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Transcript

Rare Beauty

by Selena Gomez

S: STRENGHTSW: WEAKNESSESO: OPPORTUNITIEST: THREATS

SWOT

WEAKNESSES

- strong dependence on Selena Gomez's image- premium price- limited product portfolio- competition in the inclusive segment - lack of clean stores - limited visibility in certain international markets

- brand founded by an influential celebrity- commitment to inclusiveness-a strategy focused on mental well-being- quality products - strong online presence- distribution through premium outlets

STRENGHTS

RARE BEAUTY

THREATS

- Fierce competition - Changing trends - Dependence on social networks - Risk of market saturation - Criticism or scandals - Global economic challenges

- International expansion- Launch of new product categories- Collaboration with other brands or influencers - Increased demand for committed brands - Development of online sales - Environmental initiatives

OPPORTUNITIES

RARE BEAUTY

THANK YOU!