marketing administration process
Marketing Management
What is the map?
The marketing administration process, also known as marketing management, is a series of steps that businesses use to organize, control, and direct their marketing efforts. The process is designed to help businesses achieve their organizational goals and meet customer needs.
2. Organization
Marketing administration process
Structure designRole definition Coordination mechanisms
3. Integration
1. Planning:
Market researchSetting objectives Strategy development Budgeting:
Cross-functional teamsUnified messaging Technology utilization
5. Control:
Performance evaluationCorrective actionsReporting
Marketing administration process
4. Managing
ImplementationMonitoring progress Adaptation
Coca-Cola's organizational structure
Organizational structure
Headquarters (Global Head Office):
- Chairman and CEO
- Chief Financial Officer (CFO)
- Chief Marketing Officer (CMO)
- Global Marketing Strategy Team
- Global Brand Management Team
- Global Customer Insights and Analytics Team
- Chief Operating Officer (COO)
- Global Supply Chain and Operations Team
- Global Product Development and Innovation Team
- Chief Technical Officer (CTO)
- Global Research and Development Team
- Chief Human Resources Officer (CHRO)
- Global Human Resources Team
- Chief Legal Officer (CLO)
- Global Legal and Compliance Team
Organizational structure
Regional divisions:
Coca-Cola operates through several regional divisions 1. North America region: 2. Europe, Middle East & Africa (EMEA) region: 3. Asia-Pacific region: 4. Latin America region:
This structure allows Coca-Cola to effectively manage its vast international operations
organization models
Divisional organization Geographical organization Organization by product Matrix organization
marketing administration process
Ana Karen Coronel
Created on September 3, 2024
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Transcript
marketing administration process
Marketing Management
What is the map?
The marketing administration process, also known as marketing management, is a series of steps that businesses use to organize, control, and direct their marketing efforts. The process is designed to help businesses achieve their organizational goals and meet customer needs.
2. Organization
Marketing administration process
Structure designRole definition Coordination mechanisms
3. Integration
1. Planning:
Market researchSetting objectives Strategy development Budgeting:
Cross-functional teamsUnified messaging Technology utilization
5. Control:
Performance evaluationCorrective actionsReporting
Marketing administration process
4. Managing
ImplementationMonitoring progress Adaptation
Coca-Cola's organizational structure
Organizational structure
Headquarters (Global Head Office): - Chairman and CEO - Chief Financial Officer (CFO) - Chief Marketing Officer (CMO) - Global Marketing Strategy Team - Global Brand Management Team - Global Customer Insights and Analytics Team - Chief Operating Officer (COO) - Global Supply Chain and Operations Team - Global Product Development and Innovation Team - Chief Technical Officer (CTO) - Global Research and Development Team - Chief Human Resources Officer (CHRO) - Global Human Resources Team - Chief Legal Officer (CLO) - Global Legal and Compliance Team
Organizational structure
Regional divisions: Coca-Cola operates through several regional divisions 1. North America region: 2. Europe, Middle East & Africa (EMEA) region: 3. Asia-Pacific region: 4. Latin America region: This structure allows Coca-Cola to effectively manage its vast international operations
organization models
Divisional organization Geographical organization Organization by product Matrix organization