Kings Presentation - FINAL
Nathalie GUesry
Created on September 4, 2024
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Transcript
Digital Curriculum Launch Manager
Nathalie Guesry
How would you develop and implement a plan for launching new online Master’s programmes?
Question 1
Approach
Pre-Course
Course Launch
Post-Launch
- Financial planning
- Resource allocation
- Collaborate with external marketing providers
- Brand messaging
- Content creation
- Collaborate with academic teams
- Technology integration
- Analyse market trends
- SWOT Anaylsis
Pre-Course Launch
01
Define Objectives
- Goal setting
- Target audience
- Scope and deliverables
Market Research
Curriculum Development
Market Strategy Development
Budgeting and Resource Allocation
- Continuously monitor the progress of the launch, making adjustments to strategies as needed based on feedback and performance metrics.
- Create a detailed timeline, ensuring that all teams are aligned and deadlines are met.
Course Launch
02
Timeline management
Monitoring and adjustments
- Gather feedback from students, faculty, and stakeholders to identify areas for improvement in future launches.
- Measure the success of the launch against predefined KPIs, such as enrollment numbers, student engagement, and satisfaction rates.
Post-Course Launch
03
Performance analysis
Feedback loop
What steps would you take to establish processes, build relationships with key stakeholders, and ensure the role’s objectives are met?
Question 2
Key Steps
- Evaluate and refine
- Continuous improvement
- Develop an action plan
- Monitor progress
- Adapt as necessary
- Report results
- Engage early and often
- Foster collaboration
- Address issues promptly
- Review current processes
- Develop new processes
- Documentation
- Implement project management tools
- Real time monitoring
1. Understand the Role and Objectives
- Clarify the role
- Set priorities
- Define successes
2. Establish Processes
3. Build Relationships with Key Stakeholders
4. Ensure Objectives are Met
5. Seek Feedback