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Transcript

Digital Curriculum Launch Manager

Nathalie Guesry

How would you develop and implement a plan for launching new online Master’s programmes?

Question 1

Approach

Pre-Course
Course Launch
Post-Launch

TECH

  • Financial planning
  • Resource allocation
  • Collaborate with external marketing providers
  • Brand messaging
  • Content creation
  • Collaborate with academic teams
  • Technology integration
  • Analyse market trends
  • SWOT Anaylsis

Pre-Course Launch

01

Define Objectives

  • Goal setting
  • Target audience
  • Scope and deliverables

Market Research

Curriculum Development

Market Strategy Development

Budgeting and Resource Allocation

INFORME TECH

  • Continuously monitor the progress of the launch, making adjustments to strategies as needed based on feedback and performance metrics.
  • Create a detailed timeline, ensuring that all teams are aligned and deadlines are met.

Course Launch

02

Timeline management
Monitoring and adjustments

INFORME TECH

  • Gather feedback from students, faculty, and stakeholders to identify areas for improvement in future launches.
  • Measure the success of the launch against predefined KPIs, such as enrollment numbers, student engagement, and satisfaction rates.

Post-Course Launch

03

Performance analysis
Feedback loop

INFORME TECH

What steps would you take to establish processes, build relationships with key stakeholders, and ensure the role’s objectives are met?

Question 2

Key Steps

  • Evaluate and refine
  • Continuous improvement
  • Develop an action plan
  • Monitor progress
  • Adapt as necessary
  • Report results
  • Engage early and often
  • Foster collaboration
  • Address issues promptly
  • Review current processes
  • Develop new processes
  • Documentation
  • Implement project management tools
  • Real time monitoring

1. Understand the Role and Objectives

  • Clarify the role
  • Set priorities
  • Define successes

2. Establish Processes

3. Build Relationships with Key Stakeholders

4. Ensure Objectives are Met

5. Seek Feedback

INFORME TECH

Thank you

  • Evaluate and refine
  • Continuous improvement
  • Process Coordination
  • Real-time mornitoring
  • Standardise procedures
  • Implement project management tools
  • Quality assurance

Establishing Processes

01

Pre-Course
Course Launch
Post-Launch

INFORME TECH

Building Relationships

02

Engage early and often

Involve stakeholders early in the planning process and maintain regular communication to align objectives and expectations.

Foster collaboration

Encourage open dialogue and collaboration among academic teams, marketing partners, and other stakeholders.

Address issues promptly

Be proactive in resolving conflicts and adjusting strategies to ensure smooth execution and alignment with objectives

INFORME TECH

  • Gather feedback from students, faculty, and stakeholders to identify areas for improvement in future launches.
  • Measure the success of the launch against predefined KPIs.
  • Create a detailed timeline, ensuring that all teams are aligned and deadlines are met.
  • Goal setting
  • Collaborate with academic teams

Ensure Objectives are Met

03

Pre-Course
Course Launch
Post-Launch

INFORME TECH