VINTAGE MOSAIC PRESENTATION
Ashlee Ferguson
Created on September 4, 2024
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Transcript
Maximizing Value with ESA: Best Practices and Key Insights.
Created By: Ashlee Ferguson
1. Features & Benefits.2. Planting the Seed. 3. How to Effectivly Present ESA. 4. Resources & Trainings.6. Questions, Tips & Tricks.
Agenda
Benefits
Features
- Lifetime Coverage
- Provides peace of mind
- Protects investments
- Takes care of routine maintenance that all jewelry requires
- Worry free wear
- Keeps in like new condition
- Save money on potential repairs
- Adds value
- Opportunity to build lasting relationships
- Stone resetting
- Prong and Stone Tightening
- Repair damage mounting
- Resizing
- Cleanings
- Rhodium finish
- Re-tip prongs
- Earring back/post repair
- Refinish & polish
- Clasp repair
- Pearl restring
- One time replacement
ESA's are the glue that connects us with our customers. Ensuring that their most treasured possessions will be protected for a lifetime. and allowing us to build lifelong relationships with our customers.
Why are ESA's important?
Lead in Lines
- Are you familiar with the LPP (Banner) offers?
- Great news! We have an optional LPP that will take care of routine maintenance that all fine jewelry requires.
- Not to worry, I would be happy to tell you about our LPP that would cover sizing for a lifetime!
- We have an optional LPP now available for items even if they were not purchased from us! I would love to tell you about it.
- Have you thought about engraving the ring with a special message?
- Once we find the perfect ring, remind me to tell you about our Extended Service Agreement, it will cover the maintenance that all fine jewelry requires.
- Consistency is key! We want to ensure all guests are familiar with the ESA Signet offers and give them the option to add it.
- We are the VJE, we want to highly recommend this to our guest and tell them why/how it can benefit them.
- Bring the ESA up early and often.
- Bundle the price. Let the guest know the total with the ESA included.
- Mention the value. Share the cost of individual repair work compared to cost of ESA.
- Overcome objections.
- Celebrate with the guest.
Ask a check question to get their buy in.
Share a feature and benefit that make sense.
Discover needs & what is important to the guest.
How to Present ESA
What is a post-Purchase ESA?
Post-Repair ESA
Post-Repair ESA provides customers with the ability to add an ESA after making a qualifying cusomer paid repair on signet and non signet merchandise.
- Keep it simple: Post-Repair ESA has all the same benefits as an ESA on brand-new Signet merchandise.
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Resources
Protection Plan Page Links
Post-Repair ESA
ESA Pricing Chart's
Thankyou!