Priority Launch Ba

the Team

PRIORITY LAUNCH Approach

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nicolas FALCONE

Managing Principal Chief Executive Officer Rentyl Resorts RentylResorts.com

DANIEL FALCONE

Managing Principal Chief Financial Officer Rentyl Resorts RentylResorts.com

Leadership

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Executive Sales Director

JOEL LAZAR

www.linkedin.com/in/chris-r-roberts/

Sr. Director of Communications

CHRISTOPHER ROBERTS

Director of Content

Ronn Stern

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Mike Parisi

Regional Director of Marketing

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THE rentyl TEAM

Managing BrokeR

www.linkedin.com/in/gulottacfl [Texas Brokers License in progress.]

Steve Gulotta

www.linkedin.com/in/joellazar/ [Texas Real Estate License in progress]

JOEL LAZAR

Our dedicated onsite Project Director for the Galveston Margaritaville™Cottages will relocate to Galveston for thelife of the project.

Our corporate real estate broker is p4l realty, llc

RENTYL RESORTS AT GLANCE

WHY RENTYL?

With Rentyl Resorts as your trusted partner, we will be with you during every step, from developing a new product all the way through resort operation.

Rentyl Resorts’ trusted 360° Solution is approached from two parts: Pre-Opening Services and Resort Open.

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• 95 Resort Contracts Signed
• 14k+ Home Contracts Signed

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Margaritaville

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VillasSold & Closed

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Margaritaville™cottagesorlando

MargaritAville™Myrtle BEACH

2025

Project to Launch sales in

Margaritaville™VILLASorlando

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Margaritaville™ Resort Orlando is the ultimate resort experience where you can stay your way!

WhAT IS Priority Launch?

Margaritaville™ Resort Orlando Offering upscale amenities and friendly genuine island inspired service!

WhAT IS Priority Launch?

1. Conventional
2. Priority Launch
3. Hybrid

We believe The Margaritaville™ Galveston Cottages are ideally suited for a Priority Launch.The following is an outline on how that strategy works.There are a thousand moving parts that we look forward to managing for the success of the project.

Rentyl’s expertise allows for varied real estate sales & marketing strategies.

A priority launch is a high velocity marketing & sales strategy that creates FOMO and buyer urgency to a much greater degree than a conventional strategy.

The psychology of the launch shifts the typical buyer mindset from whether to buy or not to buy, to, get to the front of the line or as close as possible to get the best deal.

WhAT IS Priority Launch?

• Real Estate Developer
• Project & Design
• Real Estate Offering

Premium Quality

The project’s location should grade as an “A”

• Popular tourist destination
• 4 Season weather
• Proximity to major attractions
• Easy access from major highways
• Brand Power
• Good airlift
• Proximity to Skiing, Golf, Beaches, Lakes etc.

CRITERIA FOR PRIORITY LAUNCH

To market & sell real estate projects at the highest velocity possible.

WHY PRIORITY LAUNCH?

To sell most, if not all, available inventory before acts of God, global crisis or market factors shift against the real estate project.

1. The Teaser Stage
2. The Whisper Stage
3. The Blitz Stage
4. Pre-Event Reception & Presentation
5. The Priority Selection Event
6. The Post Event Residual Stage & Closings

There are 6 stages:

There are 4 pre-launch tasks:

1. Research & Analysis
2. Develop a marketing strategy
3. Develop a launch timeline
4. Develop a budget

HOW A Priority Launch WORKS

Runs simultaneously with the Whisper Stage

The Teaser stage uses curiosity to build interest about the product. After 60 days it transitions to the Blitz stage (the Big Reveal) to get people talking about the offering. The process increases awareness and engagement.

Teaser Example: Imagine launching a property in Mexico. Week 1: An image of the earth is introduced. Week 2: The image zooms to North America. Week 3: The image zooms to Mexico and Week 4: To the town where the property is located.

THE TEASER

The Message: “Because of our relationship we are offering you a sequentially issued priority position to purchase at our newest property, before we make it available to the public.”

Runs simultaneously with the Teaser Stage

It’s called the Whisper because it is not promoted to the general public. The audience is limited to the prospects in our database, including Brokers, who already have a relationship with us.

• Secure your sequentially issued Priority Position with a $1,000 refundable deposit.
• The earlier you secure your position the greater your selection of properties to choose from and the lower your price.

CALL TO ACTION (CTA)

THE WHISPER - V.I.P. ACCESS

This stage marks the start of a synchronized & targeted marketing campaign to the public. It should dominate the marketing space for the market the project is in.

This stage reveals what the Teaser was about. This also marks the Whisper deadline. Both previous stages provide momentum to the Blitz resulting in greater engagement.

• Explode into the scene with initial deployment of marketing tactics.
• Maximize lead conversion to Priority Positions.
• Launch sales team to nurture leads & position holders so all questions are answered, and they are qualified prior to the Priority Selection Event.

BLITZ OBJecTIVeS

THE BLITZ

AND PRESENTATION

• Attendees are greeted at the door and directed to a stand-up area with cocktails & Hors d’oeuvres. At hour 1 they will be directed to the presentation room.
• This provides position holders with more confidence in who they are dealing with and how the next days events will unfold.
• Remaining questions are answered by the staff.
• There will be a formal presentation, but not a Q & A. At the end of the presentation all staff will spread out in the back and answer questions 1-on-1 as guests are leaving.
• Position holder gifts are distributed as they exit.

PRE-EVENT RECEPTION

Following the Priority Selection Event, the momentum of the marketing activity will typically yield residual lead flow for 3 to 6 months. This usually occurs without any marketing spend. It allows for absorption of inventory left over from the event, if any.

POST EVENT RESIDUAL STAGE

Ideal Timeline

Minimum Timeline

Teaser/Whisper-2 monthsBlitz-3 month

Teaser/Whisper-2 months Blitz-2 months

5 months

4 months

Priority Launch results are impacted by many factors. Providing sufficient time for each stage to mature is one of the most important factors. Whichever timeline, up to 4 weeks of marketing production is required.

timeline parameters

PRE-LAUNCH REQUIREMENTS

• CLEAN SLATE: If any online promotion, signage or advertising of any kind is active prior to the Priority Launch, it must be terminated before the Teaser begins. If not, a pivot to a conventional sales program is recommended.
• EVENT DAYS The 278 units being sold dictates the need for a 2 day selection event.
• EVENT SUPPORT The event requires multiple sections operating systematically and seamlessly. The sections include reception, lending, construction, title, design, administration (inventory, staffing, contracts & deposits), sales, technology (IT), security, logistics (parking, tent, AC, F & B, audio visual and management. Volunteers from the developer's team and paid temporaries will be requested

• At no time before the event, is a unit sold. This sends a message to our team, Realtors, and buyers that the event is real. “We are so confident of our offering we turn offers away.”

Psychological Factors

• Each position-holder has 5 minutes to make their selection. If they can’t, the next position-holder makes their selection. If the passed position-holder still can’t make a selection, they keep getting passed until they do. There is total transparency in the process, which creates excitement and urgency a/k/a Fear of Missing Out (FOMO).

Priority selection event

THANK YOU