SFU-017 - Module 2 (Learning Objectives)

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Creating

• Identify key sources for market reports and competitor information (e.g., Statista, Nielsen, industry-specific publications).
• List the steps involved in collecting and analysing marketing intelligence data.

• Select a specific market segment or industry and a key business question to address.
• Collect and compile data from various sources, including market reports, competitor analysis, and customer insights.
• Use tools like Google Trends, Excel, or Tableau to gather and analyse data.

• Summarise key findings from the data analysis, highlighting important trends and potential opportunities or threats.
• Develop a detailed report and a presentation summarising the key findings and recommendations.
• Reflect on the learning experience and consider how insights gained can be applied to real-world business decisions and how skills can be further improved.

• Assess the quality and relevance of the data collected.
• Evaluate the strengths, weaknesses, opportunities, and threats within the chosen market segment.
• Provide actionable recommendations based on the analysis to leverage marketing intelligence.

• Organise collected data into a single document and ensure it is clean and formatted correctly.
• Analyse trends using graphs and charts to visualise market trends, customer behaviour, and competitor strategies.
• Perform a SWOT analysis for the chosen market segment based on the collected data.

• Explain the importance of marketing intelligence in making data-driven business decisions.
• Describe the key metrics relevant to a business question or objective within a market segment.

Evaluating

Analysing

Applying

Understanding

Remembering

During this module we'll outline the key concepts you need to understand before starting the simulation. We'll also cover the goals you should aim to achieve, ensuring you're well-prepared for the tasks ahead.

Learning Objectives

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BACK

(30 minutes)

Analysis Task

Applying: Clean and format the data, and identify key metrics. Analysing: Use visual tools to analyse trends and perform SWOT analysis.

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

(30 minutes)

Research Task

Applying: Collect data from various sources. Analysing: Organise and compile the collected data.

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

Learning objectives

Here's a breakdown of what's to come in the course.

Detailed breakdown

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Learning objectives

Here's a breakdown of what's to come in the course.

Detailed breakdown

BACK

(10 minutes)

Reflection Task

Evaluating: Reflect on the learning experience and its application. Understanding: Consider how the exercise enhanced skills and identify areas for further improvement.

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

(15 minutes)

Document & Present

Creating: Compile a detailed report and prepare a presentation. Evaluating: Share and get feedback to improve the final output.

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

(20 minutes)

Create Task

Creating: Develop insights and actionable recommendations based on data analysis. Evaluating: Assess the findings and provide recommendations.

(10 minutes)

Preparation Task

Remembering: Identify sources and steps for data collection. Understanding: Define the business question or objective.

Learning objectives

BACK

By the end of this activity, you will have gained practical experience in collecting and analysing marketing intelligence data, understanding how to make data-driven business decisions, and improving your analytical skills. This activity leverages accessible tools and methods, ensuring it is practical and feasible within the given timeframe. Now that you're all prepped, mark this section as complete and let's make a start on the simulation module!

Conclusion