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1. QUÉ ES

2.IMPORTANCIA

es un proceso social y administrativo mediante el cual, grupos e individuos obtienen lo que necesitan y desean a través de generar, ofrecer e intercambiar productos de valor con sus semejantes.

El marketing permite que una empresa se dé a conocer y construya una reputación sólida en el mercado. Mediante estrategias de branding, publicidad y promoción, se logra que los consumidores reconozcan y confíen en la marca.

MARKETING

3. OBJETIVOS DE LA MERCADOTECNIA

es que los consumidores obtengan un producto o servicio que satisfaga sus necesidades o resuelva sus problemas.Lograr posicionar un producto o una marca en la mente de los consumidores, es el objetivo principal de la mercadotecnia.

5. AMBIENTE DE LA MERCADCNIA

Los ambientes del marketing son los factores que influyen en la actividad de la empresa y que pueden ser externos o internos.

4. MICRO Y MACRO EN LA MERCADOECNIA

El macro ambiente que es un conjunto de influencias amplias como las condiciones económicas, la política, la cultura. El Microambiente que son los elementos relacionados estrechamente con la empresa, como son los proveedores, los intermediarios, y los consumidores.

MERCADOTECNIA

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  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

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  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

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  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

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