2IPpruebA

Structure your content

Sections like this help you create order

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We avoid being part of the content saturation in the digital world.

Digital beings

We need to interact with each other. We learn collaboratively.

Social beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

Narrative beings

We are visual beings

We are able to understand images from millions of years ago, even from other cultures.

Starting situation/ Goals

Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually subtly presented at the beginning of the story to intrigue the audience and resolved at the end.

We don't like to bore. We don't want to be repetitive. Communicating as usual is dull and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.