CEO PRESENTATION
Emma Tourneur
Created on September 11, 2024
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Transcript
Rare Beauty
by Selena Gomez
S: STRENGHTSW: WEAKNESSESO: OPPORTUNITIEST: THREATS
SWOT
WEAKNESSES
- strong dependence on Selena Gomez's image- premium price- limited product portfolio- competition in the inclusive segment - lack of clean stores - limited visibility in certain international markets
- brand founded by an influential celebrity- commitment to inclusiveness-a strategy focused on mental well-being- quality products - strong online presence- distribution through premium outlets
STRENGHTS
RARE BEAUTY
THREATS
- Fierce competition - Changing trends - Dependence on social networks - Risk of market saturation - Criticism or scandals - Global economic challenges
- International expansion- Launch of new product categories- Collaboration with other brands or influencers - Increased demand for committed brands - Development of online sales - Environmental initiatives
OPPORTUNITIES
RARE BEAUTY
THANK YOU!