Jimmy

CALCULATE YOUR CARBON FOOTPRINT

Everyone agrees that the climate crisis is an emergency. However, most of the time they lack the knowledge and guidance on how to act individually.

To capture the attention of Metro users and appeal directly to them, JCDecaux has created ‘Jimmy’, the protagonist of the campaign messages and the personification of a lack of environmental awareness. The aim is to send the message that we can all do a little better than Jimmy.

Save the planet

Do a bit better than Jimmy

DIFFERENT JIMMIES

Watch the images carefully, I'm sure you've seen it in the Metro underground stations in Madrid.

If you find Jimmy's behaviour irritating, calculate your carbon footprint to find out whether you are doing a little better than Jimmy or even worse...

Energy Consumption How many hours per day do you use electronic devices (e.g., phone, computer, TV)? o Less than 2 hours o 2-4 hours o 4-6 hours o More than 6 hours How do you usually charge your electronic devices? o Solar power o Renewable energy sources (e.g., wind, hydro) o Non-renewable energy sources (e.g., coal, gas)

Transportation How do you usually travel to school or other activities? o Walking or biking o Public transportation (bus, train) o Carpooling o Driving alone How many kilometers do you travel by car each week? o Less than 10 km o 10-30 km o 30-50 km o More than 50 km

Food Consumption How often do you eat meat or dairy products? o Every meal o Once a day o A few times a week o Rarely or never How often do you eat locally sourced or organic food? o Every meal o Once a day o A few times a week o Rarely or never

Waste Management How often do you recycle or compost? o Always o Often o Sometimes o Never How much waste do you generate per week (e.g., plastic, paper, food waste)? o Less than 1 kg o 1-3 kg o 3-5 kg o More than 5 kg

Water Usage How long are your daily showers? o Less than 5 minutes o 5-10 minutes o 10-15 minutes o More than 15 minutes How often do you use water-saving devices (e.g., low-flow showerheads, dual-flush toilets)? o Always o Often o Sometimes

Consumer Habits How often do you buy new clothes or gadgets? o Every week o Once a month o A few times a year o Rarely or never How often do you buy second-hand or eco-friendly products? o Always o Often o Sometimes o Never

NOW, CHECK

CONGRATULATIONS!

Now you know how important it is that there are fewer and fewer Jimmies in the world.