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explore!

Ashley Rummel

PORTFOLIO

  • James F. Parker Prize - Fiction
  • University Honors (6 semesters)
  • Writer’s League of Texas 2022 Manuscript Contest Winner (YA Category)
  • Texas Night Sky Short Story Contest (First Place)
  • Published in the Austin Bat Cave Anthology (Novel Excerpt)

achievements

  • Wired Fitness & Rehab
  • The Writing Barn
  • Wired Sportfishing
  • Texas Performance Nutrition
  • TeXercise; UT RecSports
  • and more!

Experience

2020-2024 University of Texas at AustinCreative Writing

2020-2024 University of Texas at AustinNutrition BSA

education

(512) 585-2309

ashleyrummel2020@gmail.com

CONTACT

skills

I’m a storyteller at heart, passionate about crafting narratives that educate, inspire, and uplift. With a degree in Nutrition and Creative Writing from the University of Texas at Austin, I’ve worked in industries that align with my values—health, wellness, and the literary world—aiming to make a meaningful impact.

About me

  • Certifications: CPR, AED, NASM Personal Training, Pilates, Email Marketing
  • Computer Skills: Canva, InDesign, Excel, RStudio, Genially
  • Soft Skills: Team Management, Ideation, Creativity, Writing, and Education

resume

01

+ WEbsite

Website Design

Wired Fitness & rehab

02

+ INFO

10 courses: specialty and introductory

Course Development

03

Project Manager

+

+ WEbsite

+ newsletter copy

get started: a 30-day fitness program

04

+ blog

Initated a blog that resulted in 15% more website traffic

Blog Development

05

Website Design

+ WEbsite

Wired Sportfishing

+ INFO

Wired Fitness & rehab

Launched a monthly newsletter with a 47.96% open rate and a 2.77% click rate, bolstering client engagement.

Newsletter

06

07

+ INFO

The Writing Barn + Wired Fitness & Rehab

Manager & Creator

social media

+ INFO

Designed promotional materials, including flyers and business cards, to enhance brand visibility.

Wired Fitness & rehab

This flyer was used at a tabling event for First United. It was handed out to clients who participated in a free demo.

Flyers

08

09

Crafted engaging blog posts aligned with the company’s brand, while anticipating and highlighting relevant upcoming events to keep content timely and impactful.

+ blogs

The writing barn

Blog content

www.website.com

Work with me

Email

ashleyrummel2020@gmail.com

Phone

(512) 585-2309

Linkedin

linkedin.com/in/ashley-rummel

A 30-Day Fitness Program

Get Started

  • Developed 12 fitness and wellness blog posts for the TeXercise newsletter, boosting class membership and subscriber engagement.
  • Designed and launched the "GetStarted Program," a 30-day online fitness program.
    • Created supporting materials, including a workout journal, daily tracking resources, and motivational content.
    • Collaborated with the team to implement updates across website and PDF resources.

Please select to read.

Blogs

  • Your Writing Barn Holiday Guide: Top 10 Gifts for Writers

  • What is NaNoWriMo (And Why It Works)

  • Scare Away Writers Block: 10 Tips from R.L. Stine

  • Mary E. Cronin: Releasing a Picture Book

  • Kathleen Doherty: Signing with an Agent

Through interactive features, well-written and easy to understand copy for a difficult concept, and clickable features, the introductory courses cut training time down from 1 year to 6 weeks. There are 10 courses total: introductory and continued education.

Course Development

02

Wired Fitness & Rehab: Developed Instagram content strategy, doubling follower count in three months through curated posts and strategic captioning.

Manager & Creator

SOCIAL MEDIA

06

The Writing Barn

Increased social media engagement by 186% through the creation and execution of a dynamic content calendar.