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Transcript

QUARTERLY FOBT MAGAZINE

Q1 EDITION

INSIDER

Guest interview

BLACK FRIDAY

Perfect Prize Pooch

YOU WILL BE BARKING MAD TO MISS OUT!

DOUBLE bubble

COMPETITORS

HIGH STREET TERMINALS

THOUGHTS FROM AREA MANAGERS DAN AND RYAN

VANTAGE

THE FIVE S'

Why Competitor Visits Matter!

Visiting competitors is a vital part of understanding their current offerings. Observe what other competitors offer to FOBT customers and how that compares to our shops.

CLICK ON EACH COMPETITOR TO SEE WHAT TO LOOK OUT FOR DURING YOUR VISITS. IF YOU SPOT ANYTHING YOU WANT TO SHARE WITH US, EMAIL THE FOBT TEAM!

FOBT.team@betfred.com

- 5 S's

Hover over the THE 5'S FOR some fun facts!

click here for more vantage infomation

show

FUN FACTS ABOUT THE POWER OF THE HOME PAGE

  • The 'SHOW' Page is the customers favourite of the 5's with over 65% of games selected from this page!
  • 80/20 Split - 80% Of selected games come from the bottom 24 game tiles. 20% from the top 8.
TOP TIP – During promotional activity weeks the selected game will be available on the 'SHOW' page across the top 8 game tiles showing attract videos!

smart deck

FUN FACTS ABOUT THE 'SMART DECK'

  • The far left tile is the most selected tile in the top 7 games, follow which games we place here each month because it tends to be a game we want to promote.
  • The 'SMART DECK' bottom 6 games serve as a recommendation menu for players. Players can also select any of the 13 games on the 'SMART DECK' to play.
  • The bottom section is the 'promotional area' that can feature membership game rewards and national Spin To win Events.

sort

FUN FACTS ABOUT THE 'SORT' FUNCTION

  • The A-Z Icon is the quickest way for players who play on Casino content as after pressing the 'SORT' function, the starting point is numbers - '0-9'.
  • We currently have 26 games that start with the Letter 'B'. The most on the cabinet.
  • The Letter 'C' is the most popular amongst our customers - This is down to customers looking for the category of 'Centurion' games.

search

FUN FACTS ABOUT THE 'SEARCH' FUNCTION

  • Using the 'SEARCH' Function you can 'SEARCH' for any Theme or Feature.
  • The most popular theme that is Searched for is 'Irish Themed. Mainly because of our vast amount of Irish Games.
TRY IT OUT - Use the 'SEARCH' Function and 'SEARCH' for 'Fish' and see how many games now appear.TOP TIP - On the 'SEARCH' page when searching 'Free spins' our branded game Betfred Gold Cash Free Spins will be the game shown in the top position on the page.

swipe

FUN FACTS ABOUT THE MODERN 'SWIPE' FEATURE

  • The 'SWIPE' feature shows every game available on the terminal and allows the customer to quickly browse through them all.
  • We have over 160 games available on the terminals and are all displayed on an infinity wheel!

WE ARE GIVING AWAY 100% MORE TO OUR MEMBERS!

pre

during

post

CLICK THE STICKY NOTEs ON THE CALENDAR FOR TIPS TO MAKE BLACK FRIDAY A SUCCESS IN YOUR SHOPS

rewarding loyalty!

SIGN UP TO B-HIVE TO SHARE YOUR PAW - SOME PICTURE.

Get ready to unleash your inner champion with our new game, Perfect Prize Pooch! We want to see your best-in-breed. head over to BHIVE from the 25th NOVEMBER and share a paw-some picture of your pooch.

click here to see some of the gram team with their perfect prize pooches!

Guest interviewS

DAN COOKSEY - SOUTH 9

Ryan WEBSTER - NORTH 9

Q1 EDITION

QUARTERLY FOBT MAGAZINE

COMING SOON!

THANKS FOR READING FOBT INSIDER Q1

Why Competitor Visits Matter!

In the fast-moving world of FOBTs, it's essential that we stay ahead of the game. By visiting our competitors, we can see firsthand what other shops are offering TO their FOBT customers.so let’s embrace these visits as opportunities to learn, grow, and keep Betfred customers number 1 choice on the High Street!

Explore Competitor Shops Click on each of the shops to dive deeper and discover more about what they’re doing. This will help you understand the different experiences available to customers

CLICK ON THE Helpful Tips TO KEEP YOUR SHOP AHEAD OF THE GAME!

Get ready to unleash your inner champion with our new game, Perfect Prize Pooch! We want to see your best-in-breed—head over to BHIVE and share a paw-some picture of your pooch

Check out the tail-wagging interactive new game sales sheet!

click here to see some of the gram team with their perfect prize pooches!

Get ready to unleash your inner champion with our new game, Perfect Prize Pooch! We want to see your best-in-breed—head over to BHIVE and share a paw-some picture of your pooch

Get ready to unleash your inner champion with our new game, Perfect Prize Pooch! We want to see your best-in-breed—head over to BHIVE and share a paw-some picture of your pooch

Get ready to unleash your inner champion with our new game, Perfect Prize Pooch! We want to see your best-in-breed—head over to BHIVE and share a paw-some picture of your pooch

Get ready to unleash your inner champion with our new game, Perfect Prize Pooch! We want to see your best-in-breed—head over to BHIVE and share a paw-some picture of your pooch

ALL MEMBERS WILL RECIEVE A FREE PLAY CODE ON THE 29TH NOVEMBER! ONCE REDEEMED THEY WILL RECIEVE ANOTHER FORTUNE CODE OF THE SAME VALUE THE FOLLOWING WEEK. THATS 100% MORE FOBTASTIC free play!

black friday double bubble sms!

Paddy Power, like Betfred, has Vantage terminals

What differences can you see between our Betfred terminals and Paddy Power's terminals?

Are you aware of any promotional activities taking place at Paddy Power?

Have you seen FOBT marketing at Paddy Power? If so, what does it advertise?

William Hill will begin their rollout of Vantage terminals in November, with the full estate expected to have the terminals installed by the end of March

At Betfred, during the Vantage installs, we carried out pre-work to ensure the installs were as successful as possible. This included surveying the zones, providing classroom training, and distributing the Vantage freeplay codes.

Do you think William Hill will carry out the necessary pre-work?

What plans have you put in place to combat the installs?

If William Hill is our competitor, are you regularly visiting to see if they have the new terminals?

Update your william hill terminal via the image below

Mel Mckay & Her Pooch 'Harry'

TIPS FOR SUCCESS

Use the FOBT dashboard to check for upcoming offers for our members. It's a great opportunity to discuss these FOBT offers with both members and non-members to help drive sign-ups. Explain to customers who redeemed an offer on Black Friday that they will receive another the following week, and assist them in redeeming again the next week. increasing redemptions will increase your shops loyatly !

Betfred Membership is a free and easy way to boost customer loyalty for your shop and the brand. When players become members and are satisfied with our service, they’re less likely to choose other betting options. Offering great benefits and service ensures Betfred remains their top choice.

GOLD MEMBERS The Betfred Membership scheme offers loyal customers the chance to upgrade their membership to Gold Membership. It is important you know who your shop’s loyal customers are so that you can ensure they receive the best service possible and remain loyal to your shop.

Throughout the year, we continue to run our exciting Spin to Win campaigns, which are open to all customers. Players can receive fortune code tickets of various values simply by playing any game. These campaigns are a fantastic way to reward customer loyalty.

How many Gold Members registered in your shop have visited in the last 7 days?

FOBT Marketing

To maximise game releases or promotions, focus your marketing in the game zone where FOBT customers are. Use A4 posters or lightboxes for seated customers, and larger 6ft or 4ft posters to attract attention from a distance. Ensure there’s space near the game zone for these displays to boost visibility and engagement.

Betfred MEMBERSHIP

Betfred Members and Gold Members that have opted in to receive marketing will receive marketing directly to their phone. An SMS has the biggest success rate of your customer seeing your marketing message. The SMS can be information about when a promotion has started and can even distribute new game free play to your customers.

Competitor visits

Identify your competitors and regularly visit their venues to assess their activities. Focus on their promotions, facilities, and customer engagement.. Monitoring competitors allows you to adapt and enhance your offerings based on their strengths and activities.

Staff training/ knowledge

Ensure all staff complete the FOBTs in Focus modules and engage with the interactive New Game Sales Sheets, including demos of new and existing content. Regularly use the business AND FOBT dashboards to analyze your FOBT performance . These tools will enhance your expertise and improve overall FOBT knowledge

Customer comforts

​​Build rapport with FOBT players by learning their names and greeting them as they enter and leave. Make sure they know drinks are available, either through a drinks machine or by offering them directly. Use marketing in the FOBT zone to highlight drink availability, enhancing comfort and loyalty.

Hover over each of the topics for helpful tips to ensure Betfred remains customers' number one choice on the high street

TIPS FOR SUCcESS PRE BLACK FRIDAY!

Make use of the FOBT dashboard to access membership data and track normal redemption rates.Talk up the text out - you know the sms is going out on the 29th november, discuss this early with your customers that they will recive an 100% free play bonus Focus on increasing membership sign-ups, this increases your shops loyatly – don’t forget, the sign-up journey is available in Module 2 of FOBT In Focus! Customers who have scanned the QR code for Big Big Fishing Fortune might now be interested in membership – this is a great opportunity to expand your shop’s membership database

TIPS FOR SUCCESS DURING BLACK FRIDAY SMS!

Discuss the promotion with customers, assisting them with logging in and redeeming THEIR Fortune codes. Floor walking and talking TO MEMBERS about THIS offers is KEY TO SUCCESSFUL Remption RATES

Mel & Her Perfect Prize Pooch - 'Harry'

Chris & His Perfect Prize Pooch - 'Rex'

Alan & His Perfect Prize Pooch - 'Bella'

Kev & His Perfect Prize Pooch - 'Ruby'

Both Ladbrokes and Coral are currently upgrading their terminals to the new Light & Wonder Kascada terminals . While the terminals have been updated, the menu and page layout remain the same as previous terminals .

Does your local ladbrokes or Corals have the new terminals ?

Do you know what FOBT offers are available in Ladbrokes and Coral shops?

do you find their menu easy to navigate?