SFU-018 - Module 5 (Learning Outcomes)

Learning Outcomes

Here are six learning outcomes tailored for the work simulation. These learning objectives are designed to cover the key competencies needed for Pharmacologists involved in drug commercialisation, focusing on market analysis, strategic planning, and promotional activities within the pharmaceutical industry.

Market Research and Data Collection Skills

Data Analysis and Interpretation

Competitive & Regulatory Landscape UnderstandingAnalysis

Creation and Presentation of Promotional Materials

Reflection and Application of Commercialisation Knowledge

Strategic Promotional Planning

Reflection and Application of Commercialisation Knowledge

Develop the ability to reflect on the drug commercialisation process, identify challenges faced, and apply lessons learned to future pharmaceutical projects.

Creation and Presentation of Promotional Materials

Improve skills in designing mock promotional materials and compiling a well-structured presentation that communicates market research, analysis, and the promotional plan to stakeholders.

Competitive and Regulatory Landscape Understanding

Learn to evaluate competitors and understand the regulatory landscape, focusing on guidelines from major health authorities like the MHRA or EMA, ensuring compliance in drug commercialisation.

Data Analysis and Interpretation

Enhance proficiency in analysing market data, conducting SWOT analysis, and segmenting customer demographics to determine the feasibility and strategic entry of a new drug into the market.

Strategic Promotional Planning

Gain skills in creating a comprehensive promotional strategy, defining target audiences, selecting effective marketing channels, and estimating budget allocations for drug promotion.

Market Research and Data Collection Skills

Develop the ability to identify, source, and gather relevant market data, including competitive analysis and regulatory requirements, using online resources and research tools.