START - EN

S.T.A.R.T.Educational Programme

Info

ALFONSO SANTANIELLO

alessio lupi

fernando gaspar

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BRUNELLA MAIO

ERUDIRE MANUAL

ERUDIRE.IT

modulES

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THE MODULES OF THE LEARNING PROGRAMME

What is tourism

The Tourist

The Environmental Impact of Tourism - Tourism a Resources’ Consuming Industry

The main EU policies to promote the twin transition in tourism

The Tourism Insight

Info

The Future of Tourism

Digitization and Sustainability

Social Media and Marketing in the tourism sector

Certification of Sustainable Performance

10

How to Apply - Rethinking Tourism

module 1

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Chat with the AI on modules 1 to 4

Definition of tourism

The visitor and his/her expectations

The destination

Tourism services

The tourist

Generations, preferences and needs of tourists

The concept of sustainability

CHAT

The impact of tourism

Challenges and opportunities of sustainable tourism development

Good practices in sustainable tourism

Policies, tools and funding for the upskilling of tourism workers

EU initiatives for the promotion of sustainable tourism

modulE 2

Info

CASO STUDIO 1

CASO STUDIO 2

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Chat with the AI on modules 1 to 4

Definition of tourism

The visitor and his/her expectations

The destination

Tourism services

The tourist

Generations, preferences and needs of tourists

The concept of sustainability

CHAT

The impact of tourism

Challenges and opportunities of sustainable tourism development

Good practices in sustainable tourism

Policies, tools and funding for the upskilling of tourism workers

EU initiatives for the promotion of sustainable tourism

module 3

penelope LÓPEZ benito

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Chat with the AI on modules 1 to 4

Definition of tourism

The visitor and his/her expectations

The destination

Tourism services

The tourist

Generations, preferences and needs of tourists

The concept of sustainability

CHAT

The impact of tourism

Challenges and opportunities of sustainable tourism development

Good practices in sustainable tourism

Policies, tools and funding for the upskilling of tourism workers

EU initiatives for the promotion of sustainable tourism

modulE 4

ALESSIO LUPI

LET'S MARCHE

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Chat with the AI on modules 1 to 4

Definition of tourism

The visitor and his/her expectations

The destination

Tourism services

The tourist

Generations, preferences and needs of tourists

The concept of sustainability

CHAT

The impact of tourism

Challenges and opportunities of sustainable tourism development

Good practices in sustainable tourism

Policies, tools and funding for the upskilling of tourism workers

EU initiatives for the promotion of sustainable tourism

modulE 5

REPORT

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modulo 6

SILVIA GARRETtO

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Chat with the AI on modules 6 to 10

New technologies applicable in the tourism sector

Artificial intelligence tools and analytics

Digital tools and sustainability

The role of digital marketing for brand and business success

Digital Marketing plan

Social media platforms

Sustainable performance certification

Benefits of certification

CHAT

Sustainable performance criteria

Process and certification bodies

How to apply a sustainability strategy

Communicating sustainability

modulo 7

bruno monarca

miguel cordeiro

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Chat with the AI on modules 6 to 10

New technologies applicable in the tourism sector

Artificial intelligence tools and analytics

Digital tools and sustainability

The role of digital marketing for brand and business success

Digital Marketing plan

Social media platforms

Sustainable performance certification

Benefits of certification

CHAT

Sustainable performance criteria

Process and certification bodies

How to apply a sustainability strategy

Communicating sustainability

modulo 8

GRIGORIS TOULIAS

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Chat with the AI on modules 6 to 10

New technologies applicable in the tourism sector

Artificial intelligence tools and analytics

Digital tools and sustainability

The role of digital marketing for brand and business success

Digital Marketing plan

Social media platforms

Sustainable performance certification

Benefits of certification

CHAT

Sustainable performance criteria

Process and certification bodies

How to apply a sustainability strategy

Communicating sustainability

modulo 9

ANASTASIOS STAFYLIDES

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Chat with the AI on modules 6 to 10

New technologies applicable in the tourism sector

Artificial intelligence tools and analytics

Digital tools and sustainability

The role of digital marketing for brand and business success

Digital Marketing plan

Social media platforms

Sustainable performance certification

Benefits of certification

CHAT

Sustainable performance criteria

Process and certification bodies

How to apply a sustainability strategy

Communicating sustainability

modulo 10

THOMAS KOUKOULAKIS

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Chat with the AI on modules 6 to 10

New technologies applicable in the tourism sector

Artificial intelligence tools and analytics

Digital tools and sustainability

The role of digital marketing for brand and business success

Digital Marketing plan

Social media platforms

Sustainable performance certification

Benefits of certification

CHAT

Sustainable performance criteria

Process and certification bodies

How to apply a sustainability strategy

Communicating sustainability

mariagiovanna silvestri

scenario hotel

scenario TRAVEL AGENCY

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scenario hotel

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scenario TRAVEL AGENCY

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green-tech infusioN TOOLKIT

CIRCULAR TOURISM TOUR

TOMMASO SANTANIELLO

VIRGINIA ROSANIA

OANA DRIHA

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app start MANUAL

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google form

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HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

If you want to know more about the topics covered, enter the chatroom. You can ask questions about this module or the topics listed.

Portal of the Marche region that allows businesses in the region's tourism sector to share information, events, itineraries and services

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BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

If you want to know more about the topics covered, enter the chatroom. You can ask questions about this module or the topics listed.

If you want to know more about the topics covered, enter the chatroom. You can ask questions about this module or the topics listed.

To enable trainers to guide tourism sector workers in: - conducting organisational as-is-to be analyses to rethink business models in a circular way; - designing digital solutions to innovate the range of sustainable tourism products/services offered

1. Case Study: Impact of tourist preferences on tourism companies
2. Case Study: Marriott international

Edited by the Chamber of Commerce of Seville

Environmental impact and underwater tourism activities Penelope López Benito, marine biologist and diver at the Ali Sub Diving Centre in Alicante

The attitude and the main difficulties for the businesses to becoming certified Anastasios Stafylides, Lead Auditor for QMSCERT Ltd (Management system, activity and product certification services)

The Circular Tourism Tool represents an as-is-be analysis tool configured on a ‘three-dimensional’ model in which the founding dimensions of professional action, coinciding with Context, Role, Person, constitute the drivers of development of the entire analysis framework and the relative ‘evolutionary’ response.

Talking about case studies of digital transition in hospitality sector Bruno Monarca, professor of entrepreneurship, business models and ethical innovation, Escola del Hoteleria e Turismo (Estoril, PT)

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

NOTA BENE: Per accedere ai moduli del programma formativo è necessario:

• registrarsi sulla piattaforma Erudire
• iscriversi al corso (Progetto START)
• scegliere il gruppo (EN - GR - IT - PT - SP) per visualizzare i materiali nella lingua di interesse

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

Introduction to the use of social media and marketing in the tourism industry Grigoris Toulias, founder and business owner of OmNek Productions

PLEASE NOTE:To access the modules of the training programme it is necessary to:

• register on the Erudire platform
• register for the course (START Project)
• choose the group (EN - EL - IT - PT - ES) to view the materials in the language of interest

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

If you want to know more about the topics covered, enter the chatroom. You can ask questions about this module or the topics listed.

Talking about case studies of digital transition in hospitality sector Miguel Cordeiro, Program Director of the MyBusiness.com platform

If you want to know more about the topics covered, enter the chatroom. You can ask questions about this module or the topics listed.

Narrative branching scenarios of the Conf4Game model of CONFORM S.c.a.r.l. Mariagiovanna Silvestri, content editor and instructional designer, consultant at CONFORM S.c.a.r.l.

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

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CUSTOMER SATISFACTION

Report on the CLASSIFICATION OF HOTEL ESTABLISHMENTS WITHIN THE EUEdited by the Chamber of Commerce of Seville

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The training programme of the START Project Brunella Maio, Project Manager, CONFORM Scarl

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Willingness of the enterprise to apply sustainable practices in its everyday operations Thomas Koukoulakis, CEO Philian Hotels and Resorts

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MODULES

BRANCHING SCENARIOS

TOOLKIT

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CUSTOMER SATISFACTION

If you want to know more about the topics covered, enter the chatroom. You can ask questions about this module or the topics listed.

If you want to know more about the topics covered, enter the chatroom. You can ask questions about this module or the topics listed.

Talking about the new technology trends in tourism sector Silvia Garretto, owner of the guest house Aminua, Residenza di charme

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION

If you want to know more about the topics covered, enter the chatroom. You can ask questions about this module or the topics listed.

If you want to know more about the topics covered, enter the chatroom. You can ask questions about this module or the topics listed.

The impact of the twin transition on tourism workers' skills Watch the interviews with:

• Alfonso Santaniello, CEO, CONFORM Scarl

• Alessio Lupi, Project Manager at SVEM, Sviluppo Europa Marche

• Fernando Gaspar, Director of CEIS - Center For Entrepreneurship And Innovation Studies

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TOOLKIT

START APP

CUSTOMER SATISFACTION

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MODULI

SCENARI

TOOLKIT

APP START

CUSTOMER SATISFACTION

EU policies and funds for tourism: the Regione Marche case study Alessio Lupi, Project Manager, SVEM (Sviluppo Europa Marche)

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TOOLKIT

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CUSTOMER SATISFACTION

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MODULES

BRANCHING SCENARIOS

TOOLKIT

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CUSTOMER SATISFACTION

HOME

MODULES

BRANCHING SCENARIOS

TOOLKIT

START APP

CUSTOMER SATISFACTION