
SFU-018 - Module 2 (Learning Objectives)
Springpod Team
Created on September 17, 2024
Over 30 million people build interactive content in Genially.
Check out what others have designed:
LET’S GO TO LONDON!
Personalized
SLYCE DECK
Personalized
ENERGY KEY ACHIEVEMENTS
Personalized
CULTURAL HERITAGE AND ART KEY ACHIEVEMENTS
Personalized
ABOUT THE EEA GRANTS AND NORWAY
Personalized
DOWNFALLL OF ARAB RULE IN AL-ANDALUS
Personalized
HUMAN AND SOCIAL DEVELOPMENT KEY
Personalized
Transcript
Learning Objectives
During this module we'll outline the key concepts you need to understand before starting the simulation. We'll also cover the goals you should aim to achieve, ensuring you're well-prepared for the tasks ahead.
Remembering
Understanding
Applying
Analysing
Evaluating
Creating
Detailed breakdown
Here's a breakdown of what's to come in the course.
Learning objectives
Remembering: Identify the key steps and considerations in drug commercialisation.Understanding: Read an article or watch a video summarising the stages of drug commercialization, focusing on market research, regulatory requirements, and promotional strategies.
Preparation Task
(10 minutes)
Applying: Conduct market research to gather data on the target market for a new drug.Analysing: Compile the data into a spreadsheet, organising information on competitors, market size, customer demographics, and regulatory requirements.
Research Task
(30 minutes)
Analysing: Use the market data to perform a SWOT analysis and segment potential customers.Applying: Identify key factors that will influence the drug's market entry and develop strategic insights.
Analysis Task
(30 minutes)
Detailed breakdown
Here's a breakdown of what's to come in the course.
Learning objectives
Creating: Develop a detailed promotional plan for the new drug, outlining the target audience, marketing channels, and promotional activities.Evaluating: Estimate the budget for each promotional activity and create mock promotional materials.
Create Task
(30 minutes)
Creating: Compile the research, analysis, and promotional plan into a visually appealing presentation.Evaluating: Present the plan to peers or mentors for feedback, considering their input for final refinement.
Document & Present
(15 minutes)
Evaluating: Reflect on the entire process, identifying what was learned and areas for improvement.Understanding: Consider how the skills gained can be applied to future drug commercialisation projects, and plan for further skill development.
Reflection Task
(15 minutes)
Conclusion
By the end of this activity, you will have developed a comprehensive promotional plan for a new drug, grounded in thorough market research and analysis. This experience will enhance your understanding of the drug commercialisation process, equipping you with the skills needed to create effective strategies in the pharmaceutical industry.Now that you're all prepped, mark this section as complete and let's make a start on the simulation module!
Learning objectives
- Identify key market research tools for drug commercialization (e.g., IBISWorld, PubMed).
- List the steps involved in drug commercialization, such as market analysis, regulatory compliance, SWOT analysis, customer segmentation, and promotional planning.
- Use the collected data to conduct a SWOT analysis and segment potential customers based on demographics and medical needs.
- Identify key trends and patterns that will influence the drug's market entry and promotional strategy.
- Develop a comprehensive promotional plan for the new drug, including target audience, marketing channels, and specific promotional activities.
- Create mock promotional materials and compile the entire plan into a presentation for stakeholder review.
- Assess the feasibility of the drug commercialization plan based on the SWOT analysis and customer segmentation.
- Evaluate the potential effectiveness of different promotional strategies for the target audience.
- Explain the importance of market research in determining the feasibility of a new drug.
- Describe how regulatory requirements, customer demographics, and competitor analysis impact the commercialization strategy of a new drug.
- Conduct market research to gather relevant data for a hypothetical new drug.
- Compile and organise the collected data in a spreadsheet to facilitate analysis and strategic planning.