Audio tutorial
ross.semple
Created on September 7, 2024
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Transcript
Ross Semple
start >
Podcast Campaigns
Jumping off points:
- Which marketing methods do you think are the most important? Why?
- Are any of the recommendations from the book outdated?
- Which methods does your case study use successfully?
Discussion
- Brief? What brief?
- Rushed production
- Measuring success
- Target audience
BBC: The Love/hate club
podcast titles
Group 1: Muirhouse MurdersGroup 2: Three Muslim LassiesGroup 3: LGBTQ+ Scotland: A HistoryGroup 4: Men Talking Masculinity
More fun awaits.
Come back in one hour!
podcast ads
64% of consumers pay full attention to podcast ads and 95% of regular listeners take action after hearing one. (Acast, 2022)What are the most important components of a podcast ad?