RunForever
Lorenzo Pillon
Created on September 2, 2024
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Transcript
Your next run begins with the perfect fit
App
OBJECTIVES
- Help people find quality gear that is right for their needs;
- Help them save money while doing what they love;
- Save the planet by producing less waste.
PROBLEMS
Cost of new running gear is increasing every year
There are too much choices
Lack of knowledge about products
SOLUTIONS
MSRPs
RunForever prices
Second-hand buying allows for lower prices compared to MSRPs;
Video tutorials on product usage and care instructions made by running experts and elite athletes
MARKET
(3.000.000)
(15.000.000)
30% use applications for second hand buying/selling
(50.000.000)
People who run regularly
20% reachable users through social media and real world adv
European Market
PLANS
- buy/sell second ...
- video usage tutorials ...
- first person meeting requests with running experts to seek advice
- Loyalty Program + (discount cupons)
- buy/sell second hand running gear
- video usage tutorials and care guidance
- Loyalty program (disounts cupons)
Basic - €3,99
Free
- buy/sell second hand running gear
Pro - €6,99
15-17th November 2024
25-26th October 2024
19-20th October 2024
11-13th October 2024
26-29th September 2024
EVENTS
RunForever promotion at Valle dei Segni Wine Trail (Darfo Boario Terme, BS)
RunForever promotion at Neapolis Marathon
RunForever promotion at Verona Marathon
RunForever promotion at Panoramic Ultra Trail (Malcesine, VR)
RunForever LAUNCH event at Berlin Marathon Expo