
SFU-018 - Module 3 (Simulation)
Springpod Team
Created on September 17, 2024
Over 30 million people build interactive content in Genially.
Check out what others have designed:
LET’S GO TO LONDON!
Personalized
SLYCE DECK
Personalized
ENERGY KEY ACHIEVEMENTS
Personalized
CULTURAL HERITAGE AND ART KEY ACHIEVEMENTS
Personalized
ABOUT THE EEA GRANTS AND NORWAY
Personalized
DOWNFALLL OF ARAB RULE IN AL-ANDALUS
Personalized
HUMAN AND SOCIAL DEVELOPMENT KEY
Personalized
Transcript
This simulation should take you just over two hours, and is divided into the following sections:
- A preparation task, which should take you up to 15 minutes
- A 30 minute research task
- A 30 minute analysis task
- A 30 minute create task
- A 10 minute document and presentation activity
- And finally, a reflection task, which should take you around 10 minutes.
NEXT
Materials Needed
Computer with internet access
Market research tools
Spreadsheet software
Document editing software
(e.g. IBISWorld, PubMed)
(e.g. Microsoft Word, Google Docs)
(e.g. Microsoft Excel, Google Sheets)
Presentation software
(e.g. PowerPoint, Google Slides)
Preparation Task (10 minutes)
Research Task (30 minutes)
Analysis Task (30 minutes)
Create Task (30 minutes)
As a reminder, below are the steps we're going to take in order to complete the simulation. There will be timers on each step, but this is simply there for guidance and there is no pressure to finish before or after the time is up!
If you're ready, click the start button below to get going!
Document and Present (15 minutes)
Reflection Task (15 minutes)
Expected Outcome
Simulation
Simulation
PREPaRAtion task
Gain a foundational understanding of the drug commercialisation process.
Read an Article or Watch a Video: Review the following brief article about the essential steps of drug commercialisation, such as market analysis, regulatory pathways, pricing strategies, and promotional planning in the pharmaceutical industry:
Read article
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Simulation
research task
Conduct thorough market research to assess opportunities and challenges for a hypothetical new drug.
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Market Reports
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Use available market research tools to collect data on the target market for a new drug (e.g. a novel immunotherapy). Investigate competitors, market size, pricing trends, and customer demographics (e.g. healthcare providers, patients).
Market Analysis
Research the regulatory requirements for bringing the drug to market. Focus on guidelines from relevant authorities such as the FDA, EMA, or the MHRA.
Regulatory Landscape
Organise the gathered information into a spreadsheet for easier reference and analysis.
Data Compilation
Simulation
Analysis Task
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Analyse the market data to create a viable strategy for commercialising the drug.
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Market Reports
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis based on your market research. Consider key factors like regulatory challenges, market needs, and competitive advantages.
SWOT Analysis
Break down the potential market into key segments based on patient needs, healthcare provider preferences, or insurance coverage. Identify the most promising segments for targeting the drug.
Customer Segmentation
Simulation
Create Task
Develop a detailed promotional plan for the drug based on your analysis.
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Market Reports
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
- Target Audience: Define the primary and secondary target audiences. - Marketing Channels: Identify the most effective channels for reaching the target audience (e.g., online advertising, healthcare conferences).
Promotional Strategy:Create a detailed promotional strategy that includes the following elements:
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
Market Reports
Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.
- Budget Allocation: Estimate the budget for each activity. - Mock Promotional Materials: Develop basic mockups of key promotional materials such as brochures, social media posts, or email newsletters.
Promotional Activities:Outline specific promotional activities such as educational webinars, free samples to healthcare providers, and social media campaigns.
Simulation
Document and Present
Summarise your findings and promotional plan in a professional presentation for stakeholders.
Compile Documentation: Use presentation software to create a concise and visually appealing presentation summarising the market research, analysis, and promotional plan.
Simulation
Reflection Task
Reflect
Future Application
Reflect on the entire process and identify key takeaways for future drug commercialisation efforts.
Write a brief reflection on what you learned during the simulation, highlighting the most challenging and rewarding aspects.
Consider how these new skills can be applied to real-world drug commercialisation projects and identify areas for further development.
Simulation
Expected outcome
By the end of this simulation, you will have developed a comprehensive promotional plan for a new drug, based on detailed market research and analysis. This exercise will enhance your understanding of the drug commercialisation process and strengthen your ability to craft effective marketing strategies within the pharmaceutical industry.
Expected Outcome