SFU-001 - Module 5 (Learning Outcomes)

Reporting and Presentation

Business Recommendations

TrendIdentification

CompetitiveAnalysis

Data Analysis and Interpretation

Data Collection and Research Skills

Here are six learning outcomes tailored for the work simulation you've just completed. These learning objectives are designed to cover a broad range of competencies needed for a Business Intelligence Analyst, helping you to build a strong foundation in marketing intelligence.

Learning Outcomes

(30 minutes)

Analysis Task

Applying: Clean and format the data, and identify key metrics. Analysing: Use visual tools to analyse trends and perform SWOT analysis.

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

(30 minutes)

Research Task

Applying: Collect data from various sources. Analysing: Organise and compile the collected data.

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

(10 minutes)

Preparation Task

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

Learning objectives

Here's a breakdown of what's to come in the course.

Detailed breakdown

Learning objectives

Here's a breakdown of what's to come in the course.

Detailed breakdown

(10 minutes)

Reflection Task

Evaluating: Reflect on the learning experience and its application. Understanding: Consider how the exercise enhanced skills and identify areas for further improvement.

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

(15 minutes)

Document & Present

Creating: Compile a detailed report and prepare a presentation. Evaluating: Share and get feedback to improve the final output.

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

(20 minutes)

Create Task

Creating: Develop insights and actionable recommendations based on data analysis. Evaluating: Assess the findings and provide recommendations.

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

By the end of this activity, you will have gained practical experience in collecting and analysing marketing intelligence data, understanding how to make data-driven business decisions, and improving your analytical skills. This activity leverages accessible tools and methods, ensuring it is practical and feasible within the given timeframe. Now that you're all prepped, mark this section as complete and let's make a start on the simulation module!

Conclusion

Learning objectives

Improve skills in compiling comprehensive reports and creating engaging presentations that clearly communicate analysis, findings, and recommendations to stakeholders.

Reporting and Presentation

Enhance proficiency in using data analysis tools (e.g. Excel, Google Sheets, Tableau) to clean, organise, and interpret market intelligence data effectively.

Data Analysis and Interpretation

Gain skills in recognising and visualising market trends, customer behaviours, and emerging opportunities using data visualisation techniques.

Trend Identification

Develop the ability to synthesise data findings into actionable business insights and strategic recommendations that can inform business decisions.

Business Recommendations

Learn to perform in-depth competitor analysis, identifying key players, their market strategies, strengths, and weaknesses.

Competitive Analysis

Develop the ability to identify, source, and gather relevant market intelligence data from various online resources and databases.

Data Collection and Research Skills