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Transcript

Ross Semple

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Podcast Campaigns

Jumping off points:

  • Which marketing methods do you think are the most important? Why?
  • Are any of the recommendations from the book outdated?
  • Which methods does your case study use successfully?

Discussion

  • Brief? What brief?
  • Rushed production
  • Measuring success
  • Target audience

BBC: The Love/hate club

podcast titles

Group 1: Muirhouse MurdersGroup 2: Three Muslim LassiesGroup 3: LGBTQ+ Scotland: A HistoryGroup 4: Men Talking Masculinity

More fun awaits.

Come back in one hour!

podcast ads

64% of consumers pay full attention to podcast ads and 95% of regular listeners take action after hearing one. (Acast, 2022)What are the most important components of a podcast ad?

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