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SNEAKERSPresentation

Let's go!

HOW TO LEAVE TOGETHER ?

HOW SNEAKERS SHOWS THE SOCIAL AND ECONOMIC DIFFERENCES BETWEEN PEOPLE ?

THE HYPE

THE HYPE AND WHY IS THIS SO EXPENSIVE ?

INTRODUCTION

WHAT IS SNEAKERS ?

MARKETING

THE MARKETING IN THE SNEAKERS INDUSTRY

ANSWER TO THE PROBLEMATIC

THE LINK BETWEEN THE SNEAKERS AND THE ECONOMY AND SOCIAL DIFFERENCES

WHAT IS SNEAKERS ?

INTRODUCTION

Sneakers are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual wear.
+ info

MARKETING

OF SNEAKERS
COLLABORATIONS
MOST POPULAR SNEAKERS BRAND
ADVERTISING CAMPAIGN AND COMMUNICATION
WHY IS IT SO EXPENSIVE

THE HYPE AND WHY IS THIS IS SO EXPENSIVE

THE HYPE OF SNEAKERS
THE HYPE INCREASED BY HIP-HOP

MOST EXPENSIVE SNEAKERS

+9631$

JORDAN 1 LOW DIOR

RETAIL PRICE : 1700$RESELL PRICE : 11 331$ (size 43)

+740$

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JORDAN 1 PHANTOMFT. TRAVIS SCOTT

RETAIL PRICE : 160$RESELL PRICE : 899$(size 43)

+6519$

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JORDAN 1 OFF WHITE EURO

RETAIL PRICE : 180$RESELL PRICE : 6699$(size 43)

+ info

OTHERS SNEAKERS

ECONOMIC DIFFERENCES

SOCIAL DIFFERENCES

ANSWER TO THE PROBLEMATIC

- Social status- Elevate wearers in certain social circles- Cheaper sneakers often reflect lower status
- Price differences- Limiting access to wealthier consumers, - Resale market amplifies this divide- Highlighting global economic disparities.
HOW SNEAKERS SHOWS THE SOCIAL AND ECONOMIC DIFFERENCES BETWEEN PEOPLE ?
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