Katz Digital’s Audio Streams yield $3 million in sales for a Big Box Retailer!
ROAS
12:1
$3 Million
+115% Lift in Awareness!
in consumer sales
Client Objective: A major Big Box store partnered with Katz Digital to produce more in-store traffic and enhance consumer interest in its diverse array of both name brand and private label products. It enlisted Katz Digital because of our immense scale along with our targeting capabilities, which enable us to target and deliver the right customers in specific DMA’s.
How Katz Digital met that objective:
With a combination of our massive network of Audio streams, we used several tactics including: Targeting: Geo-targeting to specific DMA’s, using the Katz Streams, We also contextually targeted to deliver potential customers, using the appropriate audio genres. Attribution: We partnered with Commerce Signals from TransUnion, a data and attribution leader, to examine incremental sales lift from this retailer’s shoppers.
The Result: This campaign yielded exceptional incremental sales and lift scores, far exceeding client expectations! These amazing results included –
- $3 Million in consumer spend attributed to this campaign
- 3% Sales lift – a very strong score for a well-known retailer!
- 8% Lift in New Customers
- 12:1 Return on Ad Spend
Follow us on LinkedIn
65 - Big Box Retailer
Katz Media
Created on September 11, 2024
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Smart Presentation
View
Practical Presentation
View
Essential Presentation
View
Akihabara Presentation
View
Flow Presentation
View
Dynamic Visual Presentation
View
Pastel Color Presentation
Explore all templates
Transcript
Katz Digital’s Audio Streams yield $3 million in sales for a Big Box Retailer!
ROAS 12:1
$3 Million
+115% Lift in Awareness!
in consumer sales
Client Objective: A major Big Box store partnered with Katz Digital to produce more in-store traffic and enhance consumer interest in its diverse array of both name brand and private label products. It enlisted Katz Digital because of our immense scale along with our targeting capabilities, which enable us to target and deliver the right customers in specific DMA’s.
How Katz Digital met that objective:
With a combination of our massive network of Audio streams, we used several tactics including: Targeting: Geo-targeting to specific DMA’s, using the Katz Streams, We also contextually targeted to deliver potential customers, using the appropriate audio genres. Attribution: We partnered with Commerce Signals from TransUnion, a data and attribution leader, to examine incremental sales lift from this retailer’s shoppers.
The Result: This campaign yielded exceptional incremental sales and lift scores, far exceeding client expectations! These amazing results included –
Follow us on LinkedIn