Quick Explainer
Develop Customer Persona
Overview
Glossary of Terms
Introduction
Develop CUSTOMER PERSONA
03
04
01
02
GLOSSARY OF TERMS
CUSTOMER INTERVIEWS
Customer PERSONA
JOBS-TO-BE-DONE
user/consumer
EXPECTATIONS
06
What is Customer Persona? It represents a fictional profile or archetype that embodies the characteristics, behaviours, needs, and preferences of a specific segment of a business's target audience.
What are "Expectations" ? (in customer persona) It details what the customer expects in terms of quality, features, service, or overall experience.
What is "Jobs-to-be-done" (JTB)? JTB focuses on understanding the underlying needs and motivations of customers by viewing products or services as solutions to specific tasks or "jobs" that people want to accomplish
What are Customer Interviews? These are structured conversations aimed at understanding/validating customer pain points, needs, and preferences regarding a specific problem or challenge they face.
Copy - Copy - Class 6 : Introduction V3
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Transcript
Quick Explainer
Develop Customer Persona
Overview
Glossary of Terms
Introduction
Develop CUSTOMER PERSONA
03
04
01
02
GLOSSARY OF TERMS
CUSTOMER INTERVIEWS
Customer PERSONA
JOBS-TO-BE-DONE
user/consumer
EXPECTATIONS
06
What is Customer Persona? It represents a fictional profile or archetype that embodies the characteristics, behaviours, needs, and preferences of a specific segment of a business's target audience.
What are "Expectations" ? (in customer persona) It details what the customer expects in terms of quality, features, service, or overall experience.
What is "Jobs-to-be-done" (JTB)? JTB focuses on understanding the underlying needs and motivations of customers by viewing products or services as solutions to specific tasks or "jobs" that people want to accomplish
What are Customer Interviews? These are structured conversations aimed at understanding/validating customer pain points, needs, and preferences regarding a specific problem or challenge they face.