marketing administration process

marketing administration process

Marketing Management

What is the map?

The marketing administration process, also known as marketing management, is a series of steps that businesses use to organize, control, and direct their marketing efforts. The process is designed to help businesses achieve their organizational goals and meet customer needs.

Marketing administration process

1. Planning:

Market researchSetting objectivesStrategy developmentBudgeting:

2. Organization

Structure designRole definitionCoordination mechanisms

3. Integration

Cross-functional teamsUnified messagingTechnology utilization

Marketing administration process

4. Managing

ImplementationMonitoring progressAdaptation

5. Control:

Performance evaluationCorrective actionsReporting

Coca-Cola's organizational structure

Headquarters (Global Head Office): - Chairman and CEO - Chief Financial Officer (CFO) - Chief Marketing Officer (CMO) - Global Marketing Strategy Team - Global Brand Management Team - Global Customer Insights and Analytics Team - Chief Operating Officer (COO) - Global Supply Chain and Operations Team - Global Product Development and Innovation Team - Chief Technical Officer (CTO) - Global Research and Development Team - Chief Human Resources Officer (CHRO) - Global Human Resources Team - Chief Legal Officer (CLO) - Global Legal and Compliance Team

Organizational structure

Regional divisions: Coca-Cola operates through several regional divisions1. North America region:2. Europe, Middle East & Africa (EMEA) region:3. Asia-Pacific region:4. Latin America region: This structure allows Coca-Cola to effectively manage its vast international operations

Organizational structure

organization models

Divisional organizationGeographical organizationOrganization by productMatrix organization