Copia - MARKETING CALENDAR 2021

Che bel complemento!

01

January

Ice Melt - Scioglimento dei ghiacci

• In January everything is about New Year's resolutions and setting goals/objectives.
• Start by wishing your users a Happy New Year and take the opportunity to give a final boost to your holiday sales campaign.
• But above all, don't forget the sales! As you know, a lot of people plan to do their shopping on these dates, so plan your campaign carefully.

02

February

The excitement of the new year may have disappeared...

• But that doesn't mean that February doesn't have some special dates that we can take advantage of.
• February has one of the most important sales dates of the year: Valentine's Day.
• February is definitely a month to consider when it comes to creating marketing campaigns

03

March

March is for women

• March is an important month for the struggle for women's rights. International Women's Day is March 8.
• So take this opportunity to show a bit about your corporate side and share stories of the women in your company and how you support equality in the workplace.

04

April

Watch out for April Fool's Day!

• For some, Holy Week is a time to celebrate religious tradition. For others, this is more of a perfect excuse to eat Easter foods and chocolate eggs.
• So, why not use it to unleash your creativity and hide a virtual Easter egg in your marketing campaigns to increase engagement this April?

05

May

Many countries celebrate Mother's Day in May...

• Mother's Day (and of course the other 364 days of the year) is perfect for giving mothers lots of love, flowers, and chocolate. So remember to think about the mothers of the world when planning your special offers and promotions.
• Another highlight is Star Wars Day. Whether you're a fan or not, there's no denying that this is a great social media occasion, so be sure to take advantage of it!

06

JUNE

It's getting hotter outside and summer is just around the corner...

• For many companies, this means a drop in sales. People can't help but think about going on vacation. So don't be surprised if your marketing strategy's performance starts to decline.
• Does this mean that you should stop your email marketing campaigns? Absolutely not!
• In fact, summer can be the best time of year to stand out from your competitors and get in touch with your users.

07

4 luglio 2024

drought

La siccità peggiora con il cambiamento climatico, impattando ecosistemi e agricoltura; a fianco il Lago di Pergusa (Enna), l'unico lago naturale della Sicilia, ormai quasi prosciugato

08

August

August is usually a month of little activity in many countries...

• Summer is in full swing, but as the weeks pass, more and more people start coming home from their vacations. Therefore, it's the perfect time to address them with offers or promotions they may have missed.
• In addition to the closing of the Olympics, August is the month where we celebrate World Hashtag Day. An essential element in any social networking strategy you use.

09

Settembre 2016

Sea Ice Melt Il fenomeno dello scioglimento del ghiaccio marino al Polo Nord è causato dall'aumento delle temperature globali e delle emissioni di gas serra¹². NASA Mission Flies Over Arctic to Study Sea Ice Melt Causes. https://www.nasa.gov/earth/nasa-mission-flies-over-arctic-to-study-sea-ice-melt-causes/. .

10

October

Halloween is just around the corner...

• Autumn is officially here, and so is Halloween! This means that, both online and offline, monsters and other creatures could be around the corner, waiting to scare people.
• With some of the most important dates of the year just around the corner, it's time to start planning the strategy for the Christmas season and add a festive touch to our campaigns.

11

November

It is one of the strongest times of the year for B2C sales...

• Thanks to Black Friday and Cyber Monday, so it's time to get your machinery up and running!
• In other words, you should have these dates marked in red on your 2021 marketing calendar, as it's the best time for promotions and special offers before Christmas.

12

December

The end of the year and the most relevant thing is the Christmas campaign.

• It’s the season of Christmas shopping online.
• This is your chance to give you a final boost in the last quarter of the year, with campaigns and special offers for the holidays.
• But in December, it's not only about selling, but also participating in the festive atmosphere and thanking your clients for spending the year with you.