SNEAKERS PRESENTATION
Sacha Benattar
Created on September 17, 2024
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Transcript
SNEAKERSPresentation
Let's go!
HOW TO LEAVE TOGETHER ?
HOW SNEAKERS SHOWS THE SOCIAL AND ECONOMIC DIFFERENCES BETWEEN PEOPLE ?
THE HYPE
THE HYPE AND WHY IS THIS SO EXPENSIVE ?
INTRODUCTION
WHAT IS SNEAKERS ?
MARKETING
THE MARKETING IN THE SNEAKERS INDUSTRY
ANSWER TO THE PROBLEMATIC
THE LINK BETWEEN THE SNEAKERS AND THE ECONOMY AND SOCIAL DIFFERENCES
WHAT IS SNEAKERS ?
INTRODUCTION
Sneakers are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual wear.
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MARKETING
OF SNEAKERS
COLLABORATIONS
MOST POPULAR SNEAKERS BRAND
ADVERTISING CAMPAIGN AND COMMUNICATION
WHY IS IT SO EXPENSIVE
THE HYPE AND WHY IS THIS IS SO EXPENSIVE
THE HYPE OF SNEAKERS
THE HYPE INCREASED BY HIP-HOP
MOST EXPENSIVE SNEAKERS
+9631$
JORDAN 1 LOW DIOR
RETAIL PRICE : 1700$RESELL PRICE : 11 331$ (size 43)
+740$
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JORDAN 1 PHANTOMFT. TRAVIS SCOTT
RETAIL PRICE : 160$RESELL PRICE : 899$(size 43)
+6519$
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JORDAN 1 OFF WHITE EURO
RETAIL PRICE : 180$RESELL PRICE : 6699$(size 43)
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OTHERS SNEAKERS
ECONOMIC DIFFERENCES
SOCIAL DIFFERENCES
ANSWER TO THE PROBLEMATIC
- Social status- Elevate wearers in certain social circles- Cheaper sneakers often reflect lower status
- Price differences- Limiting access to wealthier consumers, - Resale market amplifies this divide- Highlighting global economic disparities.
HOW SNEAKERS SHOWS THE SOCIAL AND ECONOMIC DIFFERENCES BETWEEN PEOPLE ?
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