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Transcript

Digital Curriculum Launch Manager

Nathalie Guesry

How would you develop and implement a plan for launching new online Master’s programmes?

Question 1

Approach

Pre-Course
Course Launch
Post-Launch
  • Financial planning
  • Resource allocation
  • Collaborate with external marketing providers
  • Brand messaging
  • Content creation
  • Collaborate with academic teams
  • Technology integration
  • Analyse market trends
  • SWOT Anaylsis

Pre-Course Launch

01

Define Objectives

  • Goal setting
  • Target audience
  • Scope and deliverables

Market Research

Curriculum Development

Market Strategy Development

Budgeting and Resource Allocation

  • Continuously monitor the progress of the launch, making adjustments to strategies as needed based on feedback and performance metrics.
  • Create a detailed timeline, ensuring that all teams are aligned and deadlines are met.

Course Launch

02

Timeline management
Monitoring and adjustments
  • Gather feedback from students, faculty, and stakeholders to identify areas for improvement in future launches.
  • Measure the success of the launch against predefined KPIs, such as enrollment numbers, student engagement, and satisfaction rates.

Post-Course Launch

03

Performance analysis
Feedback loop

What steps would you take to establish processes, build relationships with key stakeholders, and ensure the role’s objectives are met?

Question 2

Key Steps

  • Evaluate and refine
  • Continuous improvement
  • Develop an action plan
  • Monitor progress
  • Adapt as necessary
  • Report results
  • Engage early and often
  • Foster collaboration
  • Address issues promptly
  • Review current processes
  • Develop new processes
  • Documentation
  • Implement project management tools
  • Real time monitoring

1. Understand the Role and Objectives

  • Clarify the role
  • Set priorities
  • Define successes

2. Establish Processes

3. Build Relationships with Key Stakeholders

4. Ensure Objectives are Met

5. Seek Feedback

Thank you