Terminale
Enseignement Technologique
en Langue Vivante
START
Economics and management
Company quest
Characterization table
Questions
Numbers and statistics
KPIs
Present and analyse a graph
Speaking
Chipotle
test
test
Chipotle
Utilise les documents pour répondre à la question: How did Chipotle regain consumer trust? Introduction: Caractériser brièvement l’entreprise Chipotle. Première partie: Expliquez pourquoi Chipotle a perdu la confiance de sa clientèle. Deuxième partie: Présentez les conséquences de cette perte de confiance sur l’entreprise et décrivez les mesures prises par Chipotle pour regagner la satisfaction et la fidélité de ses clients.
Chipotle
Source: YAHOO FINANCE (2017)
Chipotle
"We failed to live up to our own food safety standards, and in so doing we let our customers down. Our commitment to you is that every day, in every restaurant, we will serve food that is safe, delicious, and made with ingredients raised with care." Steve Ells (2016)
Chipotle's Food Safety Crisis and Recovery (2015-2016) Chipotle is a popular American restaurant chain, founded in 1993 by Steve Ells. The company became known for offering healthier fast food with high-quality ingredients. By 2015, it had over 2,000 locations worldwide. However, in late 2015, Chipotle faced a major food safety crisis when multiple outbreaks of E. coli and norovirus affected customers. These outbreaks caused many people to get sick, and Chipotle's reputation for serving safe food was seriously damaged. In response to the crisis, Chipotle closed all its stores for a few hours in February 2016 to train employees on new food safety procedures. However, the company still faced a huge decline in sales and stock prices. The food safety issues were caused by contaminated ingredients, improper handling of food, and sick employees working while contagious. To fix the problem, Chipotle improved its food safety protocols, such as better employee training and testing of ingredients from farms. They also worked on rebuilding their reputation by being more transparent and focusing on food safety in their marketing. Although these efforts helped, Chipotle still struggled to fully regain customers' trust. The crisis taught Chipotle important lessons about the need to always ensure high food safety standards. The company learned that it must keep improving its practices to avoid similar problems in the future and to meet customer expectations for safe, quality food.
Chipotle
Chipotle
(2021)
Chipotle
Introduction + problématique: Nom de l'entreprise, type de service/produit, date de création, fondateur + particularité + méthodes de distribution => Document 2Plan:Part 1: Why Did Chipotle Lose Consumer Trust?Problem + impact on the reputation + Risk management => doc 2 Part 2: Consequences and Measures to Regain TrustConsequences of the problem => doc 2 + 4Measures to regain trust (Food safety rules, human resource management, Better ingredient testing, supply chain management, transparency, marketing and communication) => doc 2Result(s) => doc 3+4
(doc 3 +4)
Present and analyse a graph
1. Je présente le document"The graph illustrates/shows/depicts... It was published in [date] and taken from [source]" 2. J'analyse les données"As we can see, there is an increase/decrease in ...""In ..., Apple reached its peak with..." "The lowest point for Apple occurred in...""The data between ... and ... remains stable." "The figures show a steady rise/fall in..." 3. J'interprète le graphique "Overall, the graph suggests that..." "In conclusion, it can be observed that..."
Present and analyse a graph
The graph depicts Apple's market capitalization. It was published in 2023 and taken from the Statista website. The data between the iPod launch and the iPhone's launch remains stable. As we can see, there is an increase from 2008 and it shows a steady rise in 2018. In 2023, Apple reached its peak with more than 3 trillion dollars. Overall, the graph suggests that Apple's market capitalization has increased to become one of the most valuable companies on the market.
Present and analyse a graph
Present and analyse a graph
Present and analyse a graph
Tle ETLV - Evaluation 1
1. Traduis en anglais ___/20
chiffre d'affairessecteur d'activité siège social/pays d'origine PDG/Directeur général fondée en
bénéficeaction emprunt subvention donation
ressources financières ressources matérielles ressources immatérielles concurrents cibles
finalitésrayonnement filiales marques modes de distribution
Evaluation compréhension orale __/12
Ecoute et réponds aux questions en français. a. Comment s'appelle la personne interviewée? b. Dans quelle entreprise travaille t il? c. Dans quel service travaille t il? d. Que vend/fournit cette entreprise? e. Où se situe cette entreprise? f. Combien de services y a t il dans cette entreprise? g. Donne 2 exemples: quels sont les objectifs professionnel de cette personne? h. Qui a fondé l'entreprise? i. Quand a t elle été fondée? j. Qu'est qu'un "site manager"? (Quel est son rôle?) k. Qu'est qu'un "department manager"? (Quel est son rôle?) l. A qui la personne interviewée rend elle compte?
Evaluation compréhension orale __/12
00:32 => 1m20
Evaluation expression écrite
Ecris un court paragraphe en anglais pour présenter ton entreprise. (un maximum d'informations)
Evaluation compréhension orale __/12
a. Darren Armstrongb. Anthony Row c. ventes d. imprimerie e. sud de l'Angleterre f. 14 g. Trouver des nouveaux clients/entreprises + garder contact avec/s'assurer de la satisfaction des anciens clients h (Anthony Row) i. il y a 30 ans j. Le "site manager" est responsable de la surveillance de l'ensemble du site. k. Le "department manager" est responsable des employées du département. l. Il rend compte aux directeurs des ventes.
Today, we are here to tell you about [company name]. It is owned by [CEO] and was founded in [date]. Its headquarters are located in [headquarters]. Specialized in [industry], this company has a staff of [nb of employees] and reported a profit of [annual revenue]. One of the most famous products/services is [famous product/service] and their slogan is [slogan]
Touday, wi a hieu tou tel you eubaout [company name]. It iz euound bay [CEO] nd wz fauoundid in [date]. Its hedkwarterz r lokeytid in [headquarters]. Specheulayzd in [industry], this company haz eu staf ov [nb of employees] nd riportid eu profit ov [annual revenue]. Wan ov the most faymous products/servissis iz [famous product/service] and théeur slogan iz [slogan]
Le candidat doit présenter une entreprise existante. deux dossiers papier diaporama sur clé USB au format PDF vidéos
sans temps de préparation sans notes
5 minutes de présentation oral en continu 5 minutes d'entretien avec le jury
L'épreuve se déroule en anglais mais certaines questions pourront vous être posées en français.
Phase 1: Introduction (1minute) => Phrase d'accroche (ou tableau de caractérisation partiel) => Problématique en lien avec un thème étudié => Annonce du plan Phase 2: Analyse (3minutes) => Caractérisation de l'organisation => Détail des points essentiels Phase 3: Réponse à la problématique et ouverture de la discussion (1minute)
2 octobre => choix de l'entreprise => grille de caractérisation => problématique Janvier => oral blanc Oral Mai => oral
Speaking!
Find someone who...
1. What is your company's sector of activity? _________________ (_________________) => tertiary _________________ (_________________) => secondary 2. What is your company's turnover? _________________ (_________________) => 5.3 billion dollars _________________ (_________________) => 33.7 billion dollars _________________ (_________________) => 66.6 billion dollars _________________ (_________________) => 82.7 billion dollars
_________________ (_________________) => tertiary _________________ (_________________) => tertiary
_________________ (_________________) => 96.7 billion dollars _________________ (_________________) => 234 billion dollars _________________ (_________________) => 350 billion dollars _________________ (_________________) => 642,64 billion dollars
Sorry, I don't know the answer.
How is your company called?
Sorry, I am not sure.
Would you mind repeating?
Who? Where? What about? Effective?
Communication strategies - Competing business - Distribution methods - Financial resources - Geographical scope - Intangible resources - Material resources - Purpose - Sector(s) of activity - Size and number of employees - Specialization/diversification - Subsidiary companies/brands - Turnover - Type
Apple Inc. (American) - Current CEO = Tim Cook Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne (1976)
The organisation
private organization
Type
Purpose
economic (wants to make a lasting profit, or it may go bankrupt)
secondary (=> manufacture their own stock, they produce their goods and services at factories where they are made) tertiary (=> a lot of their products have GPS and the internet built-in, making them ideal for mobility)
Sector(s) of activity
Geographical scope
international
Subsidiary companies/brands
Anobit / Beats Electronics / Claris / Drive.ai / Apple Energy / Apple Industrial Design Group / Newton, Inc. / Apple Studios...
Online and offline points-of-sales
Distribution methods
Focus on simplicity and elegance (live chat, email, social media, advertising, events...)
Communication strategies
Turnover
383 billion U.S. dollars worldwide (2023)
a large company161 000 employees
Size and number of employees
up to 2001: specialized in computerssince 2001: diversification of the products (iPod, iPhone, iPad, watch...)
Specialization/diversification
net profit of $97 billion (2023)gross income of $109 billion for the products (2023) gross income of $60 billion for the services (2023)
Financial resources
Material resources
offices, factories, machines, vehicles, Applestores...
reputation, know-how, logo, website, patents...
Intangible resources
Competing business
Samsung, Google, Xiaomi, OnePlus...
Apple Inc. (American) - Current CEO = Tim Cook Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne (1976)
The organisation
private organization
Type
Purpose
economic (wants to make a lasting profit, or it may go bankrupt)
secondary (=> manufacture their own stock, they produce their goods and services at factories where they are made) tertiary (=> a lot of their products have GPS and the internet built-in, making them ideal for mobility)
Sector(s) of activity
Geographical scope
international
Subsidiary companies/brands
Anobit / Beats Electronics / Claris / Drive.ai / Apple Energy / Apple Industrial Design Group / Newton, Inc. / Apple Studios...
Online and offline points-of-sales
Distribution methods
Focus on simplicity and elegance (live chat, email, social media, advertising, events...)
Communication strategies
Turnover
383 billion U.S. dollars worldwide (2023)
a large company161 000 employees
Size and number of employees
up to 2001: specialized in computerssince 2001: diversification of the products (iPod, iPhone, iPad, watch...)
Specialization/diversification
net profit of $97 billion (2023)gross income of $109 billion for the products (2023) gross income of $60 billion for the services (2023)
Financial resources
Material resources
offices, factories, machines, vehicles, Applestores...
reputation, know-how, logo, website, patents...
Intangible resources
Competing business
Samsung, Google, Xiaomi, OnePlus...
2. Fill in the table with underlined information.
Name Type Legal business structure Purpose Activity Geographical scope Nationality Size Nb of employees Sector Distribution methods Turnover Founders Current CEOs management distribution of power
STAPLES private company corporation for-profit organization the office supply retail industry Northern America (regional) American large company 75,000 employees tertiary 1,000 stores $10 billion Hart, Kahn, and Stemberg John Lederer and Michael Motz hierarchical centralized
The private company STAPLES is a for-profit American corporation that distributes its products in Northern America. They own over 1,000 stores in the USA. In 2023, they reported a profit of $10 billion.As a tertiary sector company in the office supply retail industry, this large company has a staff of 75,000 employees. The company is headquartered in Framingham, Mass (USA) and chaired by John Lederer and Michael Motz. The company was founded in 1986 by Hart, Kahn, and Stemberg. Its style of management is centralized and hierarchical.
Afin de créer votre problématique, vous devez mettre en relation une entreprise et un concept du programme.
To what extent has the Body Shop been a leader in CSR*?
*Corporate social responsibility = Responsabilité sociale des entreprises
What marketing strategies does Nike use to be so successful?
To what extent are SWOT Analyses necessary for companies, specifically Netflix?
To what extent can Amazon reconcile effective human resource management with overhead*?
*overhead = frais généraux
To what extent is Nintendo America’s way of sharing information successful?
Are Apple's marketing strategies effective? Doc. ____ How are SWOT Analyses necessary for companies, specifically Apple? Doc. ____ How do flexible workspaces benefit Apple's employees? Doc. ____ How does Apple counter cyber risks users have to face? Doc. ____ How does Apple embrace diversity? Doc. ____ How does Apple ensure equal pay in the workplace? Doc. ____ How does Apple manage to become a leader in the global market? Doc. ____ How does Apple stand out from other competing businesses? Doc. ____ How does Apple tackle environmental issues? Doc. ____
Objectif: préparer une présentation orale de 3 minutes à propos l'entreprise Apple
Introduction (1m)=> Phrase d'accroche + quelques éléments de caractérisation sur l'entreprise => Problématique en lien avec le document étudié=> Annonce du plan Analyse (1m) => Détails des points essentiels du document et du concept en lien => Limites éventuelles Conclusion (1m)=> Réponse à la problématique et ouverture à la discussion
Apple Inc. (American) - Current CEO = Tim Cook Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne (1976)
The organisation
private organization
Type
Purpose
economic (wants to make a lasting profit, or it may go bankrupt)
The private company STAPLES is a for-profit American corporation that distributes its products in Northern America. They own over 1,000 stores in the USA. In 2023, they reported a profit of $10 billion.As a tertiary sector company in the office supply retail industry, this large company has a staff of 75,000 employees. The company is headquartered in Framingham, Mass (USA) and chaired by John Lederer and Michael Motz. The company was founded in 1986 by Hart, Kahn, and Stemberg. Its style of management is centralized and hierarchical.
secondary (=> manufacture their own stock, they produce their goods and services at factories where they are made) tertiary (=> a lot of their products have GPS and the internet built-in, making them ideal for mobility)
Sector(s) of activity
Geographical scope
international
Subsidiary companies/brands
Anobit / Beats Electronics / Claris / Drive.ai / Apple Energy / Apple Industrial Design Group / Newton, Inc. / Apple Studios...
Online and offline points-of-sales
Distribution methods
Focus on simplicity and elegance (live chat, email, social media, advertising, events...)
Communication strategies
Turnover
383 billion U.S. dollars worldwide (2023)
a large company161 000 employees
Size and number of employees
up to 2001: specialized in computerssince 2001: diversification of the products (iPod, iPhone, iPad, watch...)
Specialization/diversification
net profit of $97 billion (2023)gross income of $109 billion for the products (2023) gross income of $60 billion for the services (2023)
Financial resources
Material resources
offices, factories, machines, vehicles, Applestores...
reputation, know-how, logo, website, patents...
Intangible resources
Competing business
Samsung, Google, Xiaomi, OnePlus...
Document 5: Key reasons why Apple is a market leader
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Initially, the company started by producing personal computers, but over the years, it has diversified its product line to include smartphones, tablets, smartwatches, and more. Today, Apple is one of the most valuable companies in the world.
One of the primary reasons for Apple's success is its focus on innovation and design. The company has a team of designers and engineers who work tirelessly to create products that are not only functional but also aesthetically pleasing. Apple's design philosophy is to create products that are simple, intuitive, and easy to use. This philosophy has been reflected in all its products, from the iPhone to the Apple Watch. Apple's leadership and management are another reason for its success. The company has a strong and experienced leadership team that is focused on innovation and growth. The company's management structure is also unique, with a focus on collaboration and communication. This approach has led to a culture of innovation and creativity within the company.
Source: By Bhaskar Banerjee (May 5, 2023) https://www.linkedin.com/
How does Apple manage to become a leader in the global market?
KPIs
1. CSR Strategies2. Brand Image and Consumer Trust 3. Digitalization 4. Human Resource 5. Competing Businesses6. Communication Strategies
Numbers and statistics
1. [budget meeting] Our projected budget for Q4 is $2 million. We need to allocate ____________ of that to marketing.2. [sales call] Our product increased efficiency for our current clients by ____________ in the ____________ ____________ months of this year. 3. [project timeline discussion] We need to complete these tasks in the next ____________ days to stay on track. 4. [inventory check] We have ____________ units in stock but we expect an order of another ____________ next week 5. [employee review ] You've exceeded your targets by ____________ this year, great job! 6. [supply negotiation] If we order ____________ units, can we get a ____________ discount? 7. [board meeting] Our year-over-year growth for ____________ was ____________. We're targeting ____________ for ____________. 8. [conference call] We have ____________ main speakers and expect to call to last ____________ minutes. 9. [product development] The prototype will be ready in ____________ weeks for testing. 10. [real estate purchase] The commercial property is ____________ square feet and is priced at ____________ 11. [tech support] I’ll need about ____________ minutes to install the update. 12. [travel arrangements] Your flight to Tokyo is at ____________ . The conference is on the ____________ and ____________. 13. [investment meeting] If you invest ____________ now with a ____________ annual return, you will double in approximately ____________ years. 14 [recruitment] We have open ____________ positions and we’ve received ____________ applications so far. 15. [customer feedback] Out of the ____________ survey responses, ____________ rated our service as excellent. 16. [contract discussion] The contract lasts for ____________ years, with an option to renew for another ____________ . 17. [marketing campaign] Our last campaign reached ____________ people and had a ____________ conversion rate. 18. [ financial reporting] Our net profit for this quarter was ____________ , up from ____________ last quarter. 19. [training session] This course has ____________ modules and will take ____________ hours to complete 20. [E-commerce analysis] Our website had ____________ visitors last week, with an average value of ____________
Numbers and statistics
1. [budget meeting] Our projected budget for Q4 is ____________ . We need to allocate ____________ of that to marketing.2. [sales call] Our product increased efficiency for our current clients by ____________ in the ____________ ____________ months of this year. 3. [project timeline discussion] We need to complete these tasks in the next ____________ days to stay on track. 4. [inventory check] We have ____________ units in stock but we expect an order of another ____________ next week 5. [employee review ] You've exceeded your targets by ____________ this year, great job!
Numbers and statistics
6. [supply negotiation] If we order ____________ units, can we get a ____________ discount? 7. [board meeting] Our year-over-year growth for ____________ was ____________. We're targeting ____________ for ____________. 8. [conference call] We have ____________ main speakers and expect the call to last ____________ minutes. 9. [product development] The prototype will be ready in ____________ weeks for testing. 10. [real estate purchase] The commercial property is ____________ square feet and is priced at ____________
Numbers and statistics
11. [tech support] I’ll need about ____________ minutes to install the update. 12. [travel arrangements] Your flight to Tokyo is at ____________ . The conference is on the ____________ and ____________. 13. [investment meeting] If you invest ____________ now with a ____________ annual return, you will double in approximately ____________ years. 14 [recruitment] We have open ____________ positions and we’ve received ____________ applications so far. 15. [customer feedback] Out of the ____________ survey responses, ____________ rated our service as excellent.
Numbers and statistics
16. [contract discussion] The contract lasts for ____________ years, with an option to renew for another ____________ . 17. [marketing campaign] Our last campaign reached ____________ people and had a ____________ conversion rate. 18. [ financial reporting] Our net profit for this quarter was ____________ , up from ____________ last quarter. 19. [training session] This course has ____________ modules and will take ____________ hours to complete. 20. [E-commerce analysis] Our website had ____________ visitors last week, with an average value of ____________ .
1. [budget meeting] Our projected budget for Q4 is $2 million. We need to allocate 40% of that to marketing.2. [sales call] Our product increased efficiency for our current clients by 25% in the first three months of this year. 3. [project timeline discussion] We need to complete these tasks in the next 10 days to stay on track. 4. [inventory check] We have 5000 units in stock but we expect an order of another 10,000 next week 5. [employee review ] You've exceeded your targets by 15% this year, great job! 6. [supply negotiation] If we order 500 units, can we get a 20% discount? 7. [board meeting] Our year-over-year growth for 2023 was 8%. We're targeting 12% for 2024. 8. [conference call] We have 3 main speakers and expect the call to last 90 minutes. 9. [product development] The prototype will be ready in four weeks for testing. 10. [real estate purchase] The commercial property is 15,000 square feet and is priced at $2.5 million 11. [tech support] I’ll need about 30 minutes to install the update. 12. [travel arrangements] Your flight to Tokyo is at 1 pm. The conference is on the 21st and 22nd. 13. [investment meeting] If you invest $10,000 now with a 7% annual return, you will double in approximately 10 years. 14 [recruitment] We have open five positions and we’ve received 200 applications so far. 15. [customer feedback] Out of the 100 survey responses, 85% rated our service as excellent. 16. [contract discussion] The contract lasts for three years, with an option to renew for another two. 17. [marketing campaign] Our last campaign reached 500,000 people and had a 3% conversion rate. 18. [ financial reporting] Our net profit for this quarter was $150,000, up from $120,000 last quarter. 19. [training session] This course has six modules and will take 20 hours to complete 20. [E-commerce analysis] Our website had 10,000 visitors last week, with an average value of $75
9,484 => nine thousand four hundred and eighty-four 200 => two hundred 35 => thirty-five 229,000,000 => two hundred and twenty-nine million 80% => eighty percent 4,257 => four thousand two hundred and fifty-seven 2014 => twenty fourteen / two thousand fourteen 15-24 => fifteen to twenty-four 64.3% => sixty-four point three percent 749 => seven hundred and forty-nine 48 => forty-eight
Tell us about your personality. What words describe you best? What are your strengths and weaknesses? What are you passionate about? What types of businesses do you think will be the most successful in the future? How can a manager motivate employees?
What benefits do you think individual employees get from working in a team? What do you think is the ideal number of people working in a team? Do you think new technology makes our working lives easier or more difficult? What skills do you think employers look for in young people nowadays?
Do you feel more confident emailing or calling someone in English? Why? What qualities does a good business person have? If you could start any business you want, what would it be? What is your definition of a leader? Do you have any work experience?
Where do you see yourself in 5 years? In 10 years? How many more years are you willing to study? Would you call yourself an ambitious person? How does it show? Which is more important: studies or hands-on training? What job would you like to do? What qualifications are needed?
If you could study anywhere in the world, where would you go? In your future job, would you like to work from home permanently? Describe your ideal workplace (country, region, city, office space...) Why would it be ideal for you? What do you enjoy the most about studying management? Do you think speaking English will help you succeed in your future career? Why/Why not?
What are some common problems with colleagues? Employees who work from home are more productive. Do you agree? Could you tell me something about a typical day of an employee in this business? What questions would you ask if you were recruiting an employee in a business?
Tle - ETLV
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Transcript
Terminale
Enseignement Technologique en Langue Vivante
START
Economics and management
Company quest
Characterization table
Questions
Numbers and statistics
KPIs
Present and analyse a graph
Speaking
Chipotle
test
test
Chipotle
Utilise les documents pour répondre à la question: How did Chipotle regain consumer trust? Introduction: Caractériser brièvement l’entreprise Chipotle. Première partie: Expliquez pourquoi Chipotle a perdu la confiance de sa clientèle. Deuxième partie: Présentez les conséquences de cette perte de confiance sur l’entreprise et décrivez les mesures prises par Chipotle pour regagner la satisfaction et la fidélité de ses clients.
Chipotle
Source: YAHOO FINANCE (2017)
Chipotle
"We failed to live up to our own food safety standards, and in so doing we let our customers down. Our commitment to you is that every day, in every restaurant, we will serve food that is safe, delicious, and made with ingredients raised with care." Steve Ells (2016)
Chipotle's Food Safety Crisis and Recovery (2015-2016) Chipotle is a popular American restaurant chain, founded in 1993 by Steve Ells. The company became known for offering healthier fast food with high-quality ingredients. By 2015, it had over 2,000 locations worldwide. However, in late 2015, Chipotle faced a major food safety crisis when multiple outbreaks of E. coli and norovirus affected customers. These outbreaks caused many people to get sick, and Chipotle's reputation for serving safe food was seriously damaged. In response to the crisis, Chipotle closed all its stores for a few hours in February 2016 to train employees on new food safety procedures. However, the company still faced a huge decline in sales and stock prices. The food safety issues were caused by contaminated ingredients, improper handling of food, and sick employees working while contagious. To fix the problem, Chipotle improved its food safety protocols, such as better employee training and testing of ingredients from farms. They also worked on rebuilding their reputation by being more transparent and focusing on food safety in their marketing. Although these efforts helped, Chipotle still struggled to fully regain customers' trust. The crisis taught Chipotle important lessons about the need to always ensure high food safety standards. The company learned that it must keep improving its practices to avoid similar problems in the future and to meet customer expectations for safe, quality food.
Chipotle
Chipotle
(2021)
Chipotle
Introduction + problématique: Nom de l'entreprise, type de service/produit, date de création, fondateur + particularité + méthodes de distribution => Document 2Plan:Part 1: Why Did Chipotle Lose Consumer Trust?Problem + impact on the reputation + Risk management => doc 2 Part 2: Consequences and Measures to Regain TrustConsequences of the problem => doc 2 + 4Measures to regain trust (Food safety rules, human resource management, Better ingredient testing, supply chain management, transparency, marketing and communication) => doc 2Result(s) => doc 3+4
(doc 3 +4)
Present and analyse a graph
1. Je présente le document"The graph illustrates/shows/depicts... It was published in [date] and taken from [source]" 2. J'analyse les données"As we can see, there is an increase/decrease in ...""In ..., Apple reached its peak with..." "The lowest point for Apple occurred in...""The data between ... and ... remains stable." "The figures show a steady rise/fall in..." 3. J'interprète le graphique "Overall, the graph suggests that..." "In conclusion, it can be observed that..."
Present and analyse a graph
The graph depicts Apple's market capitalization. It was published in 2023 and taken from the Statista website. The data between the iPod launch and the iPhone's launch remains stable. As we can see, there is an increase from 2008 and it shows a steady rise in 2018. In 2023, Apple reached its peak with more than 3 trillion dollars. Overall, the graph suggests that Apple's market capitalization has increased to become one of the most valuable companies on the market.
Present and analyse a graph
Present and analyse a graph
Present and analyse a graph
Tle ETLV - Evaluation 1
1. Traduis en anglais ___/20
chiffre d'affairessecteur d'activité siège social/pays d'origine PDG/Directeur général fondée en
bénéficeaction emprunt subvention donation
ressources financières ressources matérielles ressources immatérielles concurrents cibles
finalitésrayonnement filiales marques modes de distribution
Evaluation compréhension orale __/12
Ecoute et réponds aux questions en français. a. Comment s'appelle la personne interviewée? b. Dans quelle entreprise travaille t il? c. Dans quel service travaille t il? d. Que vend/fournit cette entreprise? e. Où se situe cette entreprise? f. Combien de services y a t il dans cette entreprise? g. Donne 2 exemples: quels sont les objectifs professionnel de cette personne? h. Qui a fondé l'entreprise? i. Quand a t elle été fondée? j. Qu'est qu'un "site manager"? (Quel est son rôle?) k. Qu'est qu'un "department manager"? (Quel est son rôle?) l. A qui la personne interviewée rend elle compte?
Evaluation compréhension orale __/12
00:32 => 1m20
Evaluation expression écrite
Ecris un court paragraphe en anglais pour présenter ton entreprise. (un maximum d'informations)
Evaluation compréhension orale __/12
a. Darren Armstrongb. Anthony Row c. ventes d. imprimerie e. sud de l'Angleterre f. 14 g. Trouver des nouveaux clients/entreprises + garder contact avec/s'assurer de la satisfaction des anciens clients h (Anthony Row) i. il y a 30 ans j. Le "site manager" est responsable de la surveillance de l'ensemble du site. k. Le "department manager" est responsable des employées du département. l. Il rend compte aux directeurs des ventes.
Today, we are here to tell you about [company name]. It is owned by [CEO] and was founded in [date]. Its headquarters are located in [headquarters]. Specialized in [industry], this company has a staff of [nb of employees] and reported a profit of [annual revenue]. One of the most famous products/services is [famous product/service] and their slogan is [slogan]
Touday, wi a hieu tou tel you eubaout [company name]. It iz euound bay [CEO] nd wz fauoundid in [date]. Its hedkwarterz r lokeytid in [headquarters]. Specheulayzd in [industry], this company haz eu staf ov [nb of employees] nd riportid eu profit ov [annual revenue]. Wan ov the most faymous products/servissis iz [famous product/service] and théeur slogan iz [slogan]
Le candidat doit présenter une entreprise existante. deux dossiers papier diaporama sur clé USB au format PDF vidéos
sans temps de préparation sans notes
5 minutes de présentation oral en continu 5 minutes d'entretien avec le jury
L'épreuve se déroule en anglais mais certaines questions pourront vous être posées en français.
Phase 1: Introduction (1minute) => Phrase d'accroche (ou tableau de caractérisation partiel) => Problématique en lien avec un thème étudié => Annonce du plan Phase 2: Analyse (3minutes) => Caractérisation de l'organisation => Détail des points essentiels Phase 3: Réponse à la problématique et ouverture de la discussion (1minute)
2 octobre => choix de l'entreprise => grille de caractérisation => problématique Janvier => oral blanc Oral Mai => oral
Speaking!
Find someone who...
1. What is your company's sector of activity? _________________ (_________________) => tertiary _________________ (_________________) => secondary 2. What is your company's turnover? _________________ (_________________) => 5.3 billion dollars _________________ (_________________) => 33.7 billion dollars _________________ (_________________) => 66.6 billion dollars _________________ (_________________) => 82.7 billion dollars
_________________ (_________________) => tertiary _________________ (_________________) => tertiary
_________________ (_________________) => 96.7 billion dollars _________________ (_________________) => 234 billion dollars _________________ (_________________) => 350 billion dollars _________________ (_________________) => 642,64 billion dollars
Sorry, I don't know the answer.
How is your company called?
Sorry, I am not sure.
Would you mind repeating?
Who? Where? What about? Effective?
Communication strategies - Competing business - Distribution methods - Financial resources - Geographical scope - Intangible resources - Material resources - Purpose - Sector(s) of activity - Size and number of employees - Specialization/diversification - Subsidiary companies/brands - Turnover - Type
Apple Inc. (American) - Current CEO = Tim Cook Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne (1976)
The organisation
private organization
Type
Purpose
economic (wants to make a lasting profit, or it may go bankrupt)
secondary (=> manufacture their own stock, they produce their goods and services at factories where they are made) tertiary (=> a lot of their products have GPS and the internet built-in, making them ideal for mobility)
Sector(s) of activity
Geographical scope
international
Subsidiary companies/brands
Anobit / Beats Electronics / Claris / Drive.ai / Apple Energy / Apple Industrial Design Group / Newton, Inc. / Apple Studios...
Online and offline points-of-sales
Distribution methods
Focus on simplicity and elegance (live chat, email, social media, advertising, events...)
Communication strategies
Turnover
383 billion U.S. dollars worldwide (2023)
a large company161 000 employees
Size and number of employees
up to 2001: specialized in computerssince 2001: diversification of the products (iPod, iPhone, iPad, watch...)
Specialization/diversification
net profit of $97 billion (2023)gross income of $109 billion for the products (2023) gross income of $60 billion for the services (2023)
Financial resources
Material resources
offices, factories, machines, vehicles, Applestores...
reputation, know-how, logo, website, patents...
Intangible resources
Competing business
Samsung, Google, Xiaomi, OnePlus...
Apple Inc. (American) - Current CEO = Tim Cook Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne (1976)
The organisation
private organization
Type
Purpose
economic (wants to make a lasting profit, or it may go bankrupt)
secondary (=> manufacture their own stock, they produce their goods and services at factories where they are made) tertiary (=> a lot of their products have GPS and the internet built-in, making them ideal for mobility)
Sector(s) of activity
Geographical scope
international
Subsidiary companies/brands
Anobit / Beats Electronics / Claris / Drive.ai / Apple Energy / Apple Industrial Design Group / Newton, Inc. / Apple Studios...
Online and offline points-of-sales
Distribution methods
Focus on simplicity and elegance (live chat, email, social media, advertising, events...)
Communication strategies
Turnover
383 billion U.S. dollars worldwide (2023)
a large company161 000 employees
Size and number of employees
up to 2001: specialized in computerssince 2001: diversification of the products (iPod, iPhone, iPad, watch...)
Specialization/diversification
net profit of $97 billion (2023)gross income of $109 billion for the products (2023) gross income of $60 billion for the services (2023)
Financial resources
Material resources
offices, factories, machines, vehicles, Applestores...
reputation, know-how, logo, website, patents...
Intangible resources
Competing business
Samsung, Google, Xiaomi, OnePlus...
2. Fill in the table with underlined information.
Name Type Legal business structure Purpose Activity Geographical scope Nationality Size Nb of employees Sector Distribution methods Turnover Founders Current CEOs management distribution of power
STAPLES private company corporation for-profit organization the office supply retail industry Northern America (regional) American large company 75,000 employees tertiary 1,000 stores $10 billion Hart, Kahn, and Stemberg John Lederer and Michael Motz hierarchical centralized
The private company STAPLES is a for-profit American corporation that distributes its products in Northern America. They own over 1,000 stores in the USA. In 2023, they reported a profit of $10 billion.As a tertiary sector company in the office supply retail industry, this large company has a staff of 75,000 employees. The company is headquartered in Framingham, Mass (USA) and chaired by John Lederer and Michael Motz. The company was founded in 1986 by Hart, Kahn, and Stemberg. Its style of management is centralized and hierarchical.
Afin de créer votre problématique, vous devez mettre en relation une entreprise et un concept du programme.
To what extent has the Body Shop been a leader in CSR*?
*Corporate social responsibility = Responsabilité sociale des entreprises
What marketing strategies does Nike use to be so successful?
To what extent are SWOT Analyses necessary for companies, specifically Netflix?
To what extent can Amazon reconcile effective human resource management with overhead*?
*overhead = frais généraux
To what extent is Nintendo America’s way of sharing information successful?
Are Apple's marketing strategies effective? Doc. ____ How are SWOT Analyses necessary for companies, specifically Apple? Doc. ____ How do flexible workspaces benefit Apple's employees? Doc. ____ How does Apple counter cyber risks users have to face? Doc. ____ How does Apple embrace diversity? Doc. ____ How does Apple ensure equal pay in the workplace? Doc. ____ How does Apple manage to become a leader in the global market? Doc. ____ How does Apple stand out from other competing businesses? Doc. ____ How does Apple tackle environmental issues? Doc. ____
Objectif: préparer une présentation orale de 3 minutes à propos l'entreprise Apple
Introduction (1m)=> Phrase d'accroche + quelques éléments de caractérisation sur l'entreprise => Problématique en lien avec le document étudié=> Annonce du plan Analyse (1m) => Détails des points essentiels du document et du concept en lien => Limites éventuelles Conclusion (1m)=> Réponse à la problématique et ouverture à la discussion
Apple Inc. (American) - Current CEO = Tim Cook Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne (1976)
The organisation
private organization
Type
Purpose
economic (wants to make a lasting profit, or it may go bankrupt)
The private company STAPLES is a for-profit American corporation that distributes its products in Northern America. They own over 1,000 stores in the USA. In 2023, they reported a profit of $10 billion.As a tertiary sector company in the office supply retail industry, this large company has a staff of 75,000 employees. The company is headquartered in Framingham, Mass (USA) and chaired by John Lederer and Michael Motz. The company was founded in 1986 by Hart, Kahn, and Stemberg. Its style of management is centralized and hierarchical.
secondary (=> manufacture their own stock, they produce their goods and services at factories where they are made) tertiary (=> a lot of their products have GPS and the internet built-in, making them ideal for mobility)
Sector(s) of activity
Geographical scope
international
Subsidiary companies/brands
Anobit / Beats Electronics / Claris / Drive.ai / Apple Energy / Apple Industrial Design Group / Newton, Inc. / Apple Studios...
Online and offline points-of-sales
Distribution methods
Focus on simplicity and elegance (live chat, email, social media, advertising, events...)
Communication strategies
Turnover
383 billion U.S. dollars worldwide (2023)
a large company161 000 employees
Size and number of employees
up to 2001: specialized in computerssince 2001: diversification of the products (iPod, iPhone, iPad, watch...)
Specialization/diversification
net profit of $97 billion (2023)gross income of $109 billion for the products (2023) gross income of $60 billion for the services (2023)
Financial resources
Material resources
offices, factories, machines, vehicles, Applestores...
reputation, know-how, logo, website, patents...
Intangible resources
Competing business
Samsung, Google, Xiaomi, OnePlus...
Document 5: Key reasons why Apple is a market leader
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Initially, the company started by producing personal computers, but over the years, it has diversified its product line to include smartphones, tablets, smartwatches, and more. Today, Apple is one of the most valuable companies in the world. One of the primary reasons for Apple's success is its focus on innovation and design. The company has a team of designers and engineers who work tirelessly to create products that are not only functional but also aesthetically pleasing. Apple's design philosophy is to create products that are simple, intuitive, and easy to use. This philosophy has been reflected in all its products, from the iPhone to the Apple Watch. Apple's leadership and management are another reason for its success. The company has a strong and experienced leadership team that is focused on innovation and growth. The company's management structure is also unique, with a focus on collaboration and communication. This approach has led to a culture of innovation and creativity within the company.
Source: By Bhaskar Banerjee (May 5, 2023) https://www.linkedin.com/
How does Apple manage to become a leader in the global market?
KPIs
1. CSR Strategies2. Brand Image and Consumer Trust 3. Digitalization 4. Human Resource 5. Competing Businesses6. Communication Strategies
Numbers and statistics
1. [budget meeting] Our projected budget for Q4 is $2 million. We need to allocate ____________ of that to marketing.2. [sales call] Our product increased efficiency for our current clients by ____________ in the ____________ ____________ months of this year. 3. [project timeline discussion] We need to complete these tasks in the next ____________ days to stay on track. 4. [inventory check] We have ____________ units in stock but we expect an order of another ____________ next week 5. [employee review ] You've exceeded your targets by ____________ this year, great job! 6. [supply negotiation] If we order ____________ units, can we get a ____________ discount? 7. [board meeting] Our year-over-year growth for ____________ was ____________. We're targeting ____________ for ____________. 8. [conference call] We have ____________ main speakers and expect to call to last ____________ minutes. 9. [product development] The prototype will be ready in ____________ weeks for testing. 10. [real estate purchase] The commercial property is ____________ square feet and is priced at ____________ 11. [tech support] I’ll need about ____________ minutes to install the update. 12. [travel arrangements] Your flight to Tokyo is at ____________ . The conference is on the ____________ and ____________. 13. [investment meeting] If you invest ____________ now with a ____________ annual return, you will double in approximately ____________ years. 14 [recruitment] We have open ____________ positions and we’ve received ____________ applications so far. 15. [customer feedback] Out of the ____________ survey responses, ____________ rated our service as excellent. 16. [contract discussion] The contract lasts for ____________ years, with an option to renew for another ____________ . 17. [marketing campaign] Our last campaign reached ____________ people and had a ____________ conversion rate. 18. [ financial reporting] Our net profit for this quarter was ____________ , up from ____________ last quarter. 19. [training session] This course has ____________ modules and will take ____________ hours to complete 20. [E-commerce analysis] Our website had ____________ visitors last week, with an average value of ____________
Numbers and statistics
1. [budget meeting] Our projected budget for Q4 is ____________ . We need to allocate ____________ of that to marketing.2. [sales call] Our product increased efficiency for our current clients by ____________ in the ____________ ____________ months of this year. 3. [project timeline discussion] We need to complete these tasks in the next ____________ days to stay on track. 4. [inventory check] We have ____________ units in stock but we expect an order of another ____________ next week 5. [employee review ] You've exceeded your targets by ____________ this year, great job!
Numbers and statistics
6. [supply negotiation] If we order ____________ units, can we get a ____________ discount? 7. [board meeting] Our year-over-year growth for ____________ was ____________. We're targeting ____________ for ____________. 8. [conference call] We have ____________ main speakers and expect the call to last ____________ minutes. 9. [product development] The prototype will be ready in ____________ weeks for testing. 10. [real estate purchase] The commercial property is ____________ square feet and is priced at ____________
Numbers and statistics
11. [tech support] I’ll need about ____________ minutes to install the update. 12. [travel arrangements] Your flight to Tokyo is at ____________ . The conference is on the ____________ and ____________. 13. [investment meeting] If you invest ____________ now with a ____________ annual return, you will double in approximately ____________ years. 14 [recruitment] We have open ____________ positions and we’ve received ____________ applications so far. 15. [customer feedback] Out of the ____________ survey responses, ____________ rated our service as excellent.
Numbers and statistics
16. [contract discussion] The contract lasts for ____________ years, with an option to renew for another ____________ . 17. [marketing campaign] Our last campaign reached ____________ people and had a ____________ conversion rate. 18. [ financial reporting] Our net profit for this quarter was ____________ , up from ____________ last quarter. 19. [training session] This course has ____________ modules and will take ____________ hours to complete. 20. [E-commerce analysis] Our website had ____________ visitors last week, with an average value of ____________ .
1. [budget meeting] Our projected budget for Q4 is $2 million. We need to allocate 40% of that to marketing.2. [sales call] Our product increased efficiency for our current clients by 25% in the first three months of this year. 3. [project timeline discussion] We need to complete these tasks in the next 10 days to stay on track. 4. [inventory check] We have 5000 units in stock but we expect an order of another 10,000 next week 5. [employee review ] You've exceeded your targets by 15% this year, great job! 6. [supply negotiation] If we order 500 units, can we get a 20% discount? 7. [board meeting] Our year-over-year growth for 2023 was 8%. We're targeting 12% for 2024. 8. [conference call] We have 3 main speakers and expect the call to last 90 minutes. 9. [product development] The prototype will be ready in four weeks for testing. 10. [real estate purchase] The commercial property is 15,000 square feet and is priced at $2.5 million 11. [tech support] I’ll need about 30 minutes to install the update. 12. [travel arrangements] Your flight to Tokyo is at 1 pm. The conference is on the 21st and 22nd. 13. [investment meeting] If you invest $10,000 now with a 7% annual return, you will double in approximately 10 years. 14 [recruitment] We have open five positions and we’ve received 200 applications so far. 15. [customer feedback] Out of the 100 survey responses, 85% rated our service as excellent. 16. [contract discussion] The contract lasts for three years, with an option to renew for another two. 17. [marketing campaign] Our last campaign reached 500,000 people and had a 3% conversion rate. 18. [ financial reporting] Our net profit for this quarter was $150,000, up from $120,000 last quarter. 19. [training session] This course has six modules and will take 20 hours to complete 20. [E-commerce analysis] Our website had 10,000 visitors last week, with an average value of $75
9,484 => nine thousand four hundred and eighty-four 200 => two hundred 35 => thirty-five 229,000,000 => two hundred and twenty-nine million 80% => eighty percent 4,257 => four thousand two hundred and fifty-seven 2014 => twenty fourteen / two thousand fourteen 15-24 => fifteen to twenty-four 64.3% => sixty-four point three percent 749 => seven hundred and forty-nine 48 => forty-eight
Tell us about your personality. What words describe you best? What are your strengths and weaknesses? What are you passionate about? What types of businesses do you think will be the most successful in the future? How can a manager motivate employees?
What benefits do you think individual employees get from working in a team? What do you think is the ideal number of people working in a team? Do you think new technology makes our working lives easier or more difficult? What skills do you think employers look for in young people nowadays?
Do you feel more confident emailing or calling someone in English? Why? What qualities does a good business person have? If you could start any business you want, what would it be? What is your definition of a leader? Do you have any work experience?
Where do you see yourself in 5 years? In 10 years? How many more years are you willing to study? Would you call yourself an ambitious person? How does it show? Which is more important: studies or hands-on training? What job would you like to do? What qualifications are needed?
If you could study anywhere in the world, where would you go? In your future job, would you like to work from home permanently? Describe your ideal workplace (country, region, city, office space...) Why would it be ideal for you? What do you enjoy the most about studying management? Do you think speaking English will help you succeed in your future career? Why/Why not?
What are some common problems with colleagues? Employees who work from home are more productive. Do you agree? Could you tell me something about a typical day of an employee in this business? What questions would you ask if you were recruiting an employee in a business?