Un concept novateur car il offrait enfin une alternative aux réseaux de constructeurs.

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[Activité]

➥𝗧𝘆𝗽𝗲 𝗱'𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗶𝘀𝗲 : Société commerciale / Société de services.➥𝗙𝗼𝗿𝗺𝗲 𝗱𝗲 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 : Franchise/Succursale.➥𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗲 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗮𝗹𝗲 : Commerce / Vente / Prestation de services.➥𝗧𝘆𝗽𝗲 𝗱'𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 : Privée. ➥𝗙𝗼𝗿𝗺𝗲 𝗷𝘂𝗿𝗶𝗱𝗶𝗾𝘂𝗲 : SAS.➥𝗧𝘆𝗽𝗲𝘀 𝗱𝗲 𝗰𝗼𝗻𝘁𝗿𝗮𝘁𝘀 𝗱𝗲 𝘁𝗿𝗮𝘃𝗮𝗶𝗹 : CDI / CDD / Contrat d'apprentissage / Contrat d'alternance / Stagiaire / Autres ...➥𝗦𝗲𝗰𝘁𝗲𝘂𝗿 𝗱'𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗲 : Tertiaire.➥𝗖𝗮𝗻𝗮𝗹 : Long.➥𝗙𝗼𝘂𝗿𝗻𝗶𝘀𝘀𝗲𝘂𝗿 : Centrale d'achat.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Services d’entretien automobile : Maintenance, réparations, inspections pour garantir performance et sécurité des véhicules.Vente d’accessoires et d’équipements : Commercialisation de pièces détachées, accessoires, pneus pour personnaliser et améliorer les véhicules.Services liés à la mobilité : Location de véhicules, assistance routière, et services de pneumatiques.Concurrence : Chaînes d’entretien, ateliers indépendants, concessionnaires, et plateformes en ligne.

Norauto est composé sous 4 segments :

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Info

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Type de marché :

Play

Programme de fidélité

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COMMUNICATION DE NORAUTO

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