Market Study Content
Selene Pérez
Created on September 5, 2024
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Transcript
MARKET STUDY CONTENT
•Analysis of a group of hotels to provide an overview of the hotel industry and share insights•How is the group of hotels performing and what makes them unique•The group of hotels could be a geographic area:–Market (city) or Submarket–Country or a sub geographic area of a country with multiple cities, such as a state/province or a region of a country–Continent or a sub geographic area such as a Subcontinent or a group of countries •The group of hotels could be a specific industry segment:–Class or Scale group of hotels such as Luxury, Upper Upscale, Midscale or Economy–Type of hotels such as All Suite, Boutique, Convention or Extended Stay–Brand or Company for a specific customer. For this you would need to obtain confidential data from the company.–Location group of hotels such as Urban, Suburban, Resort or Interstate
General Makeup of the Market
Current Statistics
Trended Data
Market Breakdowns
Comparable Markets
Types of Business
Pipeline and Development
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Market Study Summary
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