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Transcript

QUINO

Visual communication

Vidal Gómez Aiko Yolotzin

Author biography

Joaquín Salvador Lavado Tejón, was an Argentine graphic humorist and cartoonist, recognized worldwide for his most famous creation: the comic strip Mafalda. He was born in Mendoza, Argentina, in 1932 and died in the same city in 2020.From a young age, Quino showed a great passion for drawing and humor. He abandoned his Fine Arts studies to devote himself entirely to the world of comics. His unique style and keen observation of reality led him to create unforgettable characters, such as Mafalda and her group of friends, who became icons of popular culture.

Works

His favorite cartoon is the crazy bird.

Mafalda y sus amigos

It has a turtle called 'Bureaucracy', because it walks slowly.

Creada en 1964.Una niña inteligente, preocupada por el mundo y con un espíritu crítico.Sus amigos: Felipe, Susanita, Manolito, Guille, Libertad y Miguelito.Temas recurrentes: Paz, justicia social, política, consumismo.

A legacy that transcended generations

Mafalda was published in several countries and translated into multiple languages. Her cartoons are still relevant and current. Influence on popular culture and children's literature. Awards and recognitions..

Quino's style

What made Quino's lines so special? Simplicity and expressiveness: With few lines, Quino managed to convey a great deal of information and emotions. Versatility: His lines could be used to create tender and funny characters, but also to express complex and critical ideas. Personality: Quino's lines had a personality of their own, which made them instantly recognizable.

Why were lines so important in your work?

Visual communication: Lines were his main tool to communicate with the reader. Through them, he transmitted ideas, emotions and humor. Creation of atmospheres: With his lines, Quino created unique and recognizable atmospheres in each of his works. Personal style: His lines were a fundamental part of his personal style and distinguished him from other cartoonists.

Quino and his time

  • Mafalda as a voice of the youth of the 60s and 70s.
  • Criticism of consumer society and the Cold War.
  • Relationship between Quino's work and the historical context.
  • Quino reflected the social and political changes of his time.

What is most admired about his work is:

His ability to simplify: With few lines and simple language, Quino managed to convey complex and profound ideas. His intelligent humor: His jokes were not only funny, but also intelligent and provocative. They invited us to think and question the status quo. Its universal relevance: Although Mafalda was created in a particular historical and social context, its themes are universal and continue to resonate with people of all ages and cultures. His legacy: Quino left an invaluable legacy in the world of comics and illustration, and his characters continue to be icons of popular culture.

My opinion about Quino's work

I believe Quino was a master of graphic humor who managed to transmit the essence of an era to millions of readers around the world. His characters, especially Mafalda, invited us to reflect on society, politics and daily life with a critical yet tender look.