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SNEAKERS PRESENTATION

Sacha Benattar

Created on September 17, 2024

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Transcript

SNEAKERS Presentation

HOW TO LEAVE TOGETHER ?

Let's go!

HOW SNEAKERS SHOWS THE SOCIAL AND ECONOMIC DIFFERENCES BETWEEN PEOPLE ?

MARKETING

INTRODUCTION

WHAT IS SNEAKERS ?

THE MARKETING IN THE SNEAKERS INDUSTRY

ANSWER TO THE PROBLEMATIC

THE HYPE

THE LINK BETWEEN THE SNEAKERS AND THE ECONOMY AND SOCIAL DIFFERENCES

THE HYPE AND WHY IS THIS SO EXPENSIVE ?

INTRODUCTION

WHAT IS SNEAKERS ?
Sneakers are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual wear.
+ info

MARKETING

OF SNEAKERS
MOST POPULAR SNEAKERS BRAND
ADVERTISING CAMPAIGN AND COMMUNICATION
COLLABORATIONS

THE HYPE AND WHY IS THIS IS SO EXPENSIVE

THE HYPE OF SNEAKERS
WHY IS IT SO EXPENSIVE
THE HYPE INCREASED BY HIP-HOP

MOST EXPENSIVE SNEAKERS

+6519$

+740$

+9631$

JORDAN 1 OFF WHITE EURO
JORDAN 1 PHANTOM FT. TRAVIS SCOTT
JORDAN 1 LOW DIOR
+ info
+ info
+ info

RETAIL PRICE : 180$RESELL PRICE : 6699$ (size 43)

RETAIL PRICE : 160$ RESELL PRICE : 899$ (size 43)

RETAIL PRICE : 1700$ RESELL PRICE : 11 331$ (size 43)

OTHERS SNEAKERS

ANSWER TO THE PROBLEMATIC

ECONOMIC DIFFERENCES

SOCIAL DIFFERENCES

- Price differences - Limiting access to wealthier consumers, - Resale market amplifies this divide - Highlighting global economic disparities.
- Social status - Elevate wearers in certain social circles - Cheaper sneakers often reflect lower status
HOW SNEAKERS SHOWS THE SOCIAL AND ECONOMIC DIFFERENCES BETWEEN PEOPLE ?
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