Hello, and welcome, I’m Theo Chikomba, a Journalist, and I’m your industry expert guiding you through this Springpod For Universities Online Career Readiness Experience, in association with The University of Liverpool. As somebody that has worked in this field for a long time, I’m really excited to invite you to and encourage you through an opportunity that could seriously boost your career prospects. Throughout this experience, you’ll be provided with a deep dive into the Media and Communications Industry, learn about what it means to work as a Journalist, and get hands on experience with the hard skill of ‘Broadcast News’. I’d like to say this - I wish I’d had such an opportunity back when I was studying! Being confident in implementing Broadcast News will give you a real competitive edge - after all, hard skills are the currency of today’s workplaces. Employers are on the lookout for candidates who not only understand the fundamentals, but can also walk into a job on day one ready to contribute meaningfully. By completing experiences such as this, you’re one step closer to being that candidate. In addition, we’ll be focusing on the all-important soft skill of ‘Writing'. In the workplace, Writing is crucial – a key part of communication in nearly every job. It’s not just grammar and spelling, but being clear, persuasive, and professional in your tone. You’ll get the chance to complete industry-validated, work-based activities that mimic real-world tasks, complete with learning objectives, model answers, and learning outcomes. By the end of the experience, you’ll earn a certificate of completion - a valuable addition to your CV that shows employers you’re not just another graduate, but a job-ready candidate who stands out. Speaking from personal experience, the blend of these technical skills and interpersonal insights can set you apart from the rest. When I started out, I had to learn many of these lessons on the job. This experience gives you the advantage of developing them before even stepping into the workplace. I’m really looking forward to seeing where your Media and Communications journey takes you, and guiding you along the way! Warm regards,
Theo Chikomba Journalist
Shaping your future
Let's start with the basics of the Media & Communications industry. In the next three chapters, we'll explore the key areas and roles you can pursue within this field, along with the latest industry trends. Be sure to take notes as there's a quiz at the end!
Chapter 1
Chapter 2
Chapter 3
Media & Communications
What is a Journalist?
Hard Skill: Broadcast News
Start
Chapter 1
Index
Media & Communications Industry
The Media and Communications Industry is a dynamic and multifaceted sector that encompasses various disciplines aimed at creating, disseminating, and analysing content across different platforms. It involves the application of communication skills, journalistic practices, and digital technologies to inform, entertain, and influence public opinion. Here is an overview of the Media and Communications Industry, including its key areas, roles, and trends.
What we'll cover...
What are the key areas of this industry?
What job roles can I pursue?
What are the current trends?
Conclusion
Chapter 1
Key areas
What are the key areas of the Media and Communications Industry?
Broadcasting
Journalism
Public Relations (PR)
Advertising
Publishing
Digital Media
Corporate Communications
Film and Video Production
Chapter 1
job roles
What job roles can I pursue in the Media and Communications Industry?
Journalist
Public Relations Specialist
Broadcast Producer
Digital Content Creator
Reports on news stories, conducts interviews, and writes articles for various media outlets.
Manages communication between an organisation and the public to maintain a positive image.
Oversees the production of radio or television programs, ensuring content is engaging and meets broadcast standards.
Develops content for websites, social media, and other digital platforms to engage online audiences.
Film and Video Editor
Advertising Executive
Corporate Communications Manager
Copywriter
Writes persuasive and engaging text for advertisements, websites, and marketing materials.
Manages internal and external communication strategies for organisations.
Plans and coordinates advertising campaigns to promote products and services.
Assembles and edits raw footage to create finished video content for movies, TV shows, or online platforms.
Social Media Manager
Media Analyst
Manages and curates content for social media platforms to build brand presence and engage with audiences.
Analyses media coverage and public opinion to guide communication strategies.
Click the job roles to reveal more info!
Chapter 1
Current trends
What are the current trends in the Media and Communications Industry?
Digital Transformation
Data-Driven Journalism
Personalisation and Audience Engagement
Ethics and Transparency
Content Monetisation
Diversity and Inclusion
Environmental and Social Responsibility
Chapter 1
Conclusion
So, in conclusion…
The Media and Communications Industry is a vibrant and evolving field that plays a crucial role in shaping public opinion, culture, and information dissemination. Spanning various disciplines, from journalism to digital media, it offers a wide range of career opportunities for those with a passion for storytelling, communication, and technology. As the industry continues to adapt to technological advancements and changing audience preferences, it remains a dynamic and challenging environment where creativity, ethics, and innovation are highly valued. For undergraduates considering a career in this field, the Media and Communications Industry offers the potential to make a significant impact on society while navigating a rapidly changing landscape.
Chapter 1
Chapter 2
Chapter 3
Media & Communications
What is a Journalist?
Hard Skill: Broadcast News
Start
Chapter 2
Index
Journalist
Great job on completing chapter one! In chapter two, we'll dive into a career as a journalist, exploring the role in detail and focusing on researching, writing, and reporting news stories. A journalist is a professional responsible for investigating and presenting information to the public, helping to inform and educate audiences on current events, trends, and important issues.
What we'll cover...
What is a Journalist?
What are the key responsibilities?
What are the skills and tools needed?
What career path and education is ideal?
Summary
Chapter 2
What is a journalist?
What is a Journalist?
A Journalist is a professional responsible for researching, writing, and reporting news stories to the public through various media channels, including print, digital, and broadcast. This role involves investigating current events, interviewing sources, and crafting stories that inform, educate, and engage the audience. This can often be at short notice, so it’s important to be proactive. Here is a detailed overview of what a Journalist is and what they do: Journalists focus on gathering factual information and presenting it in a clear and compelling way. Their goal is to provide the public with accurate and timely news that impacts their lives, whether it involves politics, culture, sports, or other areas of interest. In an increasingly information-driven society, Journalists play a crucial role in shaping public opinion, holding authorities accountable, and fostering informed communities.
Chapter 2
Key responsibilities
What are the key responsibilities of a Journalist?
Interviewing and Networking
Research and Investigation
Writing and Reporting
Ethics and Objectivity
Continuous Learning and Adaptation
Content Creation and Distribution
Chapter 2
Key SKILLS & TOOLS
What are the skills and tools needed to be a Journalist?
KEY SKILLS
COMMON TOOLS
Writing and Editing
Writing and Editing Software
Research and Investigation
Research Tools
Communication
Recording Equipment
Critical Thinking
Publishing Platforms
Adaptability
Data Visualisation Tools
career path & education
Chapter 2
What career path and education is ideal for becoming a Journalist?
Educational Background:
Career Progression:
Journalists often have degrees in fields such as journalism, communications, English, or political science. Many also gain practical experience through internships, student newspapers, or online platforms. Specialised training in areas like multimedia journalism, investigative reporting, or digital storytelling can provide a competitive edge in the industry.
Entry-level Journalists may start as reporters, editorial assistants or content producers for rolling news channels and can advance to roles such as Senior Reporter, Output Producer, Editor (managing), On-Air-Specialist Editor, or Correspondent. Specialisations within journalism include investigative journalism, broadcast journalism, sports journalism, and photojournalism, among others.
Chapter 2
summary
So, in summary…
In summary, a Journalist plays a pivotal role in informing the public by researching, writing, and reporting news stories across various media platforms. By focusing on accurate information gathering, ethical reporting, and effective communication, they contribute to an informed society. The work of a Journalist spans from initial research and interviews to writing and editing, requiring a combination of investigative, writing, and communication skills. This career is dynamic, with opportunities to specialise in various fields and advance to senior roles in the media industry.
Chapter 1
Chapter 2
Chapter 3
Media & Communications
What is a Journalist?
Hard Skill: Broadcast News
Start
Chapter 3
Index
Hard Skill: Broadcast News
Broadcast News is a crucial hard skill for Journalists, enabling them to deliver accurate, engaging, and timely news content through television, radio, and online media. This skill is essential for informing the public, shaping public opinion, and providing a platform for crucial stories and updates. For this chapter, we're going to cover a lot of information and take you through the steps of Broadcast News. Again, be sure to take notes!
What we'll cover...
Introduction to Broadcast News
Researching and gathering information methods
Writing and scripting
Applying insights to decision-making
Ongoing monitoring and updates
Chapter 3
Hard Skill: broadcast news
The initial step in broadcast news involves researching and gathering information. Journalists must stay updated on current events and trends, utilising various sources such as press releases, interviews, social media, and public records. This research phase focuses on collecting accurate and relevant information to build a compelling news story. Journalists verify facts, check sources, and ensure the information gathered is credible and unbiased.
With the research completed, Journalists move on to writing and scripting the news. This process involves crafting clear, concise, and engaging scripts for broadcast. The writing must be tailored to the medium, whether it's a news anchor script, a voice-over for a news report, or a segment for a news show. Effective broadcast news writing captures the essence of the story while considering the time constraints and audience engagement strategies.
Chapter 3
Hard Skill: broadcast news
Once the script is prepared, Journalists then produce and present the news. This step involves coordinating with other newsroom staff, such as producers, camera operators, and editors, to ensure that the news is delivered smoothly and professionally. Journalists may also need to perform live reporting, conduct interviews, or provide commentary. Presentation skills are critical here; Journalists must deliver the news with clarity, confidence, and credibility.
Finally, evaluating and adapting to feedback is crucial. After the news is broadcast, Journalists should review feedback from viewers, listeners, and peers. This feedback helps in assessing the effectiveness of the news delivery and identifying areas for improvement. Regular updates and refinements to broadcast techniques ensure that the content remains relevant and engaging for the audience.
Chapter 3
Hard Skill: broadcast news
In summary, Broadcast News is a fundamental hard skill for Journalists that involves thorough research, precise writing, effective production, and confident presentation. Mastering this skill allows Journalists to deliver high-quality news content that informs, engages, and resonates with the audience, ultimately enhancing public understanding and media effectiveness.
That's a wrap!
Well done! You have completed module 1.
Chapter 1
Chapter 2
Chapter 3
Media & Communications
What is a Journalist?
Hard Skill: Broadcast News
Start
Start
Start
If you would like to go back and view some of the content again, now is your chance!
Research and Investigation
Gathering Information: Collecting data, facts, and quotes from various sources, including public records, interviews, and press releases.Fact-Checking: Verifying the accuracy of information to ensure that the news reported is factual and reliable.
Corporate Communications
- Focus: Managing internal and external communication within an organisation.
- Applications: Employee newsletters, corporate announcements, investor relations, crisis communication.
- Tools: Email marketing software, intranet platforms, video conferencing tools, communication strategy frameworks.
Writing and Reporting
Story Development: Crafting compelling narratives based on research, often under tight deadlines, while maintaining journalistic integrity.Editing: Reviewing and revising content for clarity, accuracy, and coherence, often working closely with editors and other team members.
Ethics and Objectivity
Maintaining Objectivity: Reporting facts without bias and presenting balanced viewpoints in every story.Upholding Ethical Standards: Adhering to the ethical guidelines of journalism, including accuracy, fairness, and accountability.
Film and Video Production
- Focus: Creating motion pictures, documentaries, commercials, and online video content.
- Applications: Scriptwriting, directing, cinematography, video editing.
- Tools: Final Cut Pro, Adobe Premiere, Avid Media Composer, MOJO Kit (mobile journalism) camera equipment.
Public Relations (PR)
- Focus: Managing the public image of individuals, companies, and organisations.
- Applications: Press releases, media relations, crisis communication, brand management.
- Tools: Media monitoring software, press release distribution services, social media platforms.
Continuous Learning and Adaptation
Staying Informed: Keeping up with current events, trends, and developments in journalism to provide relevant and up-to-date news.Adapting to Technology: Embracing new tools and platforms, such as data journalism, social media, and digital storytelling, to enhance reporting and reach.
Digital Media
- Focus: Creating and distributing content through digital channels, including websites, social media, and mobile apps.
- Applications: Content creation, digital marketing, social media management, SEO.
- Tools: Social media management tools, Google Analytics, WordPress, content creation software.
Interviewing and Networking
Conducting Interviews: Engaging with a variety of sources, from eyewitnesses to experts, to gather diverse perspectives and insights for stories.Building Relationships: Establishing and maintaining relationships with sources, industry professionals, and the public to enhance reporting quality.
Broadcasting
- Focus: Producing and distributing audio and video content for television, radio, and online platforms.
- Applications: News broadcasts, talk shows, documentaries, podcasts.
- Tools: Broadcast software, video editing tools, sound mixing boards, teleprompters.
Journalism
- Focus: Reporting, writing, and editing news and feature stories for print, broadcast or online media.
- Applications: Newspapers, magazines, television, radio, online news portals.
- Tools: Content management systems (CMS), AP style guide, Adobe Premiere, Final Cut Pro, fact-checking tools.
Content Creation and Distribution
Multimedia Reporting: Producing content for various platforms, including written articles, video reports, podcasts, and social media posts.Story Publishing: Collaborating with editors, producers, and digital teams to publish stories across different media outlets.
Publishing
- Focus: Producing and distributing written content, including books, magazines, and online articles.
- Applications: Editorial processes, book publishing, magazine production, e-publishing.
- Tools: InDesign, editorial management systems, e-book platforms, proofreading software.
Advertising
- Focus: Creating and delivering persuasive messages to promote products, services, or ideas.
- Applications: Print ads, digital ads, TV commercials, social media campaigns.
- Tools: Adobe Creative Suite, Google Ads, social media ad platforms, analytics tools.
SFU-021 - Module 1 (Chapters)
Springpod Team
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Transcript
Hello, and welcome, I’m Theo Chikomba, a Journalist, and I’m your industry expert guiding you through this Springpod For Universities Online Career Readiness Experience, in association with The University of Liverpool. As somebody that has worked in this field for a long time, I’m really excited to invite you to and encourage you through an opportunity that could seriously boost your career prospects. Throughout this experience, you’ll be provided with a deep dive into the Media and Communications Industry, learn about what it means to work as a Journalist, and get hands on experience with the hard skill of ‘Broadcast News’. I’d like to say this - I wish I’d had such an opportunity back when I was studying! Being confident in implementing Broadcast News will give you a real competitive edge - after all, hard skills are the currency of today’s workplaces. Employers are on the lookout for candidates who not only understand the fundamentals, but can also walk into a job on day one ready to contribute meaningfully. By completing experiences such as this, you’re one step closer to being that candidate. In addition, we’ll be focusing on the all-important soft skill of ‘Writing'. In the workplace, Writing is crucial – a key part of communication in nearly every job. It’s not just grammar and spelling, but being clear, persuasive, and professional in your tone. You’ll get the chance to complete industry-validated, work-based activities that mimic real-world tasks, complete with learning objectives, model answers, and learning outcomes. By the end of the experience, you’ll earn a certificate of completion - a valuable addition to your CV that shows employers you’re not just another graduate, but a job-ready candidate who stands out. Speaking from personal experience, the blend of these technical skills and interpersonal insights can set you apart from the rest. When I started out, I had to learn many of these lessons on the job. This experience gives you the advantage of developing them before even stepping into the workplace. I’m really looking forward to seeing where your Media and Communications journey takes you, and guiding you along the way! Warm regards,
Theo Chikomba Journalist
Shaping your future
Let's start with the basics of the Media & Communications industry. In the next three chapters, we'll explore the key areas and roles you can pursue within this field, along with the latest industry trends. Be sure to take notes as there's a quiz at the end!
Chapter 1
Chapter 2
Chapter 3
Media & Communications
What is a Journalist?
Hard Skill: Broadcast News
Start
Chapter 1
Index
Media & Communications Industry
The Media and Communications Industry is a dynamic and multifaceted sector that encompasses various disciplines aimed at creating, disseminating, and analysing content across different platforms. It involves the application of communication skills, journalistic practices, and digital technologies to inform, entertain, and influence public opinion. Here is an overview of the Media and Communications Industry, including its key areas, roles, and trends.
What we'll cover...
What are the key areas of this industry?
What job roles can I pursue?
What are the current trends?
Conclusion
Chapter 1
Key areas
What are the key areas of the Media and Communications Industry?
Broadcasting
Journalism
Public Relations (PR)
Advertising
Publishing
Digital Media
Corporate Communications
Film and Video Production
Chapter 1
job roles
What job roles can I pursue in the Media and Communications Industry?
Journalist
Public Relations Specialist
Broadcast Producer
Digital Content Creator
Reports on news stories, conducts interviews, and writes articles for various media outlets.
Manages communication between an organisation and the public to maintain a positive image.
Oversees the production of radio or television programs, ensuring content is engaging and meets broadcast standards.
Develops content for websites, social media, and other digital platforms to engage online audiences.
Film and Video Editor
Advertising Executive
Corporate Communications Manager
Copywriter
Writes persuasive and engaging text for advertisements, websites, and marketing materials.
Manages internal and external communication strategies for organisations.
Plans and coordinates advertising campaigns to promote products and services.
Assembles and edits raw footage to create finished video content for movies, TV shows, or online platforms.
Social Media Manager
Media Analyst
Manages and curates content for social media platforms to build brand presence and engage with audiences.
Analyses media coverage and public opinion to guide communication strategies.
Click the job roles to reveal more info!
Chapter 1
Current trends
What are the current trends in the Media and Communications Industry?
Digital Transformation
Data-Driven Journalism
Personalisation and Audience Engagement
Ethics and Transparency
Content Monetisation
Diversity and Inclusion
Environmental and Social Responsibility
Chapter 1
Conclusion
So, in conclusion…
The Media and Communications Industry is a vibrant and evolving field that plays a crucial role in shaping public opinion, culture, and information dissemination. Spanning various disciplines, from journalism to digital media, it offers a wide range of career opportunities for those with a passion for storytelling, communication, and technology. As the industry continues to adapt to technological advancements and changing audience preferences, it remains a dynamic and challenging environment where creativity, ethics, and innovation are highly valued. For undergraduates considering a career in this field, the Media and Communications Industry offers the potential to make a significant impact on society while navigating a rapidly changing landscape.
Chapter 1
Chapter 2
Chapter 3
Media & Communications
What is a Journalist?
Hard Skill: Broadcast News
Start
Chapter 2
Index
Journalist
Great job on completing chapter one! In chapter two, we'll dive into a career as a journalist, exploring the role in detail and focusing on researching, writing, and reporting news stories. A journalist is a professional responsible for investigating and presenting information to the public, helping to inform and educate audiences on current events, trends, and important issues.
What we'll cover...
What is a Journalist?
What are the key responsibilities?
What are the skills and tools needed?
What career path and education is ideal?
Summary
Chapter 2
What is a journalist?
What is a Journalist?
A Journalist is a professional responsible for researching, writing, and reporting news stories to the public through various media channels, including print, digital, and broadcast. This role involves investigating current events, interviewing sources, and crafting stories that inform, educate, and engage the audience. This can often be at short notice, so it’s important to be proactive. Here is a detailed overview of what a Journalist is and what they do: Journalists focus on gathering factual information and presenting it in a clear and compelling way. Their goal is to provide the public with accurate and timely news that impacts their lives, whether it involves politics, culture, sports, or other areas of interest. In an increasingly information-driven society, Journalists play a crucial role in shaping public opinion, holding authorities accountable, and fostering informed communities.
Chapter 2
Key responsibilities
What are the key responsibilities of a Journalist?
Interviewing and Networking
Research and Investigation
Writing and Reporting
Ethics and Objectivity
Continuous Learning and Adaptation
Content Creation and Distribution
Chapter 2
Key SKILLS & TOOLS
What are the skills and tools needed to be a Journalist?
KEY SKILLS
COMMON TOOLS
Writing and Editing
Writing and Editing Software
Research and Investigation
Research Tools
Communication
Recording Equipment
Critical Thinking
Publishing Platforms
Adaptability
Data Visualisation Tools
career path & education
Chapter 2
What career path and education is ideal for becoming a Journalist?
Educational Background:
Career Progression:
Journalists often have degrees in fields such as journalism, communications, English, or political science. Many also gain practical experience through internships, student newspapers, or online platforms. Specialised training in areas like multimedia journalism, investigative reporting, or digital storytelling can provide a competitive edge in the industry.
Entry-level Journalists may start as reporters, editorial assistants or content producers for rolling news channels and can advance to roles such as Senior Reporter, Output Producer, Editor (managing), On-Air-Specialist Editor, or Correspondent. Specialisations within journalism include investigative journalism, broadcast journalism, sports journalism, and photojournalism, among others.
Chapter 2
summary
So, in summary…
In summary, a Journalist plays a pivotal role in informing the public by researching, writing, and reporting news stories across various media platforms. By focusing on accurate information gathering, ethical reporting, and effective communication, they contribute to an informed society. The work of a Journalist spans from initial research and interviews to writing and editing, requiring a combination of investigative, writing, and communication skills. This career is dynamic, with opportunities to specialise in various fields and advance to senior roles in the media industry.
Chapter 1
Chapter 2
Chapter 3
Media & Communications
What is a Journalist?
Hard Skill: Broadcast News
Start
Chapter 3
Index
Hard Skill: Broadcast News
Broadcast News is a crucial hard skill for Journalists, enabling them to deliver accurate, engaging, and timely news content through television, radio, and online media. This skill is essential for informing the public, shaping public opinion, and providing a platform for crucial stories and updates. For this chapter, we're going to cover a lot of information and take you through the steps of Broadcast News. Again, be sure to take notes!
What we'll cover...
Introduction to Broadcast News
Researching and gathering information methods
Writing and scripting
Applying insights to decision-making
Ongoing monitoring and updates
Chapter 3
Hard Skill: broadcast news
The initial step in broadcast news involves researching and gathering information. Journalists must stay updated on current events and trends, utilising various sources such as press releases, interviews, social media, and public records. This research phase focuses on collecting accurate and relevant information to build a compelling news story. Journalists verify facts, check sources, and ensure the information gathered is credible and unbiased.
With the research completed, Journalists move on to writing and scripting the news. This process involves crafting clear, concise, and engaging scripts for broadcast. The writing must be tailored to the medium, whether it's a news anchor script, a voice-over for a news report, or a segment for a news show. Effective broadcast news writing captures the essence of the story while considering the time constraints and audience engagement strategies.
Chapter 3
Hard Skill: broadcast news
Once the script is prepared, Journalists then produce and present the news. This step involves coordinating with other newsroom staff, such as producers, camera operators, and editors, to ensure that the news is delivered smoothly and professionally. Journalists may also need to perform live reporting, conduct interviews, or provide commentary. Presentation skills are critical here; Journalists must deliver the news with clarity, confidence, and credibility.
Finally, evaluating and adapting to feedback is crucial. After the news is broadcast, Journalists should review feedback from viewers, listeners, and peers. This feedback helps in assessing the effectiveness of the news delivery and identifying areas for improvement. Regular updates and refinements to broadcast techniques ensure that the content remains relevant and engaging for the audience.
Chapter 3
Hard Skill: broadcast news
In summary, Broadcast News is a fundamental hard skill for Journalists that involves thorough research, precise writing, effective production, and confident presentation. Mastering this skill allows Journalists to deliver high-quality news content that informs, engages, and resonates with the audience, ultimately enhancing public understanding and media effectiveness.
That's a wrap!
Well done! You have completed module 1.
Chapter 1
Chapter 2
Chapter 3
Media & Communications
What is a Journalist?
Hard Skill: Broadcast News
Start
Start
Start
If you would like to go back and view some of the content again, now is your chance!
Research and Investigation
Gathering Information: Collecting data, facts, and quotes from various sources, including public records, interviews, and press releases.Fact-Checking: Verifying the accuracy of information to ensure that the news reported is factual and reliable.
Corporate Communications
Writing and Reporting
Story Development: Crafting compelling narratives based on research, often under tight deadlines, while maintaining journalistic integrity.Editing: Reviewing and revising content for clarity, accuracy, and coherence, often working closely with editors and other team members.
Ethics and Objectivity
Maintaining Objectivity: Reporting facts without bias and presenting balanced viewpoints in every story.Upholding Ethical Standards: Adhering to the ethical guidelines of journalism, including accuracy, fairness, and accountability.
Film and Video Production
Public Relations (PR)
Continuous Learning and Adaptation
Staying Informed: Keeping up with current events, trends, and developments in journalism to provide relevant and up-to-date news.Adapting to Technology: Embracing new tools and platforms, such as data journalism, social media, and digital storytelling, to enhance reporting and reach.
Digital Media
Interviewing and Networking
Conducting Interviews: Engaging with a variety of sources, from eyewitnesses to experts, to gather diverse perspectives and insights for stories.Building Relationships: Establishing and maintaining relationships with sources, industry professionals, and the public to enhance reporting quality.
Broadcasting
Journalism
Content Creation and Distribution
Multimedia Reporting: Producing content for various platforms, including written articles, video reports, podcasts, and social media posts.Story Publishing: Collaborating with editors, producers, and digital teams to publish stories across different media outlets.
Publishing
Advertising