SFU-018 - Module 5 (Learning Outcomes)

Reflection and Application of Commercialisation Knowledge

Creation and Presentation of Promotional Materials

Strategic Promotional Planning

Competitive & Regulatory Landscape UnderstandingAnalysis

Data Analysis and Interpretation

Market Research and Data Collection Skills

Here are six learning outcomes tailored for the work simulation. These learning objectives are designed to cover the key competencies needed for Pharmacologists involved in drug commercialisation, focusing on market analysis, strategic planning, and promotional activities within the pharmaceutical industry.

Learning Outcomes

Develop the ability to reflect on the drug commercialisation process, identify challenges faced, and apply lessons learned to future pharmaceutical projects.

Reflection and Application of Commercialisation Knowledge

Improve skills in designing mock promotional materials and compiling a well-structured presentation that communicates market research, analysis, and the promotional plan to stakeholders.

Creation and Presentation of Promotional Materials

Learn to evaluate competitors and understand the regulatory landscape, focusing on guidelines from major health authorities like the MHRA or EMA, ensuring compliance in drug commercialisation.

Competitive and Regulatory Landscape Understanding

Enhance proficiency in analysing market data, conducting SWOT analysis, and segmenting customer demographics to determine the feasibility and strategic entry of a new drug into the market.

Data Analysis and Interpretation

Gain skills in creating a comprehensive promotional strategy, defining target audiences, selecting effective marketing channels, and estimating budget allocations for drug promotion.

Strategic Promotional Planning

Develop the ability to identify, source, and gather relevant market data, including competitive analysis and regulatory requirements, using online resources and research tools.

Market Research and Data Collection Skills