Level 2 Unit 19 - specialist tourism

WELCOME LEVEL 2 TRAVEL & TOURISM

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We want to know about you...

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In the news today...

Travel, tourism and aviation headlines

Boeing pay rise

Boeing will be offering their staff a 25% pay rise to prevent a strike later on this month, that could hault its production lines.

Airbus' Beluga turns 30!

The beautiful whale-like aircraft has been flying over UK airspace for approximately 30 years. Their oldest in the fleet being 53!

Ryanair holidays?!

Ryanair is exploring the possibility of offering package holiday's in the future. This has been mentioned before so who knows if it will come to fruition?!

NCFE

Quote

Introduction to Travel and Tourism Industry

Name of the qualification

Preparing for a career in travel and tourism

Six

Desk activity - Your year ahead...

Quote

Number of hours required for Work Experience

Name of the tutors on your course

Titles of the units covered this year

For you to find out!

Level 3 Certificate in Travel & Tourism

Name of the Awarding Body providing the qualification

Introduction to the role of Cabin Crew

Worldwide passenger airlines

Karen, Lisa & Aimee

Customer service in Travel & Tourism

Thirty Seven

Number of units being completed this year

Let's take a look at tourism in general and some key definitions. Working with a partner, complete the gapped handout on your desk.

Starter activity

People traveling for fun and pleasure. It includes spending time away from home in pursuit of recreation, relaxation, and pleasure, while making use of the facilities and amenities in the local area.It include activities such as sight seeing and sun-seeking! People who travel for fun and leisure are called "tourists". Places where many tourists stay are sometimes called "resorts". Places that people go to for tourism are called tourist destinations.

Tourism

05:00

Draw your ideal holiday for your colleague. Based on your image they should be able to guess...- Destination- Duration- Your typical daily itinerary- Any activities you may wish to take part in

Watch these video's, based on the content, what do you think our first unit will be about?

Unit 19 Special interest tourism

wow

Explain two key drivers and motivators for specialist tourism.

Define specialist tourism.

State the difference between tourism and specialist tourism.

By the end of the lesson we will be able to...

Share

Switch

Pair

Think

What does Special Interest Tourism mean to you?

Special Interest Tourism is the provision of customised leisure and recreational experiences driven by individuals’ and groups’ unique interests (Derrett, 2001)

Special interest tourism (also known as specialist tourism or SIT), is a branch of niche tourism. Essentially, special interest tourism is tourism which is tailored to a specific interest or passion.

How do we know what our passions and interests are?

Form a part of the hobbies we do.Are experiences we enjoy taking part of in our own time.

How do we know what our passions and interests are?

Working as a team, you have 3 minutes to come up with as many special interest activities that you can think of... in the order of the alphabet!

You now have 10 minutes to go and find as many people around the college as possible with these hobbies! Not on your list - BONUS!

Complete the desk activity to recap our learning from last lesson.

When we come back from break, we will be looking at the different categories of SIT

Desk activityIndependently complete the handout on your desk.

Unit 19Specialist Tourism

Lesson 2

Annotate a world map with the locations of various different special interest tourism types.

Identify the various types of special interest tourism and locations where they can be enjoyed.

State the definition of special interest tourism.

By the end of the lesson we will be able to...

Write a definition of special interest tourism on the boards around the room.

Special interest tourism...

Across the travel and tourism industry there are approximately ? different types of tourism

Across the travel and tourism industry there are approximately 150 different types of tourism. Let's look as SIT types in more detail...

150

Share

Switch

Pair

Think

How many different types of Special Interest Tourism categories can you think of?

Add them to your text book in your own words

Working in pairs - research different types of special interest categories (5 each in detail)Make sure you note down the definition so you know what each is about!...bet?

Around the room you will find a number of different SIT types, and definitions. Work together to match them, and placing them on the boards around the room

Matching manipulatives

Work your way around the room to write up the definitions into your text books

Where can we experience each of these types of tourisms?

WildlifeTourism

One other of your choice

SportingTourism

AdventureTourism

VolunteerTourism

Medical Tourism

Dark Tourism

Where can we experience each of these types of tourisms?

WildlifeTourism

One other of your choice

SportingTourism

AdventureTourism

VolunteerTourism

Medical Tourism

Dark Tourism

Let's now annotate them on a blank world map!

Monday's are for...?What does a monday mean to you?

Unit 19Specialist Tourism

Lesson 3

_ _ l _ _ _ f_ Tourism

An umbrella term for tourism. The middle letter is 'C'

_ _o _ _ _ _ _Tourism

_ _v_ _ _ _ _ _Tourism

_ _ _u _ _ _ _rTourism

_e_ i _ _ _ Tourism

_ a _ _ Tourism

Fill in the blanks

Today we are going to explore our first task for our assignment together.Annotating world maps with SIT destinations and activities. Log into your Unit 19 - Specialist Tourism folder to pull up today's activity. You're going to need a computer and headphones.

Fill in the blanks

Complete the crossword on your desk to recap your understanding from previous lessons and to help prepare us for our class today.

Starter activity

Complete the crossword on your desk to recap your understanding from previous lessons and to help prepare us for our class today.

Starter activity

Today we are going to explore our first task for our assignment together.Annotating world maps with SIT destinations and activities. Log into your Unit 19 - Specialist Tourism folder to pull up today's activity. You're going to need a computer and headphones.

Fill in the blanks

Today we are going to explore our first task for our assignment together.Annotating world maps with SIT destinations and activities. Log into your Unit 19 - Specialist Tourism folder to pull up today's activity. You're going to need a computer and headphones.

Fill in the blanks

Annotating world maps with SIT destinations and activities. You're going to need;6 x A3 world map print outsPens in 4 different colours Your workbook to locate your destinationsORDERCity, CountryClinic NameExamples of treatment

Fill in the blanks

Annotating world maps with SIT destinations and activities. You're going to need;6 x A3 world map print outsPens in 4 different colours Your workbook to locate your destinationsORDERCity, CountryClinic NameExamples of treatment

Fill in the blanks

Unit 19Specialist Tourism

Welcome back team!

3 ???

21 ...

72 college...

21 college...

3 bank holiday Mondays

21 Monday's until the end of the year!

72 college days until the END of the year

21 college days until Christmas!

How does this make you feel?

21 Monday's until the end of the year!

3 bank holiday Mondays

72 college days until the END of the year

21 college days until Christmas!

1. List your 'stressors'.2. Identify some coping strategies.3. Help a friend!

Motivations for specialist tourism1. List as many different types of specialist tourism 2. Next to each of them write what the motivation is for taking part in that holiday e.g. Cultural tourism = learning about another cultural and heritage!

Use your handout to identify the specialist tourism products, for these motivations

Compare and correct your answers

Compare and correct your answers

Compare and correct your answers

Compare and correct your answers

Compare and correct your answers

Compare and correct your answers

Can you think of any of them?

In today's day and age there are different aspects of people's lifestyles that influence their holiday choices.

Tourists are now taking more than just one holiday a year. Take a look at the ABTA holiday habits to identify just how many the average person in the UK has per year. (pg.4)

Growing trend of multiple holidays a year

Why do they want to go on more than one? What lifestyle choices allows them to go on more than one?

3.4 holidays per year

Trend of multiple holidays a year

Can you name different types of holidays/breakaways you can go on?

3.4 holidays per year

Trend of multiple holidays a year

Su

Sa

Long weekend in the UK or Abroade.g. short break or city break

3.4 holidays per year

Multiple holidays a year

Long weekend in the UK or Abroad- UK calendar has on average 8 bank holidays a year. Tourists can take advantage of this.

3.4 holidays per year

Multiple holidays a year

Long weekend in the UK or Abroad- UK calendar has on average 8 bank holidays a year. Tourists can take advantage of this.- Low cost air travel has made travelling overseas much cheaper to do.

3.4 holidays per year

Multiple holidays a year

Long weekend in the UK or Abroad- UK calendar has on average 8 bank holidays a year. Tourists can take advantage of this. - Low cost air travel has made travelling overseas much cheaper to do. - Flexible working patterns e.g. condensed working hours or part time, means you can extend your weekend/days off to travel more.

3.4 holidays per year

Multiple holidays a year

Family holiday

3.4 holidays per year

Multiple holidays a year

Family holiday- 7/10/14 day family holiday.

3.4 holidays per year

Multiple holidays a year

Family holiday- 7/10/14 day family holiday.- May be the main holiday of the year.

3.4 holidays per year

Multiple holidays a year

Family holiday- 7/10/14 day family holiday.- May be the main holiday of the year. -Typically spent relaxing and building relationship bonds with family members/friends.

3.4 holidays per year

Multiple holidays a year

The rise in 'bleisure' breaks

3.4 holidays per year

Multiple holidays a year

The rise in 'bleisure' breaksWhat statistics/information can you find online about bleisure tourism?

3.4 holidays per year

Multiple holidays a year

The rise in 'bleisure' breaksAccording to a recent survey conducted by the Hilton hotel's, around 46% of global full-time and self-employed workers plan to have a business or bleisure trip in 2024.

3.4 holidays per year

Multiple holidays a year

The rise in 'bleisure' breaks- A mixture of business and leisure

3.4 holidays per year

Multiple holidays a year

The rise in 'bleisure' breaks- A mixture of business and leisure- Those traveling for business will now extend their breaks to enjoy a short break with a friend/partner/family member.

3.4 holidays per year

Multiple holidays a year

The rise in 'bleisure' breaks- A mixture of business and leisure- Those traveling for business will now extend their breaks to enjoy a short break with a friend/partner/family member.- Following the business part of the trip, they can then enjoy the destination e.g. taking part in tours of a city, enjoying theatre trips, visiting visitor attractions

3.4 holidays per year

Multiple holidays a year

Celebration breaks

3.4 holidays per year

Multiple holidays a year

Celebration breaks- Trips or holidays taken specifically to mark or celebrate a personal event or milestone, such as birthdays, anniversaries, weddings, or other special occasions.

3.4 holidays per year

Multiple holidays a year

Celebration breaks- Trips or holidays taken specifically to mark or celebrate a personal event or milestone, such as birthdays, anniversaries, weddings, or other special occasions. - Increasingly popular due to the desire to create memorable experiences that go beyond traditional gift-giving.

3.4 holidays per year

Multiple holidays a year

Celebration breaks- Trips or holidays taken specifically to mark or celebrate a personal event or milestone, such as birthdays, anniversaries, weddings, or other special occasions. - Increasingly popular due to the desire to create memorable experiences that go beyond traditional gift-giving. - People are prioritizing time spent with loved ones and unique experiences to mark their important life events.

3.4 holidays per year

Multiple holidays a year

Celebration breaks- Trips or holidays taken specifically to mark or celebrate a personal event or milestone, such as birthdays, anniversaries, weddings, or other special occasions. - Increasingly popular due to the desire to create memorable experiences that go beyond traditional gift-giving. - People are prioritizing time spent with loved ones and unique experiences to mark their important life events.Examples may be a spa getaway or a city break.

3.4 holidays per year

Multiple holidays a year

Celebration breaks- Trips or holidays taken specifically to mark or celebrate a personal event or milestone, such as birthdays, anniversaries, weddings, or other special occasions. - Increasingly popular due to the desire to create memorable experiences that go beyond traditional gift-giving. - People are prioritizing time spent with loved ones and unique experiences to mark their important life events.Examples may be a spa getaway or a city break.

3.4 holidays per year

Multiple holidays a year

Charity of Environmental breaks

3.4 holidays per year

Multiple holidays a year

Charity of Environmental breaks- Often referred to as voluntourism or eco-tourism,

3.4 holidays per year

Multiple holidays a year

Charity of Environmental breaks- Often referred to as voluntourism or eco-tourism,- Holidays where people choose to spend their time and money supporting charitable causes, communities, or the environment.

3.4 holidays per year

Multiple holidays a year

Charity of Environmental breaks- Often referred to as voluntourism or eco-tourism,- Holidays where people choose to spend their time and money supporting charitable causes, communities, or the environment. - Allow tourists to combine travel with meaningful work, either by volunteering for a good cause or by supporting eco-friendly and sustainable tourism initiatives. By participating in voluntourism, individuals can make a positive impact while gaining deeper insights into the regions they visit.

3.4 holidays per year

Multiple holidays a year

03:00

"Empty nesters"Who are they? How can this influence their ability to travel?

• - **Empty nester**: Parents whose children have grown up and left home.
• - **More disposable income**: With fewer financial commitments, they have more money to spend on travel.
• - **Freedom from family responsibilities**: More flexible to travel without needing to plan around children.
• - **Motivations to travel**: Pursue personal interests, reconnect with a partner, explore new hobbies, or experience luxury, wellness, cultural, or adventure tourism.
• - **Longer or specialized trips**: Likely to invest in immersive, meaningful, or indulgent travel experiences.

Empty nesters....

03:00

"Retired/phased retirement"How can this influence their ability to travel?

• Retired/Phased Retirement Individuals:

• More free time: Retired individuals can plan longer vacations.

• Stable income: Pensions support travel budgeting.

• Health focus: Wellness and medical tourism are often prioritized.

• Motivations: Interest in relaxation, new experiences, or visiting family abroad.

Retired/phased retirement

03:00

"Delayed parenthood"How can this influence someones ability to travel?

• Delayed Parenthood:

• More disposable income: No children means more funds for travel.

• Adventurous: They might seek high-energy vacations or exotic destinations.

• Motivations: Exploring life and pursuing personal fulfillment before having children.

Delayed parenthood

Enhance your Unit 19 - LO1 assignment by including statistics throughout the assignment in a controlled assessment.

Create pictorial representations of changes in data via charts/graphs.

Identify the changes in travel data between 2023 and 2024.

By the end of the lesson we will be able to...

The ABTA Holiday Habits 24-25 report has just been released!Work through the questions on your worksheet to indentify the latest statistics

20:00

Importance of holidays

Importance of holidays

Let's look at the Adventure Travel Trade Association data for 2024Let's create our own pictorial statistics in Canva!

Let's look at the Adventure Travel Trade Association data for 2024Let's create our own pictorial statistics in Canva!

Having children later in life... What is the average age in 2021 to have a child according to Statistica?What other data can you find?

Disposable income by ageTake a look at the task on your desk and complete the activity to add to your assignment.

This controlled assessment is 1hour 45minutes.You should use the data gathered from this mornings lesson, plus data from your OWN research to support the changes in lifestyle and travel trends we have already written about. Use the data and create your OWN charts/graphs and write about them in your assignment. Find statistics to back up the trends, create a graph and write about it.

Controlled assessment

SInce the pandemic, there have been an ermergence of changes in individuals lifestyles and this has influenced the rise and growth in certain trends in the specialist tourism industry. Can you think of any trends that influence peoples travel choices?

Exploring trends in Travel and Tourism

Set-jetting, the practice of travelling to destinations featured in films and television series, has become a significant trend in specialist tourism. This influences peoples travel choices and encourages them to visit niche destinations. This trend supports film tourism, a type of specialist tourism.

Set-Jetting

Set-jetting, the practice of travelling to destinations featured in films and television series, has become a significant trend in specialist tourism. This influences peoples travel choices.Examples include; Paris, France - due to the release of Emily in Paris. Dubrovnik, Croatia - Known as King's Landing in "Game of Thrones," the city experienced a significant increase in tourism.New Zealand - Popular for its connection to "The Lord of the Rings" and "The Hobbit."

Set-Jetting

What statistics can you find to support the set-jetting trend?

Set-Jetting

Sustainable and Responsible Tourism is travelling in a way that reduces harm to the environment, respects local cultures, and contributes positively to the communities you visit. It involves making choices that protect natural resources, preserve cultural heritage, and support the local economy.

Sustainable and Responsible Tourism

Examples include; Choosing accommodations that use renewable energy and follow eco-friendly practices.Participating in community-led tours that ensure tourism revenue stays with locals.Avoiding activities that exploit wildlife, like elephant rides, and opting for ethical wildlife experiences.Supporting local artists by buying handmade products instead of mass-produced souvenirs.

Sustainable and Responsible Tourism

What statistics can you find to support the sustainable and responsible tourism trends?

Sustainable and Responsible Tourism

Virtual Reality (VR) and Artificial Intelligence (AI).These technologies are at the forefront of innovation in the tourism industry, redefining how travellers plan, experience, and interact with destinations.Take a look at the handout to find out more!

Virtual reality and artificial intelligence

Health, wellness and wellbeingSince the pandemic, people are more focused on their health and wellbeing that ever before. Wellness and retreat tourism is one of the fastest growing trends in the sector. Very few other trends are growing as quickly with as much interest and demand.

Exploring trends in Travel and Tourism

Read through the Visit Scotland document in pairs. What does the report tell us about the importance of wellbeing tourism? What statistics/data can you find?

Exploring trends in Travel and Tourism

Health, wellness and wellbeing According to the Wellness Tourism Market research report by Fact.MR, the global wellness tourism market is expected to reach $2.3 trillion by the end of 2033. This kind of tourism can be described as being primarily motivated by self-improvement.According to

Exploring trends in Travel and Tourism

Review the report by Fact.MR. and make some bullet points on the reasons why Wellbeing Tourism is gaining such huge popularity worldwideAccording to The Wellness Market Report;

08:00

ACTIVITY 1 - Handout

Take a look at The Wellness Tourism Market report (sent on email) answer the following questions; Which products are growing in popularity and driving the trend?

ACTIVITY 2 - Report online

Which products are growing in popularity and driving the trend?

ACTIVITY 1

Explain the growing increase in Health and Wellbeing tourism, in your own words and write this into your assignment. Conduct your own research to also find some facts and figures to support this growth.Add in a graph to show the growth in the market.

TASK 1

Explain the growing increase in Health and Wellbeing tourism, in your own words and write this into your assignment. Conduct your own research to also find some facts and figures to support this growth.Add in a graph to show the growth in the market.

TASK 1

1. Identify the purpose of an itinerary.2. Explain the contents of an itinerary and why this is required.3. Create a draft itinerary template and plan a SIT holiday based on a customer brief.

By the end of the lesson today we will be able to...

Go to your allocated board around the room to mindmap destinations where Special Interest Tourism activities can take place. Bonus points if you can give an example of an attraction site in that destination.

Starter activity

Think Pair Switch

So, what is an itinerary?

roadmap organise schedule mazimise organised plan streamline holiday experience information

A travel itinerary is a detailed ________ or ________ for a trip, outlining the key ________ the customer will need to know about their ________ or trip. It serves as a ________ for travelers to ________ and ________ their journey, ensuring they ________ their time and ________. It also helps the customer to remain ________.

What is an itinerary?

A travel itinerary is a detailed plan or schedule for a trip, outlining the key information the customer will need to know about their holiday or trip.It serves as a roadmap for travellers to organise and streamline their journey, ensuring they maximise their time and experience. It also helps the customer to remain organised.

What is an itinerary?

Can you think of what it would include?

What is included in an itinerary?

Working in 3 teams you have 90 minutes to find and create the perfect holiday to match a holiday brief. Take a look at the board on your table to find out about your customer!

90:00

Your task!

Working in 3 teams you have 90 minutes to find and create the perfect holiday to match a holiday brief. Take a look at the board on your table to find out about your customer!

90:00

Your task!

A family of four is planning a three-day Christmas getaway to Lapland to visit Santa’s village. What key components must you include in their itinerary

90:00

Santa's workshop

Which type of SIT am I?

Companies such as Virgin Galatic and SpaceX are focused on developing opportunities for tourists interested in this type of SIT.

Which type of SIT am I?

This type of SIT will include activities such as yoga retreats, spa treatments, and holistic therapies. I aim to improve physical and mental well-being.

Which type of SIT am I?

I cater to enthusiasts of specific hobbies or interests such as sailing, skiing, or scuba diving. My activities revolve around specialised equipment, training, and events related to these hobbies.

H___

S___

Hardadventure tourism activities

Softadventure tourism activities

Relevant data - financial

+190

You can enternumbers like this

You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience.

+45k

...Even if you’llexplain it verbally

If you’re going to present live, we recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!

+85k

That way you’ll hold your audience’s attention.

Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ You’re bound to impress.

+ info

+ info

+ info

Relevant data - tourist numbers

+190

You can enternumbers like this

You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience.

+45k

...Even if you’llexplain it verbally

If you’re going to present live, we recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!

+85k

That way you’ll hold your audience’s attention.

Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ You’re bound to impress.

+ info

+ info

+ info

Relevant data

50%

of our brain is involved in theprocessing of visual stimulus.

Timeline

20XX

Plan

20XX

Structure

20XX

Design

20XX

Communicate

20XX

Impress

Timeline

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7

Step 8

Step 9

Step 10

Timeline

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that noone falls asleep.

20XX

Plan

20XX

Structure

20XX

Design

20XX

Communicate

20XX

Impress

+ info

Timeline

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that noone falls asleep.

20XX

Plan

20XX

Structure

20XX

Design

20XX

Communicate

20XX

Impress

Animation adds value to our content by helping us to capture attention, prioritize ideas, and make sure our audience remembersthe content.

20XX

Plan

20XX

Structure

20XX

Design

20XX

Communicate

20XX

Impress

Graphic+ text

Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

10%

Use this space to briefly describe your graph and its evolution.

Table + text

Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!

Table + text

Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience.Knock their socks off!

A great presentation ...

• Improves communication on any topic
• Connects with your audience...
• And makes them a part of the message

• Is a suitable color for the topic
• Shows data in graphs
• Uses timelines to tell stories.

1.We are visual beings

We can understand images from millions of years ago, even fromother cultures.

2.Narrative beings

We tell thousands and thousands of stories. ⅔ of our conversationsare stories.

3.Social beings

We need to interact with one another. We learn in a collaborative way.

4.Digital beings

We avoid being part of the content overload in the digital world.

Text + icons

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.

Generate experiences with your content

Measure results and experiment.

It’s got the Wow effect. Very Wow.

Activate and surprise your audience

Make sure your audience remembers the message

It’s ordered, hierarchical, and structured

Illustrating content is essential, especially when we include extensive, specific, and relevant information. As is the case with this creative presentation template.

Text + icons

Generate experienceswith your content.

Measure resultsand experiment.

It’s got the Wow effect.Very Wow.

Activate and surpriseyour audience.

Make sure your audience remembers the message.

Audio

If your content is interactive, it’s engaging.

The tone is usually formal and the vocabulary technical, so bear this in mind when drafting.

It is essential to check everything thoroughly. Don’t let any typos slip through!

Here you can include a relevant fact to highlight.

Surprise your audience with additional info.

Embedded content

Social Network

Music

Map

Interactive question

Conclusions

Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting

A great presentation ...

• Is clear and structured
• Tells stories hierarchically
• Connects with your audience
• Matches the fonts to the topic
• Includes images and entertains

• Shows data in graphs
• Uses timelines

• Is animated and interactive
• Excites the brain
• Does not use bullet points to excess

‘Your content is good, but it’ll engage much more if it’s interactive.’

- Genially

Don’t forget to publish!

We love data

Super!

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