MIND MAP REGINA

Value Creation for Customers

MARKETING

Collaboration Between Designers and Marketers

Marketing Challenges

Building Customer Relationships

Generation of Design Objects

DESIGNER VS ARTIST

Marketing Impact

Viggiano. (2004). Marketing del diseño. Editorial Nobuko.

04 White Arrow Right Element Image: Figure 1.1 Create value for customers and build customer relationships. Armstrong, G. (2021). Principles of Marketing, Global Edition. 18. Pearson Education. Recuperado de https://elibro.net/es/ereader/anahuacbiblio/222899?page=23. Video: Videojuegos Spain (2014). Anuncio Nike Football Campaña Risk Everything (Arriésgalo Todo) 2014 [Video]Youtube.https://youtu.be/_2zoIHTWd00 Armstrong, G. (2021). Principles of Marketing, Global Edition. 18. Pearson Education. Recuperado de https://elibro.net/es/ereader/anahuacbiblio/222899?page=27.

REGINA CARRASCO HERRERA

Artist:Imagination and IdeasFree expressionNo immediate impact on people's livesFocus on personal vision and aestheticsDesigner:Problem-solvingCreating functional productsFocus on utility and usabilityWorks on products, services, strategic content

1. Artist vs. Designer

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Need to Solve a Problem:Cultural evolutionProduct functionalityReusabilityComplementary design objectsGui Bonsiepe’s Affirmation:Relationship with humansProduct development involvement

Generation of Design Objects

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Following established targetsAnalyzing existing behaviorsSegmenting potential consumersCreating audiencesInventing codes for future segmentationHandling chaos and needsSkills Required:Theoretical conceptsVisualityPersuasive alternatives

Marketing Challenges

Designers use marketers’ servicesExisting working dynamicIdeal Scenario:Coexistence from project stageInteraction and teamworkProfessional and commercial benefitsMarketer’s Leap Forward:Front-line participationTeam approachLess emphasis on personal visibilityDesigner’s Practice:No personal self in the design piece

Collaboration Between Designers and Marketers

Delivering value to meet customer needsFocus on customer satisfactionEnhancing customer experienceStrategies:Understand customer needs and preferencesDevelop products/services that offer solutionsInnovate to improve value

Value Creation for Customers

Establishing long-term connectionsFostering customer loyaltyEngaging customers effectivelyStrategies:Personalized communicationProvide excellent customer serviceUse feedback to improve offerings

Building Customer Relationships