64 - Media Giant B2B Campaign

Media Giant partners with Katz Digital’s Audio portfolio for an advertiser-targeted B2B campaign!

Mobile Gaming Audio performed

Website Visits

+115% Lift in Awareness!

TRIPLED

Best for B2B

Client Objective: A Media giant sought to reach advertisers with a targeted B2B campaign and generate website traffic. Katz Digital curated our Audio portfolio to deliver targeted B2B advertising-centric audiences. Our immense scale, coupled with our audience-first technology enabled targeting to these specific audiences.

How Katz Digital met that objective:

We used several tactics and platforms including:

• Creation of all Ads including writing and producing different ads for each platform, using both artificial and human intelligence.
• 1P and 3P Targeting using our KIM DMP plus podcast keywords and contextual targeting.
• From our portfolio, we utilized:
• Audio Streams
• Podcasting – several of our curated, targeted PodPacks
• Mobile Gaming Audio

The Result: This campaign yielded exceptional results, far exceeding client expectations! These amazing results included –

• Visits to the client’s B2B website tripled during the campaign, hitting a record high, as did LinkedIn visits.
• Engagement was significant, with increased views deep into the pages within the B2B website.
• Within our portfolio, Gaming Audio performed well, converting 75% higher than our other platforms!

Follow us on LinkedIn