SWOT ANALYSIS NIKE_Valentina Ramírez

mitigate threats

Strategies for weaknesses

SWOT Analysis - Nike

Strengths

(Internal)

Characteristics of the business or project that give it an advantage over others.

Strengths, Weaknesses, Opportunities and Threats

S

Weaknesses

(External)

Characteristics of the business that place the business or project at a disadvantage relative to others.

W

Opportunities

(Internal)

Elements in the environment that the business or project could exploit to its advantage.

O

Threats

(External)

Elements in the environment that could cause trouble for the business or project.

T

Valentina Ramírez Sánchez

Strengths

Global and Recognized Brand: Its logo (the "swoosh") and slogan ("Just Do It") are known globally.Constant Innovation: Nike Air and Flyknit.Global Distribution: Vast distribution network worldwide, allowing it to reach a massive customer base.Nike sponsors many top athletes and sports teams globally, reinforcing its brand and appeal among consumers.Nike offers a wide range of products, from sports footwear to apparel and accessories, reducing dependence on a single market segment.Sense of belonging with variety of commercials

Threats

Strong Competition: Many big brands like Adidas, Under Armour, and Puma compete with Nike, which can limit its growth.Changing Consumer Preferences: If people’s tastes change quickly, it can affect Nike’s sales.Economic Issues: Problems like currency changes and tariffs can hurt sales.Regulations: New rules about the environment and social issues can increase costs.

Weaknesses

Dependence on External Suppliers: Nike relies significantly on manufacturers in countries such as China, Vietnam, and Thailand, making it vulnerable to supply chain disruptions.High Prices: Nike's higher pricing compared to competitors may deter price-sensitive consumers.Intense Competition: The sports footwear and apparel market is highly competitive, with strong rivals like Adidas, Under Armour, and Puma, which can restrict Nike's growth.

Opportunities

E-commerce Growth: Nike can boost its online sales and customer experience with more e-commerce advancements.Health and Wellness: Rising health trends mean more demand for Nike’s sports and fitness products.Sustainability: Increasing demand for eco-friendly products offers Nike a chance to invest in sustainable materials and practices.

How does Nike can leverage its strengths to capitalize on opportunities and mitigate threats.

Changing Preferences: Nike can quickly adapt to new trends with its innovation.Economic Issues: Nike can manage risks by diversifying suppliers and controlling costs.Regulations: Nike can maintain a good reputation and avoid extra costs by adopting sustainable practices.Fake Products: Nike can protect its brand and sales by investing in anti-counterfeiting measures.

Strategies to address weaknesses

Supplier Dependence: Diversify suppliers and strengthen relationships to reduce risk.High Prices: Offer more affordable lines and add value through innovation.Intense Competition: Differentiate with unique products and expand market reach.Supply Chain Complexity: Invest in technology and improve inventory management.Labor Conditions: Enhance labor practices and increase transparency.